When you think about social media marketing, you might be focused on post creation, social branding, and finding ways to scale your content across multiple platforms. You think about groups and hashtags and images and video playlists. When you’re caught up in all the continual, ongoing details meant to keep your audience engaged, it’s easy to overlook one crucial part of social media marketing: How to write a strong social media bio.
All social media bio sections are important, but few are as important as they are on Facebook, where you’ve got plenty of room to share valuable information and really make it count.
Since your Facebook bio can absolutely influence your success on social media, let’s take some time to go over how to write the perfect Facebook bio for your Page. We’ll take you step by step through the process so that you can have an engaging, informative, heavily-branded, and SEO-friendly Facebook profile for your business. [continue reading…]
It’s always a good idea to use a consistent logo across your entire online presence, including your website, social media profiles, and online directories. A clean, well-designed logo will help boost your brand recognition, ultimately making your overall marketing strategy more effective.
While using one logo is the way to go, you’ll likely need variations of it in all different shapes and sizes. That’s because every platform that makes up your online presence has slightly different logo size requirements.
Facebook groups are an essential part of social media marketing for an increasing number of businesses – especially those who are creating value-based groups for their clients. These groups are incredibly useful for establishing an online community!
Facebook groups are great for finding new ways to build relationships with your clients and to give them one-on-one support by offering new and exclusive information just for them. With Facebook group features being updated frequently, those groups are becoming even more useful for both businesses and the group’s members.
There’s a lot that goes into creating a great Facebook group, and most businesses end up so focused on the content and engagement that they forget about some of the smaller details that can make a big impact. One of those not-so-small details is your cover photo, which is so much more than “just a picture to fill the space.”
In this post, we’re going to look at how to create an incredible Facebook group cover image, including the perfect Facebook group cover photo size and the best practices you need to make your group stand out. [continue reading…]
Photography has always been an integral part of design. Unfortunately, we’ve grown accustomed to seeing tacky stock images of people in suits shaking hands. Not only are these stock photos overused, but they cost a lot of money.
Thankfully, there’s a great selection of websites with beautiful stock photography, and best of all, they’re free!
In this post, we’ve curated a list of the best free stock photo sites.
Instagram Story highlights are a fantastic way to showcase your top Stories on your Instagram profile page. Your Instagram Story highlights allow you to divide your archived Stories into labeled categories, and you can select specific Stories you want your audience to see when they visit your profile.
What draws viewers to your Instagram Stories in the first place is their temporary nature. They disappear after 24 hours, creating a sense of scarcity and FOMO for followers who don’t want to miss what’s happening in the moment. However, you likely have important Stories you want to keep sharing after they’ve expired. [continue reading…]
Optimize your YouTube thumbnails with these dimensions: 1280 pixels wide by 720 pixels tall. A ratio of 16:9 is ideal as it’s used most often in YouTube players and previews.
If you want to grow fast on YouTube, there’s one tactic you can use to get more views: use better thumbnail images.
YouTube thumbnails are just as important as video titles for getting more clicks. A well-designed thumbnail image can capture attention and help you stand out in a long line of search results. Since these image thumbnails also show up on Google’s search engines, they’re essential to maximize your impressions.
In this post, we’re going to discuss everything you need to know about YouTube thumbnails, including the ideal size, how to create them, and the best practices. [continue reading…]
Facebook’s event feature has transformed how businesses and brands market their events. Social media has become the main driver for event promotion, while traditional methods like print media and signage have taken a back seat.
Facebook events are essential, but there are many factors that contribute to a great Facebook event. One of the most important things to consider when creating a Facebook event is having the proper Facebook event photo size with quality visuals. Don’t forget to include a strong event description with the correct time, date, and address in the event details.
With Facebook events, you can do more than just invite your friends and fans – you have the ability to:
Create discussion
Encourage sharing
Automate reminders
Build anticipation
Here is the best Facebook event photo size with steps on how you can create a professional event on Facebook.[continue reading…]
Optimize your X (Twitter) header photo with these dimensions: 1500 pixels wide by 500 pixels tall. You’ll also need to account for your profile picture in the bottom left corner.
If you’ve ever struggled with X (Twitter) header dimensions you’re not alone…
Even though X has provided guidelines for their header photo size, it’s still ridiculously difficult to get the sizing just right. That’s because X covers the bottom left portion of your header image with your profile picture, and they may slightly crop the top and bottom of your header photo depending on the device, screen size, and browser.
The good news is we’ve solved this problem and are here to help you do the same.
In this article, we’ll cover in detail what X (Twitter) header size you should be using along with some guidelines to ensure that it displays properly. [continue reading…]
Facebook cover photos are a perfect example of how social media marketing is different than just regular social media usage. A great personal cover photo can be anything that compliments your Facebook profile, but business cover photos need to do much more.
A Facebook business Page cover photo should feature strong branding and accurately represent your business. It also must be high-quality and perfectly optimized for display; this means knowing the perfect Facebook cover photo size.
This post is going to take a look at the perfect Facebook cover photo size and best cover photo practices to help your images represent your business exactly how you want. [continue reading…]
Instagram remains a top social media platform for sharing photo and video content, with Stories being one of its most popular features.
With Instagram Stories, you can update and engage your followers by sharing a photo or video that will disappear from your profile in 24 hours. You can keep track of who views your Instagram Stories and you can even add a story as an IG story highlight to keep it on your Instagram profile longer.
Many brands post Instagram Stories to connect directly with their audience, and we’re here to show you the best Instagram story size so that your videos and images display properly on the app.
Here are some of the best practices, along with the perfect Instagram story dimensions to help you create professional and compelling Instagram Stories.