Ever since their release, Instagram ads have been an advertiser’s dream. You’ve got a visual platform that’s primarily used by mobile users, eliminating other distractions on the screen and a highly engaged audience that’s actually excited to discover and engage with brands they love.
Instagram ads can yield exceptional results, which I’ve seen firsthand when writing PPC copy for my clients. And while the text does matter, the images and videos are crucial, especially since they appear above the text on Instagram. This may be even more true on Instagram than on Facebook.
We want to help you harness the incredible power of Instagram ads, so in this post, we’re going to discuss the ideal Instagram ad size for every format and look at general best practices.
Facebook Ads have enormous potential for businesses of all sizes. They can drive sales and introduce customers to your brand and create actual demand.
Even if you have a restricted budget, there’s a possibility to get great results at a relatively low cost for whatever ad spend you have available.
When it comes to strong campaigns, there are a few elements you need to consider. You’ll want to ensure that the targeting is on point for the goal you want to accomplish and that the messaging will resonate with your target audience. But that’s not all that matters: the visual component of the ad carries a lot of weight, too.
Here at Snappa, we excel in the visual component department, and we want to help you ensure that every ad campaign you create will maximize your conversions and ROI. In this post, we’re going to look specifically at the ideal Facebook Ad size for each type of ad you can create so that they’re optimized for the audience seeing it.
Some research indicates that posting at least 2x per day, 7 days a week may be ideal for brands with large followings who are trying to pick up steam.
That’s a lot of content. There’s no way getting around it. That’s why so many businesses hire full-time social media marketing teams to keep up.
With a long list of ideas, however, and a strategy in place, it’s more than possible to create a general store of Facebook post ideas on hand for inspiration. These Facebook post ideas can help us to fill out our Pages and create entire editorial calendars. It can even help you generate content for other platforms, too.
In this post, we’ll look at 21 outstanding Facebook post ideas that all businesses can use to fill up their content calendars. [continue reading…]
Businesses need customized, high-quality images on an almost astonishingly frequent basis. You need covers for ebooks, infographics, featured blog post images, branded images for your site, visuals for email, and what feels like a million different images for multiple different social media platforms. And all need to have cool designs that are visually aesthetic and engaging.
That’s a lot of images, especially considering that many small and medium businesses don’t have a budget to keep a graphic designer on retainer or on staff.
This is where graphic design tools like Snappa come into play. We utilize intuitive drag-and-drop design software that comes with hundreds of stock photos, pre-loaded graphics, gradients, and more. We also have hundreds of completely customizable templates you can use to create professional-quality images in just a few clicks.
Looking for some inspiration, or cool designs that you can customize to make your own quickly? Let’s take a look at 14 different versatile cool designs and templates that we offer for our subscribers. [continue reading…]
Facebook cover photos are a perfect example of how social media marketing is different than just regular social media usage. A great personal cover photo can be anything that we think looks great on profile; our business cover photos need to do much more.
A Page’s Facebook cover photo needs to be branded and represent our business. It also must be high-quality and perfectly optimized for display; this means knowing the perfect Facebook cover photo size.
This post is going to take a look at the perfect Facebook cover photo size and best cover photo practices to help your images represent your business exactly how you want. [continue reading…]
Instagram videos are a staple part of marketing on the channel. 5.2 million users watched branded videos on Instagram in Q1 of 2017 alone, and those numbers have almost certainly almost gone up since with the emergence and popularity of video-heavy features like Stories, Reels, and IGTV.
Videos can help you effectively tell a brand story, convey the true value or use case of a product, and show the human elements behind your brand. This is just as true on Instagram as any other platform, and with an engaged audience who is ready to hear what you have to say, investing time into creating more video is a great choice.
While Instagram videos are fortunately pretty simple to create, there are a few tricks that can help you increase performance significantly by attracting more clicks (if needed) and drawing attention. One of those tricks is to create Instagram video thumbnails.
In this post, we’re going to go over how to create Instagram video thumbnails for your content to stop users right in their tracks as they scroll through their feed. [continue reading…]
Instagram continues to revolutionize the social media realm with its photo and video sharing capabilities. The implementation of the Instagram story is one of the platform’s biggest hits and still remains very relevant with all of the new features being released.
With Instagram stories, you can update your followers on what you’re doing at any given moment. You can post Instagram stories in the form of a short video or a vertical photo, which disappears in 24 hours. You can keep track of who views your Instagram stories and you can even add your story as an IG story highlight to the front of your Instagram profile.
We’re starting to see more and more brands using Instagram stories and we’re here to show you the best Instagram story size, so that your videos and images appear properly on the app.
Here are some of the best practices, along with the perfect Instagram story dimensions to help you create professional and compelling Instagram stories.
Facebook is the always-changing, ever-evolving platform that businesses need to be keeping up with, even if it’s a little exhausting. Since Facebook is still one of the most popular places for users to connect with their favorite businesses, you can’t afford to miss any changes.
We’re here to help with that! In this post, we’re going to walk you through the recently-announced new Facebook page experience so you can take advantage of everything there is to offer. Love it or hate it, the new Facebook page layout is here to stay.
In this post, we’ve outlined 12 things you need to know about the new Facebook update. [continue reading…]
