Social media never stops changing. Platforms are constantly adding new features, updating usability and user experience, and tweaking the appearance of their apps and websites. Sometimes, change means a new algorithm or adjusted organic reach. Other times, it means giving the platform a whole new look
YouTube is the latest social media platform to get a drastic makeover. The new layout for YouTube rolled out in June 2020. While it has been met with mixed reactions, it’s clear the new layout has some advantages for the creators and businesses using the platform for marketing.
In this post, we’ll take a look at YouTube’s new layout. We’ll take a brief tour at what’s new, then explore what these transformations mean for your brand. Finally, we’ll talk about how you can optimize your YouTube content to take advantage of these changes.
Instagram is incredibly valuable for businesses and marketers, especially since users are so excited to engage with brands on-platform. More than 80% of users follow at least one brand, and more than 120 million users as of 2017 had gotten in touch with a business through a CTA button on the business’s profile. Instagram users are regularly discovering new brands and new products on-platform, and they’re making purchases, too.
If you want to see those results, of course, then you need to be doing everything in your power to engage in Instagram best practices. Plenty of brands are able to get the basics down: slap on a few hashtags (ideally, between 8-11), share some great pictures, and include some Stories into the mix. Where many start to let things slide, however, is the details. And with the devil being in the details, as they say, this can cost you.
One of those details is their profile picture. This is one thing that most people don’t give a lot of thought to, even though they should. In this post we’re going to discuss why it’s so important, and we’ll also look at ideal Instagram profile picture size and the best practices you need to be using. [continue reading…]
When you think about social media marketing, you might be focused on post creation, social branding, and trying to find ways to scale your content across multiple platforms. You think about groups and hashtags and images and video playlists. When you’re caught up in all the continual, ongoing details meant to keep your audience engaged, it’s easy to overlook one crucial part of social media marketing: How to write a strong social media bio.
All social media bio sections are important, but few are as important as they are on Facebook, where you’ve got plenty of room to share valuable information and really make it count.
Since your Facebook bio can absolutely influence your success on social media, let’s take some time to go over how to write the perfect Facebook bio for your Page. We’ll take you step by step through the process so that you can have an engaging, informative, heavily-branded, and SEO-friendly Facebook profile for your business. [continue reading…]
YouTube marketing can be a great way to reach new audiences, establish brand awareness, improve customer relationships, and result in both leads and sales. In order to get those outstanding results, however, you need to do more than just post a few fun videos that seem like they might be a good idea; you need a library of strong, strategic content.
If this sounds intimidating, don’t worry– it’s a lot easier than you think. You just need to have a solid foundation of some good YouTube video ideas to get started an understanding of how they’ll help you connect with users at all stages of the buyer’s journey. Remember that the more relevant the content is to the search intent and the user’s stage in the digital sales funnel, the more likely it will be to connect and drive results.
In this post, we’re going to help you get started with exactly that, discussing seven strategic YouTube video ideas for every stage of the digital sales funnel.[continue reading…]
Between social media and content marketing and ad campaigns and brand reputation management, marketing can feel chaotic. Sometimes, though, all we need to see is a quick quote that cuts right to the point of what we’re trying to accomplish in fifteen words or less.
Need a little inspiration, or a little clarity? That’s what these powerful marketing quotes are for.
Whether you’re a marketing agency or a small business (or freelancer!) grabbing your marketing by the reigns, these 105 incredible marketing quotes will transform your business and how you think about advertising, social media, content creation, and so much more. [continue reading…]
Graphic design is an extraordinary talent and skill set that experts work years to develop. And for those of us without that specific skill, we can reach out to designers to hire them firsthand or use third-party design tools that make graphic creation easy. The ability to create something out of nothing is an extraordinary one, especially when that something can become stunning visuals and engaging logos that can make a huge impact on your business.
Inspiration is a huge part of graphic design. You need to have a great idea to start with, an aesthetic to draw inspiration from, and the motivation to get the job done. Sometimes it can be hard to get the creative juices flowing, so whenever it’s time to sit down and start cranking out designs, borrowing some knowledge from the experts is a great way to go.
Ready to find some motivation and get some new ideas? Check out these 40 graphic design quotes are sure to get you inspired. [continue reading…]
Whether you’re trying to promote your brand or business, establish yourself as an influencer, or even just want to share your passion or knowledge on a given subject, YouTube is an outstanding platform. It has a diverse userbase made up of over 2 billion monthly active users. This userbase is not only diverse, but it’s also highly engaged, watching an average of about eleven and a half minutes of content daily on the platform. The platform, therefore, is well worth the effort.
In order to most effectively reach your audience, improve your visibility, and establish your channel, it’s important to take the time and effort to optimize your profile for success. This includes creating keyword-optimized video titles, adding great YouTube thumbnails, designing rocking channel art, and, of course, choosing a great YouTube channel name, which brings us to today’s post!
Your YouTube channel name can help you establish your brand, help users find you, and set the tone for your channel overall. Its importance should be easy to see. And in this post, we’re going to discuss some of the best YouTube channel name ideas and look at a few types of usernames that you’ll want to steer clear of. [continue reading…]
Every blogger starts somewhere, and that somewhere is a shiny, brand new website and their very first post. If you’ve always thought about having your own blog, whether for business or personal uses, there’s no time like the present to get started!
So you get your blog up and running. You give it a name, and you decide what you want to write about. You start writing and publishing.
If you want to see results from your blog (even if it’s just a large and engaged readership), you need to do more than just write and publish blog posts regularly.
There is, unfortunately, more to blogging than knowing the differences between “there, they’re, and their” and “it’s and its.” You need more than just being a great writer, or even having interesting ideas.
In many cases, amateur bloggers make at least one of the seven same mistakes that keeps them from getting the traffic they were hoping for, limiting the blog’s potential and success. This is true whether they’re reviewing video games, starting a tech blog, or are writing about their experiences traveling, parenting, or recovering from addiction.
In this post, we’re going to take a careful look at the 7 most common but impactful mistakes amateur bloggers make that you want to avoid. [continue reading…]
Writing an active-filled sci-fi, whimsical romantic novel, or reflective memoir is challenging and rewarding for many authors. What many enjoy a little less is worrying about the physical designs accompanying the book, especially if they’re going the self-publishing route and need to create the cover themselves.
Wattpad is a self-publishing social media platform for independent authors who want real-time feedback on the books they’re writing. Authors publish their stories as they write, and their readers give them chapter-by-chapter feedback.
If you’re planning to write a book on Wattpad, you’re going to want an eye-catching eBook cover to grab readers’ attention. Graphic design tools like Snappa make eBook cover design super quick and easy.
Let’s take a look at the optimal Wattpad cover size, best practices for designing your cover, and a few quick tips for designing a Wattpad cover in Snappa that stands out to your readers.
Optimize your Twitter header photo with these dimensions: 1500 pixels wide by 500 pixels tall. You’ll also need to account for your profile picture and the invisible area around your display image.
If you’ve ever struggled with Twitter header dimensions you’re not alone…
Even though Twitter has provided guidelines for their header photo size, it’s still ridiculously difficult to get the sizing just right. That’s because Twitter does this funny thing where they chop off part of your cover photo even if you follow the recommended guidelines.
In addition, you also need to worry about how your header photo scales across different screen resolutions.
The good news is we’ve solved this problem and I’m here to help you do the same.
In this article, we’ll cover in detail what Twitter header size you should be using along with some guidelines to ensure that it displays properly. [continue reading…]