Google Ads is an incredibly diverse and robust system, with so many different ad formats and placement options. And while search and shopping campaigns typically get the main focus (and the largest investment of ad spend), Google Display Ads can be a vital part of a brand’s overall ad strategy— and success.
In this post, we’re going to go over practical strategies for how to successfully incorporate Google Display Ads into your campaigns to maximize reach, re-engage users, and increase overall conversions. [continue reading…]
If you put 100 social media marketers into a room and asked them about the hardest parts of the job, the vast majority would agree that the difficulty of coming up with the sheer amount of content needed to stay relevant was at least in their top 5.
Quantity does matter, after all; most brands need to post at least 3x per week per platform (though no more than once per day per platform) to keep engagement up.
That’s a lot on its own for an ongoing basis, but the fact that you need to do this for Facebook, Instagram, Stories, Pinterest, Twitter, and any other currently-popular app becomes overwhelming. Because of course it’s not just about quantity; the quality needs to be there, too.
And that’s where diversity in social media images comes in. You want to include more images into your posts, since they’ll result in an average of a 37% increase in engagement on Facebook and can’t even be shared on Pinterest and Instagram without them. So you need enough images to keep your audience engaged, but you also need diversity so that they stay interested and you’re able to generate enough content without grasping for straws.
We’re here to make that a little simpler for you. In this post, we’re going to look at 8 types of social media marketing images you should include into your social calendars to mix it up for everyone involved.
Social media marketing is a huge potential asset to businesses, nonprofits, and organizations of all kinds. You can reach new users, build up loyal and engaged followings, and continually connect and interact with your target audience without technically needing to pay a dime. It’s free, there’s not really a learning curve involved, and it’s easy to get started whenever you’re ready.
As someone who has worked as a social media practitioner for years, it always legitimately makes me sad when I see that most brands struggle to get the results they should be getting because they’re not leveraging the platforms correctly. This happens much more often than you’d think, even from brands that have really loyal audiences who would love to see strong social profiles to interact with.
While there are a few brands who really step outside the box and find unique ways to derail their social media marketing (like insulting customers or failing to reliably proofread), most are making the same common, seemingly-innocent mistakes over and over again. And though a small mistake like failing to optimize your content isn’t nearly as inflammatory as a brand posting something overtly political or insensitive, it can actually impact you long-term almost as much.
So what are these pitfalls to avoid? In this post, we’re going to take a look at the 7 devastating-but-common social media mistakes that we see happening over and over again, and how you can avoid them.
When Instagram Stories first rolled out, I remember actually saying out loud “but what’s the point if it disappears in 24 hours? No one will want to use this.”
I was very, very wrong.
Instagram Stories–which were a copycat of Snapchat’s classic disappearing-after-a-day content– became a wildly popular feature, and it was so successful that Facebook eventually rolled out their own version, and they both moved from mobile-only to mobile- and desktop- friendly. Stories have developed rapidly on these platforms in the past few years, offering “Swipe Up” links, Story Ads, interactive stickers, highlight covers, and even Shoppable content that allows users to purchased tagged products.
If you’re wondering why you should use them, it’s not just about the fact that Stories have become more high-tech than we ever expected; it’s because users love them. Consider the following statistics from Embed Social:
One third of the most viewed Instagram Stories come from business accounts
96% of marketers surveyed plan to continue using Stories Ads over the next six months, which means that it’s currently working for them
The biggest challenge with Stories for many brands isn’t getting engagement on their content; it’s reliably coming up with enough ideas to be posting consistently. In this post, we’re going to look at 7 different types of Story ideas that you can use to build up your brand and engage your audience across social media. [continue reading…]
In the social media marketing work I do for clients, we run into a common challenge: Clients want to send traffic from Facebook to their websites. This is a fair goal; they want more eyes on their blog content, and more conversions happening (be it sales or leads), and what better audience to drive those actions from than warm social media followers?
Unfortunately, Facebook is a lot different than when it launched business Pages years ago. And while Facebook can be a valid part of your distribution plan, it’s really best suited for brand awareness, engagement, and relationship building.
So, if you want to share external links on Facebook that take users from their site to yours, there are a few things to keep in mind.
In this post, we’ll get expert advice from a social media practitioner about the best ways to create click-worthy link posts (and a few other strategies to consider, too). [continue reading…]
When you hear the term “SEO,” if you’re like most people, blocks of optimized text filled with keywords probably come to mind. And while the copy on your site is a primary element of search engine optimization, it’s certainly not the only thing that matters.
Knowing how to leverage images for SEO— and knowing how to optimize images for SEO— are essential skills that can help you improve your overall search visibility, both for the images and the pages that they’re on.
And in this post, we’re going to walk you through image optimization for SEO so you can drive more clicks (and hopefully conversions!) through your content. [continue reading…]
LinkedIn has become an exceptionally powerful platform for B2B marketers, job seekers, and employers alike. If you want to find a job, promote your product, find prospects to sell to, or drive B2B brand awareness, this is the platform for you.
Right now, with the massive layoffs in multiple industries— including, very recently, significant layoffs impacting marketers and journalists— it’s more important than ever before to know how to optimize your LinkedIn profile to get noticed.
That’s what we’re going to talk about today. I’ve been using LinkedIn for ten years to connect with potential new clients and help build my business, and I’m going to share my best strategies for everyone looking to get more out of LinkedIn, too.
So if you want to optimize LinkedIn to get noticed for any reason, read on! [continue reading…]
It’s a new year, so you know it’s time for a new marketing plan.
That doesn’t mean you need to chuck your entire existing strategy out the window; we’d actually probably recommend against that. But now is the time, if you haven’t already, to reassess what was working, consider your new goals, and develop a marketing plan based on consumer behavior, the existing market, and your business objectives for the new year.
And that’s what we’ll help you do today, as we walk you through how to revamp or create your marketing plan for 2024. [continue reading…]
Social media is an interactive space where brands and influencers share their creations with the world. One great way to capture your audience’s attention is to create an engaging online space where they can connect authentically with your brand.
These days, it’s easy for social content to get diluted or buried in the noise and activity of all the platforms. That’s why intentionally creating engaging content that starts a conversation is so important.
In this post, we’ve curated a list of 4 different types of engaging social media content that will help drive interaction and stand out to your audience. [continue reading…]
Facebook’s implementation of events has changed the way that businesses and brands market their events. Traditional methods of event promotion, such as print media or signage aren’t as effective and everything is moving online with social media being the main driver.
Facebook events are essential, but there are many factors that contribute to a great Facebook event. One of the most important things to consider when creating a Facebook event is having the proper Facebook event photo size and the proper visuals to make your Facebook event stand out! Be sure to include a strong event description and the correct time, date, and address within the event details.
With Facebook events, you can do more than just invite your friends and fans – you have the ability to:
Create discussion
Encourage sharing
Automate reminders
Build anticipation
The opportunities for Facebook events are endless and brands who aren’t using Facebook to spread their word are missing out! It’s incredibly simple for you to use and I’ve outlined the best practices and everything you need to know about the best Facebook event photo size. Here are some steps on how you can create a professional event on Facebook![continue reading…]
