Instagram is incredibly valuable for businesses and marketers, especially since users are so excited to engage with brands on-platform. More than 80% of users follow at least one brand, and more than 120 million users as of 2017 had gotten in touch with a business through a CTA button on the business’s profile. Instagram users are regularly discovering new brands and new products on-platform, and they’re making purchases, too.
If you want to see those results, of course, then you need to be doing everything in your power to engage in Instagram best practices. Plenty of brands are able to get the basics down: slap on a few hashtags (ideally, between 8-11), share some great pictures, and include some Stories into the mix. Where many start to let things slide, however, is the details. And with the devil being in the details, as they say, this can cost you.
One of those details is their profile picture. This is one thing that most people don’t give a lot of thought to, even though they should. In this post we’re going to discuss why it’s so important, and we’ll also look at ideal Instagram profile picture size and the best practices you need to be using. [continue reading…]
You start a YouTube channel so you can connect with a new audience and build more solid relationships with the customers you already have. You do everything right. Overtime, you start to see views increase, and your viewer retention rates are high.
This is all great, but you realize that you aren’t actually seeing a lot of results off platform. Your subscriber number isn’t increasing, there isn’t a lot of traffic to your site, and sales are unaffected. What gives?
In many cases, branded YouTube channels that have great content are dropping the ball in one major way: their YouTube outros. In this post, we’re going to discuss what YouTube outros are, why they’re so important, and how to create one that will help you get the results you’re looking for. [continue reading…]
YouTube Channel Art Dimensions
Optimize your YouTube channel art with these dimensions: 2560 pixels wide by 1440 pixels tall. Keep in mind that channel art looks different on desktop, mobile, and TV displays.
Video is hot right now, and since it’s going to stay that way for the foreseeable future, YouTube is a fantastic platform that more businesses should be using.
While most businesses have optimized their Facebook Pages and Instagram profiles, a lot of small businesses neglect their YouTube accounts if they even actually have them. Fortunately, making your YouTube channel look incredible isn’t too difficult. The first step towards making your channel look great (and legitimate) is with high quality YouTube channel art.
In this post, we’re going to discuss everything that has to do with these banners, including best YouTube channel art sizes, examples, and practices. [continue reading…]
Facebook Cover Photo Dimensions
Optimize your Facebook cover photo with these dimensions: 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on mobile devices.
Facebook cover photos are a perfect example of how social media marketing is different than just regular social media usage. A great personal cover photo can be anything that we think looks great on profile; our business cover photos need to do much more.
A Page’s Facebook cover photo needs to be branded and represent our business. It’s also must be high-quality and perfectly optimized for display; this means knowing the perfect Facebook cover photo size.
This post is going to take a look at the perfect Facebook cover photo size and best cover photo practices to help your images represent your business exactly how you want. [continue reading…]
To continue to thrive in the business and marketing world, we all know that it’s essential to prioritize continual learning. Stagnation is not an option if you want to even maintain success, let alone build on it. There are some truly exceptional resources out available that make this task easier, especially when it comes to business and marketing podcasts.
Regardless of what you specialize in, there are a number of business and marketing podcasts that everyone can learn from. These are the 24 business & marketing podcasts you need to listen to in 2018. [continue reading…]
Photography has always been an integral part of design. Unfortunately, we’ve grown accustomed to seeing cheesy stock images of people in suits shaking hands. Not only are a lot of these stock photos tacky, but they cost a lot of money.
Thankfully, there’s been a growing number of websites with beautiful stock photography popping up all over the web. Best of all, they’re free!
In this post, we’ve curated a list of awesome websites for free stock photos. [continue reading…]
Facebook’s implementation of events has changed the way that businesses and brands market their events. Traditional methods of event promotion, such as print media or signage aren’t as effective and everything is moving online with social media being the main driver.
Facebook events are essential, but there are many factors that contribute to a great Facebook event. One of the most important things to consider when creating a Facebook event is having the proper Facebook event photo size and the proper visuals to make your Facebook event stand out! Be sure to include a strong event description and the correct time, date, and address within the event details.
With Facebook events, you can do more than just invite your friends and fans – you have the ability to:
- Create discussion
- Encourage sharing
- Automate reminders
- Build anticipation
The opportunities for Facebook events are endless and brands who aren’t using Facebook to spread their word are missing out! It’s incredibly simple for you to use and I’ve outlined the best practices and everything you need to know about the best Facebook event photo size. Here are some steps on how you can create a professional event on Facebook! [continue reading…]
When you check out a travel blog online, what’s the one thing that you’re expecting to see?
The pictures. Big, beautiful, jaw-dropping pictures of gorgeous landscapes like oceans and mountain backdrops and classic cities from skyline views. It’s not all that different from how we go to a food blog and expect to see drool-worthy pictures of the blogger’s dinner or latest recipe.
As a result, many travel bloggers focus only on uploading the pictures as they are, and forget about or write off graphics entirely, not realizing the opportunity that they’re missing out in.
Wondering what those opportunities are? In this post, we’re going to look at everything you need to know about graphics for travel blogs and how exactly you can use them to build up your blog. [continue reading…]
Instagram started off as a photo app, but has evolved into a much more advanced platform and now includes video content in the form of Instagram stories, Instagram posts, and long form video content on IGTV.
With the increase in video popularity on the platform, individuals and brands are quickly learning the ins and out of video and video optimization on Instagram to better their content and engagement. One common question we’ve seen asked is what Instagram video format is most ideal for the platform?
I’ve outlined the best Instagram video format that everyone should use, ways that you can increase video quality, and I showcase some examples of the best Instagram videos on the platform. [continue reading…]
It feels like ever since Facebook Zero was announced, marketers and brands haven’t been able to talk about anything but the major social media site that caused “friending” to become a verb. After several months of fixating on Facebook, though, Instagram has finally stolen the spotlight away from their partner platform with their new IGTV.
Instagram’s new IGTV is a huge development in the marketing world, bring more long-form content to the platform in a way that’s sure to shake things up.
In this post, we’ll take a look at everything we know about IGTV, including what it means for the platform, what it means for marketers, examples of businesses already knocking it out of the park, and a few ideas for where to get started. [continue reading…]