When it comes to digital marketing, there’s a lot to learn.
Whether it’s through SEO, social media, or content marketing, you need to drive traffic to your website. Then through effective copywriting and conversion rate optimization, you need to convert those visitors into customers. Finally, you need to keep those customers coming back with effective email marketing, among other things.
Now you may be asking yourself…
“Where do I begin?”
Well lucky for you, we got you covered.
In this post, we’ve curated 21 must-read digital marketing guides that will put you on the path to becoming a marketing pro. [click to continue…]
If it feels like there’s a million and one things to consider when writing our blog posts, and that’s because there is; you need to keep everything from word count to keywords to distribution in mind. Since blogging means trying to balance all these factors while simultaneously creating valuable, it’s no surprise that WordPress featured images are often overlooked.
While it’s not a surprise, it is a shame; utilizing high quality, consistently styled featured images on your blog offers a ton of benefits– starting with increased brand awareness and recognition for your business (but definitely not stopping there).
In this blogger’s guide to featured images, we’ll answer all your questions about why you need featured images on your WordPress blog, how to create them, and best practices to follow when choosing and creating them. [click to continue…]
Photography has always been an integral part of design. Unfortunately, we’ve grown accustomed to seeing crappy stock images of people in suits shaking hands. Not only are a lot of these stock photos tacky, but they cost a lot of money!
Thankfully, there’s been a growing number of websites with beautiful stock photography popping up all over the web. Best of all, they’re free!
In this post, we’ve curated a list of awesome websites for free stock photos. [click to continue…]
A few months ago I was chatting with a well known growth hacker named Dmitry Dragilev from Criminally Prolific. He was telling me about some of the blog posts he was ranking for on the first page of Google.
I took a look at one of his posts and realized something…
His images sucked.
In fact, he barely had any.
Knowing that engaging images are key to increasing time on site and improving SEO, I made him a special proposal.
I offered to create custom graphics for one of his blog posts if he agreed to measure the impact and provide me with the stats. Without hesitation, he agreed.
Then, just one month after I added the custom graphics to his post, the average time on site for his email endings post increased by 46%. [click to continue…]
To continue to thrive in the business and marketing world, we all know that it’s essential to prioritize continual learning. Stagnation is not an option if you want to even maintain success, let alone build on it. There are some truly exceptional resources out available that make this task easier, especially when it comes to business and marketing podcasts.
Regardless of what you specialize in, there are a number of business and marketing podcasts that everyone can learn from. These are the 24 business & marketing podcasts you need to listen to in 2017. [click to continue…]
Everyone wants their newsletters to be opened, read and engaged with, by millions. Some people think this happens by creating a work of art within. This is incorrect, though, because in most instances people can’t see the inside of your email before they decide to open it.
So, if the artwork doesn’t help with opens, does it at least have an effect on engagement?
Well, it can make a big impression, but only if you do it properly. In this article we’ll discuss the best ways to use images in your emails, and hopefully the click-throughs will flow!
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If you Google any thought or question that pops into your head, it’s guaranteed that you’ll be met with a seemingly endless number of blog posts in your search results. This is the environment that we’re operating in; it’s oversaturated and filled with the white noise of not-actionable, inaccurate, and boring content. And somehow, we need to not only compete with the great content that’s already out there, but claw our way through the bad stuff, too.
That’s a pretty big task. And it explains why it takes even amazing businesses with great blogs a little while to get things going.
Unfortunately, having great content isn’t enough to generate traffic. We need to put just as much effort into finding readers as we do writing the actual posts. There’s a lot of ways to get more traffic to your site; some methods are more effective—and cost-efficient—than others. I recommend starting with these 7 free ways to increase blog traffic that work regardless of industry. [click to continue…]
Facebook cover photos are a perfect example of how social media marketing is different than just regular social media usage. A great personal cover photo can be anything that we think looks great on profile; our business cover photos need to do much more.
A Page’s Facebook cover photo needs to be branded and represent our business. It’s also must be high-quality and perfectly optimized for display; this means knowing the perfect Facebook cover photo size.
This post is going to take a look at the perfect Facebook cover photo size and best cover photo practices to help your images represent your business exactly how you want [click to continue…]
I’m pretty sure I rolled my eyes the first time I saw a Twitter hashtag show up on my TV. That’ll never catch on, I thought. Fast forward about seven years, and people are actually ending sentences with phrases like “hashtag-I-told-you-so” and “hashtag-sorry-not-sorry.” Despite my initial resentment for them, hashtags have become part of social conversation. They are now essential on platforms like Twitter and Instagram.
Hashtags are an essential part of Instagram marketing. Since Instagram is one of the most popular and high-engaging social sites, that means that understanding Instagram hashtags and how to use them is crucial.
In this complete marketer’s guide to Instagram hashtags, we’re going to look at why they matter, how to create a hashtag campaign, tools to help with hashtag research, best practices, and actual examples of small businesses using Instagram hashtags well. This guide is perfect for social media experts, businesses who haven’t even set up their Instagram profile yet, and everyone in between. [click to continue…]
We all know the importance of images in both social media and content marketing. Visual content is king, and that’s not changing any time soon. Because of this, many businesses are utilizing infographics to distribute information and maintain engagement.
Infographics are one of the most effective ways you can share information in a way that users will respond to. Users can digest infographics quickly, and the strong visual appeal can capture their attention. It makes sense that infographics can get more shares on social media and blog posts on other domains, both of which directly benefit your business. [click to continue…]