YouTube marketing can be a great way to reach new audiences, establish brand awareness, improve customer relationships, and result in both leads and sales. In order to get those outstanding results, however, you need to do more than just post a few fun videos that seem like they might be a good idea; you need a library of strong, strategic content.
If this sounds intimidating, don’t worry– it’s a lot easier than you think. You just need to have a solid foundation of some good YouTube video ideas to get started an understanding of how they’ll help you connect with users at all stages of the buyer’s journey. Remember that the more relevant the content is to the search intent and the user’s stage in the digital sales funnel, the more likely it will be to connect and drive results.
In this post, we’re going to help you get started with exactly that, discussing seven strategic YouTube video ideas for every stage of the digital sales funnel.[continue reading…]
Between social media and content marketing and ad campaigns and brand reputation management, marketing can feel chaotic. Sometimes, though, all we need to see is a quick quote that cuts right to the point of what we’re trying to accomplish in fifteen words or less.
Need a little inspiration, or a little clarity? That’s what these powerful marketing quotes are for.
Whether you’re a marketing agency or a small business (or freelancer!) grabbing your marketing by the reigns, these 105 incredible marketing quotes will transform your business and how you think about advertising, social media, content creation, and so much more. [continue reading…]
Graphic design is an extraordinary talent and skill set that experts work years to develop. And for those of us without that specific skill, we can reach out to designers to hire them firsthand or use third-party design tools that make graphic creation easy. The ability to create something out of nothing is an extraordinary one, especially when that something can become stunning visuals and engaging logos that can make a huge impact on your business.
Inspiration is a huge part of graphic design. You need to have a great idea to start with, an aesthetic to draw inspiration from, and the motivation to get the job done. Sometimes it can be hard to get the creative juices flowing, so whenever it’s time to sit down and start cranking out designs, borrowing some knowledge from the experts is a great way to go.
Ready to find some motivation and get some new ideas? Check out these 40 graphic design quotes are sure to get you inspired. [continue reading…]
Whether you’re trying to promote your brand or business, establish yourself as an influencer, or even just want to share your passion or knowledge on a given subject, YouTube is an outstanding platform. It has a diverse userbase made up of over 2 billion monthly active users. This userbase is not only diverse, but it’s also highly engaged, watching an average of about eleven and a half minutes of content daily on the platform. The platform, therefore, is well worth the effort.
In order to most effectively reach your audience, improve your visibility, and establish your channel, it’s important to take the time and effort to optimize your profile for success. This includes creating keyword-optimized video titles, adding great YouTube thumbnails, designing rocking channel art, and, of course, choosing a great YouTube channel name, which brings us to today’s post!
Your YouTube channel name can help you establish your brand, help users find you, and set the tone for your channel overall. Its importance should be easy to see. And in this post, we’re going to discuss some of the best YouTube channel name ideas and look at a few types of usernames that you’ll want to steer clear of. [continue reading…]
Every blogger starts somewhere, and that somewhere is a shiny, brand new website and their very first post. If you’ve always thought about having your own blog, whether for business or personal uses, there’s no time like the present to get started!
So you get your blog up and running. You give it a name, and you decide what you want to write about. You start writing and publishing.
If you want to see results from your blog (even if it’s just a large and engaged readership), you need to do more than just write and publish blog posts regularly.
There is, unfortunately, more to blogging than knowing the differences between “there, they’re, and their” and “it’s and its.” You need more than just being a great writer, or even having interesting ideas.
In many cases, amateur bloggers make at least one of the seven same mistakes that keeps them from getting the traffic they were hoping for, limiting the blog’s potential and success. This is true whether they’re reviewing video games, starting a tech blog, or are writing about their experiences traveling, parenting, or recovering from addiction.
In this post, we’re going to take a careful look at the 7 most common but impactful mistakes amateur bloggers make that you want to avoid. [continue reading…]
Writing an active-filled sci-fi, whimsical romantic novel, or reflective memoir is challenging and rewarding for many authors. What many enjoy a little less is worrying about the physical designs accompanying the book, especially if they’re going the self-publishing route and need to create the cover themselves.
Wattpad is a self-publishing social media platform for independent authors who want real-time feedback on the books they’re writing. Authors publish their stories as they write, and their readers give them chapter-by-chapter feedback.
If you’re planning to write a book on Wattpad, you’re going to want an eye-catching eBook cover to grab readers’ attention. Graphic design tools like Snappa make eBook cover design super quick and easy.
Let’s take a look at the optimal Wattpad cover size, best practices for designing your cover, and a few quick tips for designing a Wattpad cover in Snappa that stands out to your readers.
Optimize your Twitter header photo with these dimensions: 1500 pixels wide by 500 pixels tall. You’ll also need to account for your profile picture and the invisible area around your display image.
If you’ve ever struggled with Twitter header dimensions you’re not alone…
Even though Twitter has provided guidelines for their header photo size, it’s still ridiculously difficult to get the sizing just right. That’s because Twitter does this funny thing where they chop off part of your cover photo even if you follow the recommended guidelines.
In addition, you also need to worry about how your header photo scales across different screen resolutions.
The good news is we’ve solved this problem and I’m here to help you do the same.
In this article, we’ll cover in detail what Twitter header size you should be using along with some guidelines to ensure that it displays properly. [continue reading…]
Instagram story highlights are a great way to showcase your best Instagram stories on your profile page. Using your Instagram story highlights, you can divide your archived stories into different categories, while having the flexibility to choose which stories you would like to display for profile visitors to see.
With the introduction of IG story highlights, your Instagram stories can be viewed after 24 hours of being posted. But, what’s neat is that you have the ability to create Instagram story highlight covers to spice up your profile.
In this post, I will be giving you an in-depth guide on how to properly use Instagram story highlights and a tutorial on how to create free Instagram highlight covers to attract more visitors to your IG feed!
We’ve talked a lot about how to create the best video thumbnails for your social media content here at Snappa, looking at design, subject, and graphic elements that you should include.
One thing we haven’t talked a lot about (but which is just as important) is the background that you choose for those video thumbnails.
The background you choose for your video thumbnails can be just as important as the other design elements you add to it. It can help your video stand out, or it can result in the thumbnail being watered down to the point where you could lose clicks and views as a result.
In this post, we’re going to discuss how to choose the best thumbnail backgrounds for your social videos, including offering specific suggestions for a few key industries. [continue reading…]
With more than 1.8 billion users a month, YouTube is a great way to market your brand or simply connect with others. As you upload videos and wait for your channel to take off, though, it’s important that you set things up to turn one-time visitors into subscribers. The key is to convince viewers to hit that “Subscribe” button.
One of the best ways to turn curious onlookers into fans is through branding your YouTube Channel. When customers go to the main page for your channel, what do they see? If it’s the gray banner that comes standard on every channel, you’re missing a very valuable opportunity. By taking a look at some YouTubers who are doing branding well, you can get some YouTube banner ideas of your own. Here are some of our favorites.[continue reading…]