There are only a few months left in 2017 and we’re moving closer to that time of year again. The season where we give up on 2017 and start to look at the year ahead of us see what we can do to make the new year… “our year.”
Graphic design has always been a skill that I look to improve annually and it doesn’t help that designs trends are always changing. That’s why this year, I’ve prepared a list of design trends to look out for in 2018. This way we can enter the new year with a much needed head start.
Whether you’re a dedicated graphic designer or not (like myself) – we should all understand the fundamentals of design. Having strong visuals in your content calendar is essential and incorporating basic design elements will take your visuals from good to hopefully better…
Here are 5 graphic design trends you need to know for the 2018 calendar year. [click to continue…]
Having a blog where you can provide value to your viewers and show your expertise is essential for your business. However, sometimes businesses with blogs struggle to retain their readers or bring in new viewers.
Is it because your content doesn’t provide enough value? Maybe. But low retention in your blog posts can be associated with too much text.
There are many blogs that exist, but the best blogs provide you with more than just a blob of text. The best blogs increase your user’s experience by providing relevant and quality visuals that enhance their reading.
We’ve seen several blog posts that have done incredibly well by adding visual content. In this article, we’ve outlined the key steps to writing a successful blog post with the use of proper visuals. [click to continue…]
Facebook cover photos are a perfect example of how social media marketing is different than just regular social media usage. A great personal cover photo can be anything that we think looks great on profile; our business cover photos need to do much more.
A Page’s Facebook cover photo needs to be branded and represent our business. It’s also must be high-quality and perfectly optimized for display; this means knowing the perfect Facebook cover photo size.
This post is going to take a look at the perfect Facebook cover photo size and best cover photo practices to help your images represent your business exactly how you want [click to continue…]
Between social media and content marketing and ad campaigns and brand reputation management, marketing can feel chaotic. Sometimes, though, all we need to see is a quick quote that cuts right to the point of what we’re trying to accomplish in fifteen words or less.
Need a little inspiration, or a little clarity? That’s what these powerful marketing quotes are for.
Whether you’re a marketing agency or a small business (or freelancer!) grabbing your marketing by the reigns, these 105 incredible marketing quotes will transform your business and how you think about advertising, social media, content creation, and so much more. [click to continue…]
Photography has always been an integral part of design. Unfortunately, we’ve grown accustomed to seeing crappy stock images of people in suits shaking hands. Not only are a lot of these stock photos tacky, but they cost a lot of money!
Thankfully, there’s been a growing number of websites with beautiful stock photography popping up all over the web. Best of all, they’re free!
In this post, we’ve curated a list of awesome websites for free stock photos. [click to continue…]
Video is hot right now, and since it’s going to stay that way for the foreseeable future, YouTube is a fantastic platform that more businesses should be using.
While most businesses have optimized their Facebook Pages and Instagram profiles, a lot of small businesses neglect their YouTube accounts if they even actually have them. Fortunately, making your YouTube channel look incredible isn’t too difficult. The first step towards making your channel look great (and legitimate) is with high quality YouTube channel art.
In this post, we’re going to discuss everything that has to do with these banners, including best YouTube channel art sizes, examples, and practices. [click to continue…]
If you want to get more views on your YouTube videos, there’s one tactic you can use to get them instantly: use better thumbnail images.
Thumbnail images are just as important as the video’s title if you actually want to get clicks. The images themselves are what can jump out at users and help you stand out in a long line of search results. Since these image thumbnails also show up on Google’s search engines, they’re essential to maximize your impressions.
In this post, we’re going to discuss everything you need to know about YouTube thumbnails, including the ideal size, how to create them, and the only best practices list you’ll ever need. [click to continue…]
How often does your business post on Facebook? If I was a betting person, I’d guess that you aimed for at least one (and maybe two) posts a day.
While it doesn’t seem like a big number, that’s a lot of posts—especially since plenty of businesses post more than twice a day. The first ten might be easy to come up with, but it sometimes gets increasingly difficult the longer you go, just because the sheer number of ideas you have to come up with is so large.
It can even be difficult for social media marketers to come up with a continual stream of Facebook posts, so our trick is to have a general store of Facebook post ideas on hand for inspiration. These Facebook post ideas can help us to fill out our Pages and create entire editorial calendars. In this post, I’ll share my 14 favorite go-to concepts for awesome Facebook post ideas that work for all businesses. [click to continue…]
If it feels like there’s a million and one things to consider when writing our blog posts, and that’s because there is; you need to keep everything from word count to keywords to distribution in mind. Since blogging means trying to balance all these factors while simultaneously creating valuable, it’s no surprise that WordPress featured images are often overlooked.
While it’s not a surprise, it is a shame; utilizing high quality, consistently styled featured images on your blog offers a ton of benefits– starting with increased brand awareness and recognition for your business (but definitely not stopping there).
In this blogger’s guide to featured images, we’ll answer all your questions about why you need featured images on your WordPress blog, how to create them, and best practices to follow when choosing and creating them. [click to continue…]
A few months ago I was chatting with a well known growth hacker named Dmitry Dragilev from Criminally Prolific. He was telling me about some of the blog posts he was ranking for on the first page of Google.
I took a look at one of his posts and realized something…
His images sucked.
In fact, he barely had any.
Knowing that engaging images are key to increasing time on site and improving SEO, I made him a special proposal.
I offered to create custom graphics for one of his blog posts if he agreed to measure the impact and provide me with the stats. Without hesitation, he agreed.
Then, just one month after I added the custom graphics to his post, the average time on site for his email endings post increased by 46%. [click to continue…]