I firmly believe that both content and copy should be written with the intention of being read by people first, and Google second. It won’t matter if you show up first in the search engines if you can’t connect with your target audience.
That being said, it also doesn’t matter much if you produce great content and your target audience can’t find you.
There’s no question that search engine optimization (SEO) is a necessity for every business who wants to build an online presence (which should be all businesses). There are some aspects of SEO that can be complicated, like creating site maps, but there are other tactics that are easily used even by those without in-depth technological knowledge.
In this post, you’ll learn how to improve your SEO through visual content with these easy-to-implement strategies that are accessible to all businesses, no coding required. [click to continue…]
Instagram is arguably the most popular social media app in the world and it deserves this title for many reasons. According to SmartInsights, Instagram has over 800 million monthly active users, while Instagram stories have over 250 million daily active users. The biggest brands are all using Instagram and they are seeing many benefits for their business.
With over 70% of US businesses on Instagram (Sprout Social, 2017), it is hard to stand out in front of your followers. You need to be producing authentic content and you have to be consistent. Engaging with your fan base and being an active member of the community is essential. This can be time consuming, but if you do it right, you will see positive results from Instagram.
Rather than telling you what to do or what not to do, we’ve analyzed some of the best brands on Instagram to share with you some insights on what they are doing well. You can then apply these insights to your business and find positive results yourself! [click to continue…]
Content marketing and social media marketing are two very different worlds, with different best practices and strategies. Despite this, there is some overlap, particularly when it comes to audience interest. This allows you to integrate your content and social media marketing in several different ways. One of them is turning blog posts into social media content.
In this post, you’ll learn why you should turn your blog posts into social media content, and how exactly you can do so. We’ll look at best practices along with several specific strategies to help you get more results across all marketing mediums. [click to continue…]
Photography has always been an integral part of design. Unfortunately, we’ve grown accustomed to seeing crappy stock images of people in suits shaking hands. Not only are a lot of these stock photos tacky, but they cost a lot of money!
Thankfully, there’s been a growing number of websites with beautiful stock photography popping up all over the web. Best of all, they’re free!
In this post, we’ve curated a list of awesome websites for free stock photos. [click to continue…]
Events can be a a lot of fun and it can bring many benefits to your brand. Events are a great place to network and meet new people, all while bringing more awareness and credibility to your business.
The one downside. Event promotion can take a lot of work and resources. But, not anymore.
Promoting events used to be a costly and time-consuming task for your brand. But, thanks to social media and online marketing – you can share an event across a massive audience for essentially no money. Brands and individuals are actively on social media and the emergence of Facebook events has changed the landscape of event promotion for your business.
With Facebook events, you can do more than just invite your friends and fans – you have the ability to:
- Create discussion
- Encourage sharing
- Automate reminders
- Build anticipation
The opportunities for Facebook events are endless and brands who aren’t using Facebook to spread their word are missing out! It’s incredibly simple for you to use and I’ve outlined the best practices and everything you need to know to get started. Here are some steps on how you can create a professional event on Facebook for your brand! [click to continue…]
Whether you believe it or not, the majority of the real estate market has moved online. What used to be an industry that depended on cold calling and traditional marketing, has now moved to an industry that relies heavily on social media marketing.
If you’re a realtor, you understand how big of an impact social media has on building trust in your former and future client base. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online.
By tweaking your content strategy and optimizing your current and future social media posts. You can achieve great results for your real estate brand. Here are 5 tips that will help you step-up your real estate social media marketing in 2018. [click to continue…]
If you want to get more views on your YouTube videos, there’s one tactic you can use to get them instantly: use better thumbnail images.
Thumbnail images are just as important as the video’s title if you actually want to get clicks. The images themselves are what can jump out at users and help you stand out in a long line of search results. Since these image thumbnails also show up on Google’s search engines, they’re essential to maximize your impressions.
In this post, we’re going to discuss everything you need to know about YouTube thumbnails, including the ideal size, how to create them, and the only best practices list you’ll ever need. [click to continue…]
Facebook cover photos are a perfect example of how social media marketing is different than just regular social media usage. A great personal cover photo can be anything that we think looks great on profile; our business cover photos need to do much more.
A Page’s Facebook cover photo needs to be branded and represent our business. It’s also must be high-quality and perfectly optimized for display; this means knowing the perfect Facebook cover photo size.
This post is going to take a look at the perfect Facebook cover photo size and best cover photo practices to help your images represent your business exactly how you want [click to continue…]
To continue to thrive in the business and marketing world, we all know that it’s essential to prioritize continual learning. Stagnation is not an option if you want to even maintain success, let alone build on it. There are some truly exceptional resources out available that make this task easier, especially when it comes to business and marketing podcasts.
Regardless of what you specialize in, there are a number of business and marketing podcasts that everyone can learn from. These are the 24 business & marketing podcasts you need to listen to in 2018. [click to continue…]
There are only a few months left in 2017 and we’re moving closer to that time of year again. The season where we give up on 2017 and start to look at the year ahead of us see what we can do to make the new year… “our year.”
Graphic design has always been a skill that I look to improve annually and it doesn’t help that designs trends are always changing. That’s why this year, I’ve prepared a list of design trends to look out for in 2018. This way we can enter the new year with a much needed head start.
Whether you’re a dedicated graphic designer or not (like myself) – we should all understand the fundamentals of design. Having strong visuals in your content calendar is essential and incorporating basic design elements will take your visuals from good to hopefully better…
Here are 5 graphic design trends you need to know for the 2018 calendar year. [click to continue…]