How to Revamp Your Marketing Plan in 2024

Marketing plan featured image

It’s a new year, so you know it’s time for a new marketing plan.

That doesn’t mean you need to chuck your entire existing strategy out the window; we’d actually probably recommend against that. But now is the time, if you haven’t already, to reassess what was working, consider your new goals, and develop a marketing plan based on consumer behavior, the existing market, and your business objectives for the new year.

And that’s what we’ll help you do today, as we walk you through how to revamp or create your marketing plan for 2024. [continue reading…]

4 Types of Social Media Posts That Will Drive Engagement (2024 Update)

types of social media posts

Social media is an interactive space where brands and influencers share their creations with the world. One great way to capture your audience’s attention is to create an engaging online space where they can connect authentically with your brand.

These days, it’s easy for social content to get diluted or buried in the noise and activity of all the platforms. That’s why intentionally creating engaging content that starts a conversation is so important.

In this post, we’ve curated a list of 4 different types of engaging social media content that will help drive interaction and stand out to your audience. [continue reading…]

The Ideal Facebook Event Photo Size & Best Practices (2024)

Facebook Event Cover Photo Size

Facebook’s implementation of events has changed the way that businesses and brands market their events. Traditional methods of event promotion, such as print media or signage aren’t as effective and everything is moving online with social media being the main driver.

Facebook events are essential, but there are many factors that contribute to a great Facebook event. One of the most important things to consider when creating a Facebook event is having the proper Facebook event photo size and the proper visuals to make your Facebook event stand out! Be sure to include a strong event description and the correct time, date, and address within the event details.

With Facebook events, you can do more than just invite your friends and fans – you have the ability to:

  • Create discussion
  • Encourage sharing
  • Automate reminders
  • Build anticipation

The opportunities for Facebook events are endless and brands who aren’t using Facebook to spread their word are missing out! It’s incredibly simple for you to use and I’ve outlined the best practices and everything you need to know about the best Facebook event photo size. Here are some steps on how you can create a professional event on Facebook! [continue reading…]

22 Amazing Sites With Breathtaking Free Stock Photos (2024 Update)

Free stock photos

Photography has always been an integral part of design. Unfortunately, we’ve grown accustomed to seeing cheesy stock images of people in suits shaking hands. Not only are a lot of these stock photos tacky, but they cost a lot of money.

Thankfully, there’s been a growing number of websites with beautiful stock photography popping up all over the web. Best of all, they’re free!

In this post, we’ve curated a list of awesome websites for free stock photos. [continue reading…]

6 Business Newsletters You Need to Subscribe to in 2024

business newsletters

Whether you’re running your own business, or purely interested in the world around you, business newsletters are a great way to catch up on the business world.

Let’s face it, nobody has time to read the news 24/7, nor do you want to read a million different blogs during your workday. That’s why we love business newsletters! They offer a perfect way to stay informed about all things business, tech, and marketing.

So we curated some of our favorite newsletters that will keep you informed in the business world. Without further ado, here are our favorite 7 business newsletters for you to check out!

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The Best Photo Organizing Software in 2024

photo organizing software

We live in a highly digital world right now, and that world is exceptionally visual. Videos and photos reign supreme, especially in business.

Websites, apps, and social media are full of pictures of businesses’ offices, employees, customers, products, and even image quotes. You can use Snappa to create gorgeous branded images and graphics… but then what do you do with the images once you download them?

That’s where photo-sharing tools come into play. Cloud-based photo sharing and organization tools are crucial for both businesses and individuals. In this post, we’ll look at the best photo organizing software on the market in 2024, depending on your specific needs. [continue reading…]

The Marketer’s Guide to Instagram Hashtags (2024 Update)

instagram hashtags

Instagram hashtags can help you get your brand in front of more users on the platform.

While Instagram is best known for its visuals—and now its video content, such as Reels—hashtags help you make your posts more specific. With Instagram hashtags, you can tell the platform more about who should be seeing your content.

Wondering how hashtags on Instagram work and why you should be using them? Let’s jump right into it.

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10 Tips to Step-Up Your Real Estate Social Media Marketing in 2024

real estate social media marketing tips

The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing, is now an industry that relies heavily on social media marketing.

If you’re a realtor, you understand how big of an impact social media has on building trust in your client base. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online.

It’s simple to tweak your content strategy in order to achieve great results for your real estate brand. Here are 10 tips that will help you step-up your real estate social media marketing this year!

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How to Make Free Instagram Highlight Covers (2024 Update)

instagram highlight covers

Instagram Story highlights are a fantastic way to showcase your top Stories on your Instagram profile page. Your Instagram Story highlights allow you to divide your archived Stories into labeled categories. At the same time, you can select which specific Stories you want your audience to see when they visit your profile.

What draws viewers to your Instagram Stories in the first place is their temporary nature. They disappear after 24 hours, creating a sense of scarcity and FOMO for followers who don’t want to miss what’s happening in the moment. However, you likely have important Stories you want to keep sharing after they’ve expired. [continue reading…]

9 Work From Home Tips We All Need for 2024

work from home tips

Working from home used to be considered a luxury, reserved largely for lucky workers in select positions or freelancers.

After COVID-19, however, that’s no longer the case. 76% of workers say they now have a preference for working from home, and two years into the pandemic, 59% of workers who say they can work from home are doing so.

Whether you’re a freelancer, business owner, or a conventional employee, working from home in many positions is becoming the standard instead of the exception.

Speaking from experience, working from home is an exceptional perk. I’ve been doing it since I started freelancing in 2014, and I wouldn’t change it for the world.

I have flexibility in my day for doctor’s appointments, lunch with my husband, or going to the gym.

There’s no commute time, and I can spend the day working in loungewear with my dogs around me. And as someone with a chronic illness, I’m typically able to keep working even when I don’t feel well; that wouldn’t be the case with an in-office job.

There are, however, hardships to working from home. For many, it’s been a sometimes bumpy transition, with challenges like poor internet access or home equipment, difficulty collaborating with a team, and even kids barging in on important Zoom calls.

So how can remote work be effective, productive, and enjoyable? In this post, we’re going to look at nine work-from-home tips that we all need, backed by science and tested by your friendly neighborhood freelancer! [continue reading…]