Millennial and Gen Z employees in the workforce are talking about business ownership in larger numbers than generations before. This is perhaps no surprise since the gig economy has been flourishing, and since it’s also no secret that if your business is successful, you can make much more as a business owner than an employee.
Small business ownership can seem glamorous and appealing. And in many ways, it can be. As a small business owner of a freelance writing business, I love the work I do in my home office. I get to set my own schedule, choose my clients, and even choose the projects I want to work on, and the pay rates I’m willing to work for.
All of that is wonderful… but there are also very real aspects of business ownership that aren’t so enticing. There are seven things I tell everyone who comes to me asking about freelancing or business ownership so that they can make a more informed decision and know what they’re getting into.
So let’s take a look at 7 things no one (or at least most people) won’t tell you about small business ownership. [continue reading…]
Fully branding your YouTube content is essential to making your videos stand out from the crowd. Whether you plan to start a YouTube channel or already have one, using end screens levels up your videos’ overall look and feel.
It’s simple to create eye-catching videos that keep your viewers’ attention–and keep them moving from one video to the next. Let’s look at what end screens are and why they’re important. Then, we’ll share a few examples of great designs to get you started. [continue reading…]
Facebook Ads have helped small and large businesses alike reach new customers and sometimes drive massive amounts of sales, often at a relatively low customer acquisition cost (CAC). If you want to get those results, though, it’s always a good idea to start with a great strategy, strong copy, and (of course!) great ad images.
Your Facebook Ad images are going to be the first thing that users notice when they see your ad. It is responsible for grabbing their attention enough that they want to read your copy and/or click.
Videos, GIFs, and images are all great, but in this post, we’re specifically going to look at Facebook Ad images. In many cases, images are faster, more affordable, and more accessible for small businesses to create at scale than video.
So, let’s take a look at five different types of Facebook Ad images that you should be testing in 2023. [continue reading…]
You need the perfect Instagram Reels size to make the best Reels video for your brand.
Using mobile video to its full potential means knowing what size your videos should be. This is true for platforms like TikTok, YouTube, Facebook, and Instagram. Optimizing your mobile video size means you’ll show up looking your best wherever viewers find your content. [continue reading…]
Whether you want to create a brand around a YouTube channel or create a YouTube channel centered around an existing brand, we think it’s a great idea.
YouTube is an outstanding and invaluable marketing platform, and it’s the second-most-used search engine on the market today, second only to Google. It also allows you to create long-form content in a place where users are actively looking for it, which is a huge advantage.
Whether you want to showcase product demos, educate potential clients, or even just share client testimonials, a YouTube channel is the perfect place.
So, in this post, we’re going to make the process easy by sharing how to start a YouTube channel. We’re going to go over the planning stage, the setup process, and some tips for content ideation and creation.
Burnout is practically an epidemic right now. You see social media full of posts with people talking about how they work 14-hour days and 6-day weeks as if it’s admirable (or even the norm). And as someone who has been a chronic over-worker, I get it. As a freelancer, the more I work, the more I make.
That sounded like a dream until I was booked solid and working every day of the week and for most of the day. Burnout hit me hard, even though I’d never been impacted before. I knew I had to make changes to my mental and physical health, and so I did. I started setting boundaries, and I ended some of my contracts the next month.
Burnout is more than just being a little tired or a little over it. It can cause irritability, restlessness, muddled thinking, poor concentration, and agitation. It can cause physical side effects like muscle aches, headaches, weight change, and nausea. It also may make you depressed or anxious.
So how can you avoid professional burnout? Let’s go over the nine best ways to stop burnout in its tracks. [continue reading…]
It’s no secret that social media marketing can feel like a heavy lift.
To engage users across so many platforms, brands need to post multiple times per day, every week. According to Sprout Social, you should be posting an average of 11 posts per day across all your social media platforms. That includes Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Twitter.
It’s important to keep content flowing so you don’t fall behind on your marketing strategy. At the same time, you need to keep your followers engaged. So how do you generate more ideas for social media posts?
There’s plenty of inspiration out there. Still, idea generation can feel overwhelming when you’re spinning so many digital plates. That’s why we’re sharing some helpful tips you can use to generate more ideas for your social content.
Instagram Story highlights are a fantastic way to showcase your top Stories on your Instagram profile page. Your Instagram Story highlights allow you to divide your archived Stories into labeled categories. At the same time, you can select which specific Stories you want your audience to see when they visit your profile.
What draws viewers to your Instagram Stories in the first place is their temporary nature. They disappear after 24 hours, creating a sense of scarcity and FOMO for followers who don’t want to miss what’s happening in the moment. However, you likely have important Stories you want to keep sharing after they’ve expired. [continue reading…]
Screen recording software is a must-have for many content creators, educators, and professionals online today. Whether you’re creating an online course, recording a software demo, or live streaming a video game, the ability to record your screen is a handy way to share your content with the world.
There is a wide range of screen recorders out there for various needs. Some are lightweight programs that offer basic functionality, while others are heftier, with more bells and whistles.
The best screen recorders really come down to a user’s individual needs, both in real-time and after the content is created. Luckily, there are many options to choose from, so let’s jump right into it. [continue reading…]
Whether you’re running your own business, or purely interested in the world around you, business newsletters are a great way to catch up on the business world.
Let’s face it, nobody has time to read the news 24/7, nor do you want to read a million different blogs during your workday. That’s why we love business newsletters! They offer a perfect way to stay informed about all things business, tech, and marketing.
So we curated some of our favorite newsletters that will keep you informed in the business world. Without further ado, here are our favorite 7 business newsletters for you to check out!
