How Brands Can Use TikTok Advertising to Reach Young Audiences

tiktok advertising

There’s always something new in social media. Sometimes, that simply means new features or ad types that we can use to better engage or connect with our target audience. Sometimes, though, it means new platforms all together.

TikTok meets that criteria, as the new-ish, up-and-coming platform for Gen Z users. If you haven’t heard of it, that’s ok; it probably means you’re over the age of 24. 

For those who don’t know, it’s a video creation app that’s used to create short, entertainment-oriented videos. Think lip syncing, talent show, and sketches or bits created to make people laugh. It’s probably most similar to Vine, but it’s taken on a bit of a new life of its own.

If Gen Z users are your target audience, then advertising on this platform may be something that you want to consider. TikTok advertising is still in early stages of development and is only in beta testing as of now, but in this post we’ll walk you through everything you need to know about advertising on the platform, including some valuable best practices to test for yourself. [continue reading…]

100+ Powerful Marketing Quotes That Will Transform Your Business

Powerful-Marketing-Quotes-That-Will-Transform-Your-Business

Between social media and content marketing and ad campaigns and brand reputation management, marketing can feel chaotic. Sometimes, though, all we need to see is a quick quote that cuts right to the point of what we’re trying to accomplish in fifteen words or less.

Need a little inspiration, or a little clarity? That’s what these powerful marketing quotes are for.

Whether you’re a marketing agency or a small business (or freelancer!) grabbing your marketing by the reigns, these 105 incredible marketing quotes will transform your business and how you think about advertising, social media, content creation, and so much more. [continue reading…]

The Ideal YouTube Channel Art Size & Best Practices

YouTube Channel Art Size

Video is hot right now, and since it’s going to stay that way for the foreseeable future, YouTube is a fantastic platform that more businesses should be using.

While most businesses have optimized their Facebook Pages and Instagram profiles, a lot of small businesses neglect their YouTube accounts if they even actually have them. Fortunately, making your YouTube channel look incredible isn’t too difficult. The first step towards making your channel look great (and legitimate) is with high quality YouTube channel art.

In this post, we’re going to discuss everything that has to do with these banners, including best YouTube channel art sizes, examples, and practices. [continue reading…]

The Perfect Instagram Story Dimensions & Best Practices

Instagram story dimensions

It’s pretty impressive how we can now share photos with our friends instantaneously. I still remember the slow dial-up internet days and now we live in a generation where it’s odd when a photo takes more than 2 seconds to load.

Instagram continues to revolutionize the social media realm with its photo and video sharing capabilities. But most recently, the implementation of the Instagram story is the platform’s biggest hit.

With Instagram stories, you can now update your followers on what you’re doing at any given moment. You can post Instagram stories in the form of a short video or a vertical photo, which disappears in 24 hours. You can keep track of who views your Instagram stories and you can even add your story as an IG story highlight to your Instagram profile.

We’re starting to see more and more brands using Instagram stories and the main question that comes up is, “how do I achieve the best Instagram story dimensions?”

We’ve dug deep and analyzed the art of the Instagram story. Here are some of the best practices and the proper Instagram story size so you can go out and create professional and compelling IG stories to share.

Bonus: Create Instagram stories in less than 60 seconds with our free instagram story templates!

[continue reading…]

The Ultimate Guide to Instagram’s IGTV & The Ideal Video Size

what is IGTV video size

It feels like ever since Facebook Zero was announced, marketers and brands haven’t been able to talk about anything but the major social media site that caused “friending” to become a verb. After several months of fixating on Facebook, though, Instagram has finally stolen the spotlight away from their partner platform with their new IGTV.

Instagram’s new IGTV is a huge development in the marketing world, bring more long-form content to the platform in a way that’s sure to shake things up.

In this post, we’ll take a look at everything we need know about IGTV, including what’s the proper IGTV video size & dimensions, what IGTV means for Instagram’s platform, what it means for marketers, examples of businesses already knocking it out of the park, and a few ideas for where to get started. [continue reading…]

The Perfect YouTube Profile Picture Size: Tips, Examples, & More

The Perfect YouTube Profile Picture Size

YouTube has more than 1.5 billion users (second in social only to Facebook), and the average viewing session lasts almost 40 minutes to create a combined 500 million hours of video watched daily on the channel.

Unsurprisingly, with this kind of engagement and enthusiasm from its users, YouTube has exceptional marketing potential for brands who are ready to offer interesting, valuable content tailored to their audience. The content itself, though, isn’t the only thing that you need to be considering; you also need to put time and effort into the look of your channel itself, and your profile picture is an important part of that.

In this post, we’re going to take a look at your perfect YouTube profile picture size and other tips, examples, and even a few templates. You can use these best practices to create a great impression and get more clicks to your channel. [continue reading…]

The Ideal Facebook Event Photo Size & Best Practices (2020)

facebook event photo size

Facebook’s implementation of events has changed the way that businesses and brands market their events. Traditional methods of event promotion, such as print media or signage aren’t as effective and everything is moving online with social media being the main driver.

Facebook events are essential, but there are many factors that contribute to a great Facebook event. One of the most important things to consider when creating a Facebook event is having the proper Facebook event photo size and the proper visuals to make your Facebook event stand out! Be sure to include a strong event description and the correct time, date, and address within the event details.

With Facebook events, you can do more than just invite your friends and fans – you have the ability to:

  • Create discussion
  • Encourage sharing
  • Automate reminders
  • Build anticipation

The opportunities for Facebook events are endless and brands who aren’t using Facebook to spread their word are missing out! It’s incredibly simple for you to use and I’ve outlined the best practices and everything you need to know about the best Facebook event photo size. Here are some steps on how you can create a professional event on Facebook! [continue reading…]

21 Amazing Sites With Breathtaking Free Stock Photos (2020 Update)

Free stock photos featured image

Photography has always been an integral part of design. Unfortunately, we’ve grown accustomed to seeing cheesy stock images of people in suits shaking hands. Not only are a lot of these stock photos tacky, but they cost a lot of money.

Thankfully, there’s been a growing number of websites with beautiful stock photography popping up all over the web. Best of all, they’re free!

In this post, we’ve curated a list of awesome websites for free stock photos. [continue reading…]

The Perfect Twitch Banner Size & Channel Best Practices

twitch banner size

There’s no question that Twitch TV is a dominant force in the online live streaming industry. With over 100+ million monthly unique users and over 25 000 Twitch partner channels, Twitch has become the go-to platform for e-sports streaming.

Twitch has made live streaming way more accessible than it was years ago and gamers of all ages are creating Twitch channels worldwide to showcase their gameplay. To really stand out from the other Twitch channels, it is important to have the right Twitch banner size, profile picture, but more importantly professional looking visuals that will help your channel stand out from the rest. 

We have compiled all the right Twitch TV sizes and channel best practices that will take your Twitch channel to the next level! [continue reading…]

The Ideal YouTube Thumbnail Size & Best Practices

YouTube Thumbnail Size

If you want to get more views on your YouTube videos, there’s one tactic you can use to get them instantly: use better thumbnail images.

Thumbnail images are just as important as the video’s title if you actually want to get clicks. The images themselves are what can jump out at users and help you stand out in a long line of search results. Since these image thumbnails also show up on Google’s search engines, they’re essential to maximize your impressions.

In this post, we’re going to discuss everything you need to know about YouTube thumbnails, including the ideal size, how to create them, and the only best practices list you’ll ever need. [continue reading…]