Sharing Links on Facebook: What Business Pages Need to Know

Featured image about sharing links on Facebook from business pages

In the social media marketing work I do for clients, we run into a common challenge: Clients want to send traffic from Facebook to their websites. This is a fair goal; they want more eyes on their blog content, and more conversions happening (be it sales or leads), and what better audience to drive those actions from than warm social media followers?

Unfortunately, Facebook is a lot different than when it launched business Pages years ago. And while Facebook can be a valid part of your distribution plan, it’s really best suited for brand awareness, engagement, and relationship building.

So, if you want to share external links on Facebook that take users from their site to yours, there are a few things to keep in mind.

In this post, we’ll get expert advice from a social media practitioner about the best ways to create click-worthy link posts (and a few other strategies to consider, too). [continue reading…]

How to Leverage Images for SEO

Featured image for blog post about how to leverage images for SEO

When you hear the term “SEO,” if you’re like most people, blocks of optimized text filled with keywords probably come to mind. And while the copy on your site is a primary element of search engine optimization, it’s certainly not the only thing that matters.

Knowing how to leverage images for SEO— and knowing how to optimize images for SEO— are essential skills that can help you improve your overall search visibility, both for the images and the pages that they’re on.

And in this post, we’re going to walk you through image optimization for SEO so you can drive more clicks (and hopefully conversions!) through your content. [continue reading…]

How to Optimize Your LinkedIn Profile to Get Noticed

LinkedIn Profile featured image

LinkedIn has become an exceptionally powerful platform for B2B marketers, job seekers, and employers alike. If you want to find a job, promote your product, find prospects to sell to, or drive B2B brand awareness, this is the platform for you.

Right now, with the massive layoffs in multiple industries— including, very recently, significant layoffs impacting marketers and journalists— it’s more important than ever before to know how to optimize your LinkedIn profile to get noticed.

That’s what we’re going to talk about today. I’ve been using LinkedIn for ten years to connect with potential new clients and help build my business, and I’m going to share my best strategies for everyone looking to get more out of LinkedIn, too.

So if you want to optimize LinkedIn to get noticed for any reason, read on! [continue reading…]

How to Revamp Your Marketing Plan in 2024

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It’s a new year, so you know it’s time for a new marketing plan.

That doesn’t mean you need to chuck your entire existing strategy out the window; we’d actually probably recommend against that. But now is the time, if you haven’t already, to reassess what was working, consider your new goals, and develop a marketing plan based on consumer behavior, the existing market, and your business objectives for the new year.

And that’s what we’ll help you do today, as we walk you through how to revamp or create your marketing plan for 2024. [continue reading…]

4 Types of Social Media Posts That Will Drive Engagement (2024 Update)

types of social media posts

Social media is an interactive space where brands and influencers share their creations with the world. One great way to capture your audience’s attention is to create an engaging online space where they can connect authentically with your brand.

These days, it’s easy for social content to get diluted or buried in the noise and activity of all the platforms. That’s why intentionally creating engaging content that starts a conversation is so important.

In this post, we’ve curated a list of 4 different types of engaging social media content that will help drive interaction and stand out to your audience. [continue reading…]

The Ideal Facebook Event Photo Size & Best Practices (2024)

Facebook Event Cover Photo Size

Facebook’s implementation of events has changed the way that businesses and brands market their events. Traditional methods of event promotion, such as print media or signage aren’t as effective and everything is moving online with social media being the main driver.

Facebook events are essential, but there are many factors that contribute to a great Facebook event. One of the most important things to consider when creating a Facebook event is having the proper Facebook event photo size and the proper visuals to make your Facebook event stand out! Be sure to include a strong event description and the correct time, date, and address within the event details.

With Facebook events, you can do more than just invite your friends and fans – you have the ability to:

  • Create discussion
  • Encourage sharing
  • Automate reminders
  • Build anticipation

The opportunities for Facebook events are endless and brands who aren’t using Facebook to spread their word are missing out! It’s incredibly simple for you to use and I’ve outlined the best practices and everything you need to know about the best Facebook event photo size. Here are some steps on how you can create a professional event on Facebook! [continue reading…]

22 Amazing Sites With Breathtaking Free Stock Photos (2024 Update)

Free stock photos

Photography has always been an integral part of design. Unfortunately, we’ve grown accustomed to seeing cheesy stock images of people in suits shaking hands. Not only are a lot of these stock photos tacky, but they cost a lot of money.

Thankfully, there’s been a growing number of websites with beautiful stock photography popping up all over the web. Best of all, they’re free!

In this post, we’ve curated a list of awesome websites for free stock photos. [continue reading…]

6 Business Newsletters You Need to Subscribe to in 2024

business newsletters

Whether you’re running your own business, or purely interested in the world around you, business newsletters are a great way to catch up on the business world.

Let’s face it, nobody has time to read the news 24/7, nor do you want to read a million different blogs during your workday. That’s why we love business newsletters! They offer a perfect way to stay informed about all things business, tech, and marketing.

So we curated some of our favorite newsletters that will keep you informed in the business world. Without further ado, here are our favorite 7 business newsletters for you to check out!

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The Best Photo Organizing Software in 2024

photo organizing software

We live in a highly digital world right now, and that world is exceptionally visual. Videos and photos reign supreme, especially in business.

Websites, apps, and social media are full of pictures of businesses’ offices, employees, customers, products, and even image quotes. You can use Snappa to create gorgeous branded images and graphics… but then what do you do with the images once you download them?

That’s where photo-sharing tools come into play. Cloud-based photo sharing and organization tools are crucial for both businesses and individuals. In this post, we’ll look at the best photo organizing software on the market in 2024, depending on your specific needs. [continue reading…]

The Marketer’s Guide to Instagram Hashtags (2024 Update)

instagram hashtags

Instagram hashtags can help you get your brand in front of more users on the platform.

While Instagram is best known for its visuals—and now its video content, such as Reels—hashtags help you make your posts more specific. With Instagram hashtags, you can tell the platform more about who should be seeing your content.

Wondering how hashtags on Instagram work and why you should be using them? Let’s jump right into it.

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