Every single business—no matter how big you are, what industry you belong to, or what customers you serve—must have a strong email marketing game. It’s a need, not a want, as email marketing is one of the most high-yielding, high-efficiency marketing channels you can use.

There’s an abundance of data to back this up, but these are some of my personal favorite statistics:

• The average ROI of email campaigns is $36 in revenue for every $1 spent
• 41.5% of brands surveyed in a study said that email marketing was critical to business success 
• Revenue from email marketing is estimated to reach nearly 11 billion USD by the end of 2023
• 50% of consumers make purchases from marketing emails at least one time per month 

Like everything with marketing, however, the results you get out of your campaigns will entirely depend on how well you create them. Email writing does require a little bit of practice and a lot of strategy, but the good news is that understanding the anatomy of an email from a business and marketing perspective can give you everything you need to get started.

In this post, we’re going to break down the four crucial components in the anatomy of an email and share tips for how to excel with each one. [continue reading…]

Looking to start your own podcast? Great choice! Podcasting is a powerful way to produce incredible content and build a loyal audience. And with 384 million podcast listeners globally, there’s an audience for every topic and niche you could imagine.

In this podcast beginners’ guide, we walk you through everything new podcasters need to know. We’ll explain important concepts and teach you how to start your own show. [continue reading…]

Instagram hashtags can help you get your brand in front of more users on the platform.

While Instagram is best known for its visuals—and now its video content, such as Reels—hashtags help you make your posts more specific. With Instagram hashtags, you can tell the platform more about who should be seeing your content.

Wondering how hashtags on Instagram work and why you should be using them? Let’s jump right into it.

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We live in a highly digital world right now, and that world is exceptionally visual. Videos and photos reign supreme, especially in business.

Websites, apps, and social media are full of pictures of businesses’ offices, employees, customers, products, and even image quotes. You can use Snappa to create gorgeous branded images and graphics… but then what do you do with the images once you download them?

That’s where photo-sharing tools come into play. Cloud-based photo sharing and organization tools are crucial for both businesses and individuals. In this post, we’ll look at the best photo organizing software on the market in 2022, depending on your specific needs. [continue reading…]

Have you ever booked an appointment, scheduled a call, added items to your shopping cart, and registered for Spotify or Netflix?

Then you’re familiar with online forms. And you know you need them to carry out all these and similar actions. 

That said, online forms have been in existence for about as long as the internet. And without being aware of it, internet users became dependent on them.

Want to design better online forms? Then this guide is for you. We’ll walk you through as you design beautiful forms that get the job done. [continue reading…]

Instagram Stories have become a high-engaging wildly successful social media tool over the past few years. Users love it, and Instagram and Facebook have invested a ton into it— more stickers, music, and the expansion of Stories to Facebook.

So every business knows that they need Instagram Stories for marketing. But with many brands posting over three times a day on Stories alone, that very idea becomes incredibly overwhelming.

You need to come up with a lot of ideas, and you need to create a lot of visual content to meet that number.

Planning ahead is the best thing you can do to stay on top of this, while using templates to speed up the creation process.

So, are you looking for high-performing and easy-to-execute Instagram Story ideas? Let’s take a look at seven of our favorites and some free Instagram Story templates that can get you started. [continue reading…]

Working from home used to be considered a luxury, reserved largely for lucky workers in select positions or freelancers.

After COVID-19, however, that’s no longer the case. 76% of workers say they now have a preference for working from home, and two years into the pandemic, 59% of workers who say they can work from home are doing so.

Whether you’re a freelancer, business owner, or a conventional employee, working from home in many positions is becoming the standard instead of the exception.

Speaking from experience, working from home is an exceptional perk. I’ve been doing it since I started freelancing in 2014, and I wouldn’t change it for the world.

I have flexibility in my day for doctor’s appointments, lunch with my husband, or going to the gym.

There’s no commute time, and I can spend the day working in loungewear with my dogs around me. And as someone with a chronic illness, I’m typically able to keep working even when I don’t feel well; that wouldn’t be the case with an in-office job.

There are, however, hardships to working from home. For many, it’s been a sometimes bumpy transition, with challenges like poor internet access or home equipment, difficulty collaborating with a team, and even kids barging in on important Zoom calls.

So how can remote work be effective, productive, and enjoyable? In this post, we’re going to look at nine work-from-home tips that we all need in 2022, backed by science and tested by your friendly neighborhood freelancer! [continue reading…]

Whether you’re making graphics for your social media, blog or website, finding unique elements to use in your graphics can sometimes be a chore. That’s where cool unique shapes come in. A nicely placed vector can transform a graphic into something magical. Vectors are fully scalable, high-quality shapes that can be used in basically any style of design. Adding some cool shapes in a fresh color palette can be the lynchpin to take your design to the next level.

In this post, we’ll be sharing some of our favorite cool shapes we’ve been enjoying lately. Whether you’re running the socials for your work account or just your personal account, you’ll definitely want to incorporate these unique (sometimes weird) shapes into your content. Let’s jump in together! [continue reading…]

When the floors need to be cleaned, I don’t ask my husband to “mop” the house; I ask him to “Swiffer” the house.

We don’t actually even use a Swiffer; we have a similar product from OXO with refillable cleaning jugs and washable cleaning pads.

That’s the power of branding.

Branding is an essential part of building and establishing any kind of business, and knowing how to create a strong brand can be what sets you apart from the rest of your competitors.

In this post, we’re going to go over the basics of branding, as well as take a look at some branding inspiration that can help you get started with creating a stand-out brand of your own! [continue reading…]