Social media marketing is a huge potential asset to businesses, nonprofits, and organizations of all kinds. You can reach new users, build up loyal and engaged followings, and continually connect and interact with your target audience without technically needing to pay a dime. It’s free, there’s not really a learning curve involved, and it’s easy to get started whenever you’re ready.
As someone who has worked as a social media practitioner for years, it always legitimately makes me sad when I see that most brands struggle to get the results they should be getting because they’re not leveraging the platforms correctly. This happens much more often than you’d think, even from brands that have really loyal audiences who would love to see strong social profiles to interact with.
While there are a few brands who really step outside the box and find unique ways to derail their social media marketing (like insulting customers or failing to reliably proofread), most are making the same common, seemingly-innocent mistakes over and over again. And though a small mistake like failing to optimize your content isn’t nearly as inflammatory as a brand posting something overtly political or insensitive, it can actually impact you long-term almost as much.
So what are these pitfalls to avoid? In this post, we’re going to take a look at the 7 devastating-but-common social media mistakes that we see happening over and over again, and how you can avoid them.
With the surge of individuals working from home and the increase in demand for virtual communication, Zoom video has really emerged as the go-to video conferencing application.
Whether you’re a business running remotely, a student, a teacher running an online class, or an individual reaching out to friends or family. Zoom video is probably your best bet for reliable video calling.
A cool feature that the application offers is the ability to add a Zoom virtual background image to your video. It can get repetitive to showcase the same backdrop in your house so adding a virtual background can really spice things up.
Being able to add a Zoom virtual background gives you the freedom to be creative with it. You can easily customize your video background image to include a scenic photo or even add text to brand yourself better to clients.
We’ve included everything you need to know about Zoom virtual backgrounds in this article and even provide some examples for you to reference!
One of today’s most valuable and important social networks is the robust, career-oriented platform LinkedIn. It’s an excellent networking tool, essential for B2B businesses, and invaluable to personal brands looking to establish expertise and credibility. Many brands and professionals are using LinkedIn to grow their businesses, broaden their client base, and establish themselves as thought leaders in their respective spaces.
In order to fully optimize LinkedIn to its highest potential, it’s essential that we make use of all the tools at our disposal. One of the most powerful tools on LinkedIn is its publishing platform, where site members can write and publish original articles.
Publishing articles on LinkedIn is one way that many career professionals, business owners, and brands are choosing to showcase their expertise and build their online platform. Like most social networks, though, elements of your visuals must be attention-grabbing enough to make readers want to click.
Images can help us capture the attention we need for our articles. But those images must be optimized properly for the platform we’re using in order to attract the right sort of attention. Failing to use the correct image sizes can hinder the right people from seeing our work. [continue reading…]
Whether you want to buy a pearl necklace, find the perfect grill for your patio, or are in the market for some new dishware, there’s one thing that will be a crucial part of the buying process: Looking at images of the product themselves.
For some products (like the pearl necklace), aesthetics will be the primary factor in whether or not a customer buys, followed second by price, quality, and things like return or warranty policies. Even in those where the product’s visual theoretically doesn’t matter nearly as much as function (like that grill!), we’re still visual creatures who naturally care about how something looks. All else being equal, if you simply like the look of one grill over another, you’d likely choose that one.
eCommerce images are so important, both for capturing user attention and actually driving sales. You want to have images that stand out on your site and in options like Google Shopping or Facebook Ad campaigns, appealing to users at every point of the process.
In this post, we’re going to dive deep into how to create stellar eCommerce images that sell so you can optimize your online presence and marketing campaigns. [continue reading…]
There’s a lot that goes into a single Facebook Ad. You need to have a strong strategy, an understanding of who your audience is and what targeting options to use, and know what objectives and goals you want to optimize your campaigns for. There’s so much that goes into the strategy upfront that sometimes people forget about one of the parts that matters most: the creative.
We want to help with that. The visuals that you choose for your ad (whether they’re videos or images) make an enormous impact on the success of your campaigns. The copy does matter a great deal, too, persuading users to click and convert, but it’s the image that first grabs user attention and convinces them to even read the copy.
In this post, we’re going to look at some strong Facebook Ad examples and best design practices for images, helping you to create stronger, higher-performing ad campaigns. [continue reading…]
When starting a YouTube channel, there are so many different elements you need to consider in order to gain success on the platform. From YouTube channel art, video descriptions, and video titles – there’s no shortage of things to perfect.
One of the most important aspects of a YouTube channel is the video thumbnail. You need to make sure that your thumbnail is visually appealing and will attract viewers from first glance. A YouTube thumbnail will make or break your video content – it can be the deciding factor for your page!
With more than 1.8 billion users a month, YouTube is a great way to market your brand or simply connect with others. As you upload videos and wait for your channel to take off, though, it’s important that you set things up to turn one-time visitors into subscribers. The key is to convince viewers to hit that “Subscribe” button.
One of the best ways to turn curious onlookers into fans is through branding your YouTube Channel. When customers go to the main page for your channel, what do they see? If it’s the gray banner that comes standard on every channel, you’re missing a very valuable opportunity. By taking a look at some YouTubers who are doing branding well, you can get some YouTube banner ideas of your own. Here are some of our favorites.[continue reading…]
Facebook is constantly making changes to improve its users’ experience. New features are regularly added to the platform, and it’s not uncommon for the company to update its style often, too. Facebook’s algorithms are also updated regularly in a continuous attempt to better serve the people and businesses who use the platform.
Sometimes, though, when new features roll out, they get missed by most Page owners, or they’re relatively undervalued.
One incredible Facebook feature that too many businesses aren’t taking advantage of–and that all Pages need to know about–is the “Our Story” section of the business page. So why should you be utilizing it? [continue reading…]
Graphic designs trends are always changing and it’s important to stay on top of these progressions if you’re looking to improve your designs. That’s why this year, I’ve prepared a list of graphic design trends that you should look out for in 2020.
Whether you’re a dedicated graphic designer or not – we should all understand the fundamentals of design. Having strong visuals in your content marketing strategy are essential and incorporating new design trends to your canvas will help take your visuals to thee next level!
It’s hard for me to think of a social media platform that holds more of a community than Twitch. The ability for viewers to interact with a streamer one-on-one and to other viewers in real-time is very fascinating.
One of the most interesting aspects of Twitch streams are the Twitch emotes. The ability for users to be able to create Twitch emotes and to share emoticons in chat as a form of communication is mind-blowing. It almost seems as if the Twitch community has created a new universal language between each other with graphics.
Twitch emotes are always changing based on new trends, memes, and cultural events. Since followers are allowed to create their own emoticons, we get questions all the time about free Twitch emote makers and the best Twitch emote sizes.