Facebook groups are an essential part of social media marketing for an increasing number of businesses – especially those who are creating value-based groups for their clients. These groups are incredibly useful in terms of establishing an online community! The Facebook groups are great for finding new ways to build relationships with your clients and to give them one-on-one support by offering new and exclusive information just for them. With Facebook group features being update frequently, those groups are becoming even more useful for both businesses and the group’s members.
There’s a lot that goes into creating a great Facebook group, and most businesses end up so focused on the content and engagement that they forget about some of the smaller details that can make a big impact. One of those not-so-small details is your cover photo, which is so much more than “just a picture to fill the space.”
In this post, we’re going to look at how to create an incredible Facebook group cover image, including the perfect Facebook group cover photo size and the best practices you need to make your group stand out. [continue reading…]
Having a professional Twitch channel page is essential for the success of your live stream. The main components of a strong channel page include creating an amazing Twitch offline banner, along with a memorable cover photo. The Twitch offline video player banner needs to be properly designed so that it gives followers the necessary information to return and watch your stream.
A few things can be done to ensure that you have the best possible offline banner for your page. I’ve summarized everything you need to know in the article below and outlined some of my best tips and tricks when it comes to creating the perfect Twitch offline banner!
Facebook Ads have enormous potential for businesses of all sizes. Not to only drive sales, but to also introduce customers to your brand and create actual demand. Even if you have a restricted budget, there’s a possibility to get great results at a relatively low cost for whatever ad spend you have available. Facebook Ads includes Instagram Ads (if you choose to enable those placements), and strong campaigns can yield consistently high engagement and at lower costs than alternative platforms like Google Ads, which typically have higher cost per click (CPC) rates.
When it comes to strong campaigns, there are a few elements you need to consider. You’ll want to ensure that the targeting is on point for the goal you want to accomplish, and that the copywriting takes both factors into consideration. But that’s not all that matters: the visual component of the ad carries a lot of weight, too.
Here at Snappa, we excel in the visual component department, and we want to help you ensure that every ad campaign you create will maximize your conversions and ROI. In this post, we’re going to look specifically at the ideal Facebook Ad size for each type of ad you can create so that they’re optimized for the audience seeing it.
Ready to get started? Let’s go. [continue reading…]
Etsy is a popular site that entrepreneurs, crafters, artists, and artisans use to sell products that can range from everything including bath bombs to hand-carved chopsticks to diamond jewelry. Anyone with the talent to create valuable goods can get on Etsy and start selling their products directly to consumers, a little like an Amazon for hand-crafted goods.
While the goods themselves are an important part of your success on the platform, they aren’t the only factor that you need to consider. Most of the top-selling stores on Etsy have strong branding and marketing, helping their customers to remember them while establishing both credibility and momentum. Your Etsy banner is an important part of this.
In this post, we’re going to look at the best practices for how to tackle this important part of your store branding, including the perfect Etsy banner size and design techniques to help you stand out! [continue reading…]
To continue to thrive in the business and marketing world, we all know that it’s essential to prioritize continual learning. Stagnation is not an option if you want to even maintain success, let alone build on it. There are some truly exceptional resources out available that make this task easier, especially when it comes to business and marketing podcasts.
Regardless of what you specialize in, there are a number of business and marketing podcasts that everyone can learn from. These are the 31 business & marketing podcasts you need to listen to in 2019. [continue reading…]
Between social media and content marketing and ad campaigns and brand reputation management, marketing can feel chaotic. Sometimes, though, all we need to see is a quick quote that cuts right to the point of what we’re trying to accomplish in fifteen words or less.
Need a little inspiration, or a little clarity? That’s what these powerful marketing quotes are for.
Whether you’re a marketing agency or a small business (or freelancer!) grabbing your marketing by the reigns, these 105 incredible marketing quotes will transform your business and how you think about advertising, social media, content creation, and so much more. [continue reading…]
YouTube Channel Art Dimensions
Optimize your YouTube channel art with these dimensions: 2560 pixels wide by 1440 pixels tall. Keep in mind that channel art looks different on desktop, mobile, and TV displays.
Video is hot right now, and since it’s going to stay that way for the foreseeable future, YouTube is a fantastic platform that more businesses should be using.
While most businesses have optimized their Facebook Pages and Instagram profiles, a lot of small businesses neglect their YouTube accounts if they even actually have them. Fortunately, making your YouTube channel look incredible isn’t too difficult. The first step towards making your channel look great (and legitimate) is with high quality YouTube channel art.
In this post, we’re going to discuss everything that has to do with these banners, including best YouTube channel art sizes, examples, and practices. [continue reading…]
Graphic design has always been a skill that I look to improve every year and it doesn’t help that designs trends are always changing. That’s why this year, I’ve prepared a list of graphic design trends to look out for in 2019. This way we can enter the new year with some well-designed graphics prepared and a much needed head start.
Whether you’re a dedicated graphic designer or not (like myself) – we should all understand the fundamentals of design. Having strong visuals in your content marketing strategy is essential and incorporating new design trends to your canvas will take your visuals from good to great!
Here are 5 graphic design trends you need to know for 2019! [continue reading…]
YouTube Thumbnail Dimensions
Optimize your YouTube thumbnails with these dimensions: 1280 pixels wide by 720 pixels tall, with a minimum width of 640 pixels. A ratio of 16:9 is ideal as it’s used most often in YouTube players and previews.
If you want to get more views on your YouTube videos, there’s one tactic you can use to get them instantly: use better thumbnail images.
Thumbnail images are just as important as the video’s title if you actually want to get clicks. The images themselves are what can jump out at users and help you stand out in a long line of search results. Since these image thumbnails also show up on Google’s search engines, they’re essential to maximize your impressions.
In this post, we’re going to discuss everything you need to know about YouTube thumbnails, including the ideal size, how to create them, and the only best practices list you’ll ever need. [continue reading…]
Twitter Header Dimensions
Optimize your Twitter header photo with these dimensions: 1500 pixels wide by 500 pixels tall. You’ll also need to account for your profile picture and the invisible area.
If you’ve ever struggled with Twitter header dimensions you’re not alone…
Even though Twitter has provided guidelines for their header photo size, it’s still ridiculously difficult to get the sizing just right. That’s because Twitter does this funny thing where they chop off part of your cover photo even if you follow the recommended guidelines.
In addition, you also need to worry about how your header photo scales across different screen resolutions.
The good news is we’ve solved this problem and I’m here to help you do the same.
In this article, we’ll cover in detail what Twitter header size you should be using along with some guidelines to ensure that it displays properly. [continue reading…]