Businesses and brands are fully aware of how valuable content marketing is to their brand, and blogging gets most of the attention. While blogging is and should be an essential part of your content marketing strategy, it shouldn’t make up the entire strategy.
There’s a ton of other types of content that often gets overlooked, often to the detriment of the brands neglecting them. We’re going to look at 9 types of content that aren’t blog posts and why they matter to your brand so you can start utilizing them today!
Webinars are an incredible form of marketing, whether you offer them for free or you charge for them (both are valid strategies). By hosting a webinar, you can go over valuable information about your product, brand, or industry with live screen shares. As long as you record your webinar, you have an additional video that you can reuse as part of your content marketing strategy.
Since users can ask you questions as you progress through the presentation, webinars become interactive. Since the future of marketing is moving towards increasingly interactive and personalized content, including webinars in your content marketing can help set you apart from competitors. And the more your interactions with a customer feel personalized, the more loyal they’ll be to your brand.
If you’ve never utilized LinkedIn’s SlideShare, you should take a look. Valuable for both B2B and B2C brands, these slide shares are all uploaded and shared in one designated area, allowing you to connect with a relevant audience. This is another valuable platform that is often overlooked, meaning that the competition is low but potential gain is high.
Thanks to a ton of great WordPress tools, it’s easy to embed these slide shares onto your blog posts, giving you a new form of content on your website, too.
Infographics are ideal for the highly visual society we live in. Visual content is a necessity on social media and in content marketing, and infographics have big potential to go viral. They can give you a lot of detailed information in one visually dynamic image faster than almost any blog post out there.
Great infographics can be extremely simple or really complex, but should always look clean and be well-organized. It’s always a good idea to put subtle branding somewhere on the infographic so you’ll get the benefits when it goes viral, even if it’s just a logo.
4. Social Media Posts
It’s easy to sign up on any and every social media platform in just a few minutes and create a (hopefully great) profile. It’s a lot harder, however, to actually get social traction. It can be difficult even for big name brands with massive audiences to build social followings and ramp up engagement, so it’s easy for SMBs to sometimes get discouraged.
Social media posts matter to your business. Facebook Pages are practically mandatory, and Instagram is highly recommended, too. If you’re able to also maintain Twitter, Snapchat, and/or Pinterest on top of that, I strongly suggest it.
Social posts are an immediate way to connect with your audience base and keep them updated about what’s going on with your business—and to keep you at the forefront of their mind. With increasing numbers of users using Facebook as a search engine (sometimes even in place of Google), having strong social posts can turn new visitors into new clients.
5. Youtube Videos
We discussed above that visual content is important, and videos are currently reigning supreme. While native videos within a social platform are important, using Youtube to create a library of video content is a smart move.
Videos can connect with users in a way that other mediums don’t. They’re dynamic by nature, with sight, sound, and a story; there’s a beginning, middle, and end. Whether you’re entertaining, inspiring, or educating, videos can make a powerful impact.
As a huge added bonus, you can embed YouTube videos into your blog posts, and link to blog posts in your YouTube video descriptions. This can send traffic back and forth between your YouTube channel and your site, and it gives you a nice SEO boost, too.
When creating your videos, always make sure to create custom thumbnails for each video.
Podcasts can reach an additional audience that you might not have connected with otherwise. Some consumers, after all, are not into reading. Podcasts can be listened to even when we’re on the go or have our hands full with something else, and are continuing to rise in popularity. This is another type of content that can be placed onto your site for a more overall dynamic content experience. You can also encourage subscriptions via a newsletter, iTunes, SoundCloud, and more.
If you aren’t sure where to get started, you can turn current or past blog posts that performed well into podcasts like Social Media Examiner. You can also host interviews or discussions with other industry experts, or try to answer questions that your customers are asking. A little research into what your audience is looking for can give you great insight into what type of podcast you want to create and what will do well.
eBooks sound intimidating to some brands, but they’re an exceptionally valuable type of content that are worth the extra hassle. Even really, really short eBooks can be sold on your site, offered as a lead magnet to get more email sign-ups, or used as a free giveaway to clients who sign up for specific programs or services.
eBooks that offer value- especially those that offer to solve a customer’s problem- can be quickly win over leads that you might not have landed otherwise.
8. Quora Answers
Quora is a Q&A site that relies on its community of users to ask and then answer each other’s questions. Using Quora can be a great marketing strategy, and creating high quality answers to other users’ questions is a great way to take your content marketing to a new platform.
Quora is a great place to showcase your expertise, do some market research, and even potentially connect with new client. Just make sure that you don’t go too heavy on the self-promotion; as long as you’re providing high value, high quality answers, you’re doing everything you need to.
9. Email Courses
Email courses are series of email autoresponders. The series are more effective than just a single email. They build trust and rapport as the customer becomes more familiar with you. It also gently informs them and reminds them that you’re waiting for them whenever they’re ready.
Email courses are delivered right to your customer’s inbox. They can be triggered by certain actions a user makes on your site. This means that your customers will be getting the emails right when they’re most receptive to them. Email marketing is already an exceptionally powerful form of marketing; autoresponder series via email courses should be a part of every brand’s marketing plan.
To learn more about how to create an amazing email course, check out this incredible blog post.
Blogging is still an essential part of content marketing, and it will be for quite some time. Incorporating diverse types of content into your overall marketing strategies, however, only bolster your results further.
What do you think? What types of content are integral to your marketing strategy? Do you use any of these 9 types of content that aren’t blog posts? Let us know in the comments below!