When you think about social media marketing, you might be focused on post creation, social branding, and finding ways to scale your content across multiple platforms. You think about groups and hashtags and images and video playlists. When you’re caught up in all the continual, ongoing details meant to keep your audience engaged, it’s easy to overlook one crucial part of social media marketing: How to write a strong social media bio.
All social media bio sections are important, but few are as important as they are on Facebook, where you’ve got plenty of room to share valuable information and really make it count.
Since your Facebook bio can absolutely influence your success on social media, let’s take some time to go over how to write the perfect Facebook bio for your Page. We’ll take you step by step through the process so that you can have an engaging, informative, heavily-branded, and SEO-friendly Facebook profile for your business.
Why Your Facebook Bio is Important
Your Facebook profile bio is the information that you share in the “Intro” section of your Facebook Page. It’s going to convey key information about your business and brand that users need to know. This also includes a short description, the industry of your business, your contact details, and your website URL.
Your Facebook profile bio is important for multiple reasons. The primary reason is that its prime real estate for you to share key information about your business’s hours, location, mission, unique selling proposition (USP), and even price range. Since Facebook could easily be the first touchpoint for your target audience, this is essential; you want to get it right. This is your chance to introduce them to your business in a heavily-branded way, making a big impression
Your Facebook bio also gives you a chance to optimize your Page to rank well in Facebook’s organic search engine. Your bio will show up in search results under your brand name, and it can impact what results you show up in. Just as you’d optimize your site with keywords, you want to do the same for Facebook.
How to Write the Perfect Facebook Bio in 5 Easy Steps
Ready to write a strong, engaging, and high-performing Facebook bio that will serve your business well? All it takes is five easy steps.
1. Set Up Your Intro Section With Core Information
Start with the basics. Your followers need to know what your business does, what industry it’s in, the URL for your website, and how to get in touch with you. It’s easiest to start simple and build your profile from there.
Go to the “Intro” section on your Facebook Page, and fill in every relevant field that you can. This includes the following:
- Bio/description
- Business category
- Contact info
- Address
- Operating hours
- Website
- Social links
Your “bio” section is particularly important. You only have 255 characters, so you want to make them count. Take time to talk about exactly what your brand offers and what makes you different. Snappa isn’t just a photo editor, for example; it’s an intuitive drag-and-drop design tool with thousands of free stock images and ready-made templates that can help even newbies create stunning graphics to help their brand grow.
2. Highlight Your USP In Your Bio
Your unique selling proposition (USP) is what makes your brand different and valuable to your target audience. It is, essentially, why they should choose to use your service or purchase from you instead of a competitor.
It’s essential to highlight the value that your business offers in your Facebook bio.
If you want to include additional information about your business’s USP that doesn’t fit in the “bio” section of your Facebook Page, you can click on the “About” tab and edit the “Details about you” section. There is no character limit here, allowing you to explain in-depth what your business and brand has to offer.
Under the Canopy’s Facebook Page is a great example of how to utilize these features. Their “bio” and “About” sections drive their core, branded point home: stylish and innovative products that are good for the environment, and better for you. This is the kind of impact you want to make; you want users to know exactly who you are.
3. Optimize for SEO
Take a look at your Facebook bio, and look for opportunities for SEO. Users are absolutely using Facebook as a search engine to discover new businesses, so you want to make sure that your profile is optimized for that.
Think about what users will search for when they’re looking for businesses like yours.
If I’m a gelato shop, for example, I can expect for people to be searching for any of the following terms when they’re looking for a business like mine:
- Gelato
- Gelataria
- Gelato shop
- Ice cream shop
- Authentic gelato
- [Location] dessert (IE: Dallas dessert)
Work these into your Story, your bio, and about section whenever possible. You don’t want to go overboard on the keywords, but having at least one keyword in each section is a good call.
4. Add a Brand Story
This is a tip that is very effective for building brand loyalty. Tell followers about your story.
Since it has no character limit, the “Details about you” section gives you a lot more room to tell your brand’s story and sell your USP. Sharing your brand story helps followers and new customers understand your values and what sets you apart. It builds consumer trust and can make your brand more relatable and memorable.
Your story should still be relatively simple, but remember to include enough engaging and valuable information that can help you connect with your target audience.
5. Proofread
This is a straightforward step, but it’s important so we’re throwing it in here!
After you’ve gone through and created your Facebook bio, give it a few minutes. Walk away, grab a drink, take the dogs around the block. Then come back with fresh eyes and proofread it.
Make sure that everything is spelled correctly and uses proper grammar. Typos happen to the best of us. You also want to make sure that everything reads as cleanly as possible. You want your bio to be easily skimmable, so cut anything that doesn’t add to the immediate impact of what you’re doing.
When in doubt, ask a friend or colleague to look it over. A second set of eyes is always good, especially for something that can influence customers’ perceptions of you.
Final Thoughts
Your bio is your chance to set your business apart, sell your brand, and go all-in on convincing users that they have to do business with you. You don’t want to waste that opportunity, so take some time to do it right and create a high-converting Facebook bio that really sells your USP and sets you apart.
And while you’re at it, make sure that the rest of your profile looks great, too. Learn more about creating killer profile pictures and Facebook cover photos.
