When you think about social media marketing, you might be focused on post creation, social branding, and trying to find ways to scale your content across multiple platforms. You think about groups and hashtags and images and video playlists. When you’re caught up in all the continual, ongoing details meant to keep your audience engaged, it’s easy to overlook one crucial part of social media marketing: How to write a strong social media bio.
All social media bio sections are important, but few are as important as they are on Facebook, where you’ve got plenty of room to share valuable information and really make it count.
Since your Facebook bio can absolutely influence your success on social media, let’s take some time to go over how to write the perfect Facebook bio for your Page. We’ll take you step by step through the process so that you can have an engaging, informative, heavily-branded, and SEO-friendly Facebook profile for your business.
Why Your Facebook Bio is So Important
Your Facebook profile bio is the information that you share in the static parts of your Facebook Page. It’s going to convey key business information that users need to know. This is always going to include your “About” section (shown in the first image) but should also include the “Our Story” section (pictured in the second image), too. We’ll talk about this more later on.
Your Facebook profile bio is so important for multiple reasons. The primary reason is that its prime real estate for you to share key information about your business’s hours, location, mission, unique selling proposition (USP), and even price range. Since Facebook could easily be the first touchpoint for your target audience, this is essential; you want to get it right. This is your chance to introduce them to your business in a heavily-branded way, making a big impression
Your Facebook bio also gives you a chance to optimize your Page itself to rank well in Facebook’s organic search engine. Your “About” will show up in search results under your brand name, and it can impact what results you show up in. Just as you’d optimize your site with keywords, you want to do the same for Facebook.
How to Write the Perfect Facebook Bio in 5 Easy Steps
Ready to write a strong, engaging, and high-performing Facebook bio that will serve your business well? All it takes is five easy steps.
1. Set Up Your About Section With Core Information
Start with the basics. Your followers need to know your working hours, your location, your phone number, and the basics of what you do. It’s easiest to start simple and build your profile from here.
Go to your “About” section on your Page, and fill in every relevant field that you can. This includes the following:
- Contact information
- User name
- Business category
- Business start date
- About section
You can edit every field that you see here. Remember to include as much relevant information as necessary, but only what is actually useful to your audience. I take phone calls from clients, for example, but only scheduled appointments, and I don’t want everyone having my phone number. For that reason, even though I do have a business phone number, I wouldn’t list it here.
Your “about” section is particularly important. You only have 255 characters, so you want to make them count. Take time to talk about exactly what your brand offers and what makes you different. Snappa isn’t just a photo editor, for example; it’s an intuitive drag-and-drop design tool with thousands of free stock images and ready-made templates that can help even newbies create stunning graphics to help their brand grow.
2. Highlight Your USP In Your Mission, About, & Description
Your unique selling proposition (USP) is what makes your brand different and valuable to your target audience. It is, essentially, why they should choose to purchase from you instead of a competitor.
It’s essential to highlight it in your brand mission, “About,” and “Description.”
You’ll notice in the example below that these are three different fields in your bio. Your “About” works best as a tagline that quicky defines what you offer in a branded way. Your mission is a simple one-sentence definition of what you want to accomplish with your brand. And your description is where you can take a few more sentences to explain exactly what you offer in more detail, making a bit of a sales pitch.
Under the Canopy is a great example of how to use these features. They have:
- Mission: We create organic products that are better for the earth, your home, and you.
- About: Better for the Earth, your home, and you.
- Description: Under the Canopy strives to revolutionize the home textile industry by creating stylish and innovative products that are good for the environment, and better for you.
They all have slightly different information, but really work together to drive their core, branded point home: Great, stylish products that are good for the environment and safe for your family. This is the kind of impact you want to make; you want users to know exactly who you are.
3. Optimize for SEO
Take a look at your Facebook bio, and look for opportunities for SEO. Users are absolutely using Facebook as a search engine to discover new businesses, so you want to make sure that your profile is optimized for that.
Think about what users will search for when they’re looking for businesses like yours.
If I’m a gelato shop, for example, I can expect for people to be searching for any of the following terms when they’re looking for a business like mine:
- Gelato shop
- Ice cream shop
- Authentic gelato
- [Location] dessert (IE: Dallas dessert)
Work these into your Story, your description, and about section whenever possible. You don’t want to go overboard on the keywords, but having at least one keyword in each place you can customize text is a good call.
4. Add a Brand Story
This is a feature that’s often overlooked, but it’s essential.
Here’s why. When you look at this profile, they do have a decent “About section” with an interesting story.
But can you see any USP from the actual profile view? No. You see a website address, a phone number, and a price range. That’s it.
An “Our Story” section changes that, and it gives you a lot more room to tell your brand’s story and sell your USP. All of these are major pros, and there are no cons. As you can see here, when you add an “Our Story” to your Facebook bio, it gives you a chance to share another photo and offer a story-heavy branding opportunity.
Your story should still be relatively simple, but remember that storytelling can go a long way in making your brand stand out and establishing quick rapport with potential customers. Take full advantage of this. You can learn more in our post about Facebook’s “Our Story”.
This is a simple step, but it’s important so we’re throwing it in here!
After you’ve gone through and created your Facebook bio, give it a few minutes. Walk away, grab a drink, take the dogs around the block. Then come back with fresh eyes and proofread it.
Make sure that everything is spelled correctly and using proper grammar. Typos happen to the best of us. You also want to make sure that everything reads as cleanly as possible. You want your bio to be easily skimmable, so cut anything that doesn’t add to the immediate impact of what you’re doing.
When in doubt, ask a friend or colleague to look it over. A second set of eyes is always good, especially for something that can influence customers’ perceptions of you.
Your bio is your chance to set your business apart, sell your brand, and go all-in on convincing users that they have to do business with you. You don’t want to waste that opportunity, so take some time to do it right, creating a high-converting Facebook bio that really sells your USP and sets you apart.
What do you think? Have you used any of our tips to write a perfect Facebook bio? What do you think is the most important part of writing a strong profile bio? Share your thoughts, knowledge, and experience in the comments below!