There are only a few months left in 2017 and we’re moving closer to that time of year again. The season where we give up on 2017 and start to look at the year ahead of us see what we can do to make the new year… “our year.”
Graphic design has always been a skill that I look to improve annually and it doesn’t help that designs trends are always changing. That’s why this year, I’ve prepared a list of design trends to look out for in 2018. This way we can enter the new year with a much needed head start.
Whether you’re a dedicated graphic designer or not (like myself) – we should all understand the fundamentals of design. Having strong visuals in your content calendar is essential and incorporating basic design elements will take your visuals from good to hopefully better…
Here are 5 graphic design trends you need to know for the 2018 calendar year.
1. Loud, Popping, Bright Colors
Our social feeds and the internet in general are all filled with endless amounts of content. In fact, over 1.8 billion photos are uploaded to social media a day. It is tough to get your message across if your audience never gets the chance to look at it.
Using loud and bright colors will help your content stand out from the meme-filled social feeds. Keep in mind, this doesn’t mean you should go out and write your text with bolded red font using an orange background. Mix colors properly so that they combine to create an eye-catching image. Using tools such as Colorhunt is perfect for choosing color combos that stand out for your visuals.
Spotify is a great example of a major brand that has used bright colors to enhance their imagery. More specifically, they use a concept called duotone, which essentially uses two shades in one color to help the image stand out.
What you shouldn’t do is include muted colors. Muted colors are basically colors that incorporate black within them. These colors don’t pop out as much and will lead to darker images.
Bonus: Color transitions
We’ve seen this style emerge with the Instagram redesign and it’s quickly making it’s way around major brands. It is very possible for us to continue to see the use of color transitions within design. Using popping colors that transition may just be the secret formula to great visuals in 2018.
2. Authentic Pictures and Customized Graphics
Generic is the one thing you don’t want to be in 2018. The one size fits all approach is long gone and we’re moving into a world where companies know a baby is on the way sometimes before you do… I’m not kidding.
Stock photos are still very prominent. But It’s time to move away from the basic approach of just attaching a stock photo. If you’re going to use stock photos, incorporate the photo into a graphic with relevant text. The key is to personalize the graphic as much as possible.
Given how easy it is to take professional photos, you should be using authentic pictures to showcase your content. Your iPhone that you currently use to double tap on Megan’s Instagram selfie can actually produce better photos than you think. In addition, user generated content is as authentic as a piece of content can get. What’s more unique and effective than having your customer document their life with your product? Companies such as Daniel Wellington and Pura Vida have created multi-million dollar companies by using authentic images.
As for graphics, there are plenty of ways you can create a customized piece of content without spending countless hours learning Photoshop or Adobe Illustrator. Do some research and look through the analytics to figure out the type of content your readers are interested in. Once you’ve figured that out, you can create simple graphics with online graphic design tools like Snappa (shameless plug). Whether they are quotes, statistics, industry news, you should make sure that your graphics are relevant to your brand.
Bonus: Hand Drawn Images and Sketches
We’re starting to see a human side to design with the emergence of hand drawn design and sketches. Drake’s album “If You’re Reading This It’s Too Late,” was an interesting design approach and ever since then we’ve seen quite a few major companies using this hand drawn typography on apparel designs and website designs.
3. Unique Layouts
2018 is all about having designs that stand out and the design layout is no different. Having symmetry on the design canvas has always been a standard in the trade, but companies have started to experiment away from this. Designers are starting to create asymmetric designs that use neutral space in a creative way.
Since symmetry has been so standard in design, it’s become generic to the eye and asymmetric designs do a great job of capturing attention because it’s so different from what we normally see.
Another prominent layout design that we have seen and will continue to see in 2018 is splitting content. What this means is that a design is split into sections where information is dispersed across each part. A common split content layout is having have the page as an image, while half the page is text.
4. Design Elements and Overall Style
The use of patterns, lines, and circles have been prominent for a few years now and that won’t be changing anytime soon. You should continue to see patterns incorporated into designs, along with geometric shapes.
A design element which has been around for quite sometime now and won’t phase away anytime soon. The use of shapes to create designs will continue to be a major factor in 2018. The geometric designs that will pop out the most will be ones that are combined with other popular design elements and something that is unique.
Low Poly Design
A low poly design will give your piece of work a more 3D feel. Poly design has dominated the design environment over the past year and this trend does not feel like it will end anytime soon. The low poly designs are being combined with bright colors, hand drawn shapes, and duotones, to really stand out while giving a much more modern look to graphics.
Use of Typography
An element of design that has always been important to graphic design is typography. Choosing the right font, font size, font bold, and font spacing is key. In the new year, expect to see BIGGER and BOLDER fonts.
I keep talking and emphasizing the importance of having your designs stand out in 2018 and unfortunately it applies here as well. Keep the font style simple and readable, but make sure it’s big enough for the reader to wonder whether or not you’re screaming at them.
Other Emerging Design Elements
Cropped Elements – A minimalist approach where texts are cropped so that parts of the letters are missing, but the text can still be read.
Semi flat design – Soft shadow on flat design which makes it look like the design is floating.
5. Moving Visuals
When we talk about moving visuals, we’re getting into a more advanced side of graphic and web design. Although these may not apply to you, I wanted to outline some of the trends that are taking place in this technical and cool part of design.
Moving images such as gifs are taking the internet by storm and we are beginning to see more and more GIFs across our news feeds and emails. A GIF is essentially made up of several images that are pieced together to create a short looping visual. Very similar to Vine, but with images instead of video.
An image that has components that move are called a cinemagraph and are seen quite often on platforms such as Instagram and sometimes by brands. This is a unique approach to design and combines video and authentic imagery into one piece.
Graphic design is not an easy task and if you haven’t designed before, it won’t be easy for you to incorporate all of the elements mentioned above. Start with the basics and begin to implement authentic visuals first, if you haven’t already done so. From there you can begin to experiment with shapes, font combinations, and combining the elements we mentioned above into a single graphic. Remember because I may not have mentioned this before but, make your visuals STAND OUT!
There’s no single solution to graphic design, the best way to achieve a design that works is by testing and by using a variety of different design elements and trends together. Be different in your designs, but do so with the design fundamentals in mind.