The Perfect Instagram Story Dimensions & Best Practices

Instagram story dimensions

Instagram continues to revolutionize the social media realm with its photo and video sharing capabilities. The implementation of the Instagram story is one of the platform’s biggest hits and still remains very relevant with all of the new features being released.

With Instagram stories, you can update your followers on what you’re doing at any given moment. You can post Instagram stories in the form of a short video or a vertical photo, which disappears in 24 hours. You can keep track of who views your Instagram stories and you can even add your story as an IG story highlight to the front of your Instagram profile.

We’re starting to see more and more brands using Instagram stories and we’re here to show you the best Instagram story size, so that your videos and images appear properly on the app.

Here are some of the best practices, along with the perfect Instagram story dimensions to help you create professional and compelling Instagram stories.

Bonus: Create Instagram stories in less than 60 seconds with our free instagram story templates!

What Are the Instagram Story Dimensions?

The Instagram story dimensions are 1080px by 1920px, which is an aspect ratio of 9:16. What this means is that your IG story video or photo will have to be 1080 pixels wide by 1920 pixels in height.

instagram story dimensions size in pixels

The supported image file formats are PNG. and JPG. and your Instagram story image needs to be under 30MB in size.

The Instagram story dimensions for video are the same at 1080 by 1920 pixels and your IG story video file size needs to be under 4GB in size. The only two accepted Instagram video file formats are MP4. (which is highly recommended) and MOV. video files.

Instagram is very strict about the size of your Instagram stories. If you upload a photo or video to your Instagram story that doesn’t fit the required dimensions, Instagram will crop and sometimes zoom into your photo / video. This will cause for a loss in quality and sometimes important visuals being cropped off.

How Can I Create an Instagram Story?

If you’re looking to add a simple photo or video to your story, all you have to do is film a vertical video or take vertical photo with your camera or smartphone.

Yes… that’s right… the opposite of how videos are typically filmed. Vertical video will allow for you to take advantage of more Instagram screen real estate on your stories.

If you’re looking to create Instagram stories with compelling text and professional visuals, there are a few more steps you should consider.

You can use an application like Snappa to create Instagram stories for yourself or for your business. Choose from a variety of well-designed Instagram story templates, which you can use to customize to your social needs.

Here is a video that demonstrates how you can create an Instagram story design within less than 5 minutes.

Additionally you can take a video that you’ve taken off of your camera that was shot vertical and crop it using programs such as iMovie, Adobe Premiere Pro, or Final Cut. Any of these video editing programs will allow you to crop your video to 1080 x 1920 which would fit the proper Instagram story video dimensions.

Instagram Story Tips & Ideas

Instagram stories are great because of how versatile they are. You can use IG stories to to sell a product, promote your brand (personal or corporate), or even use it as a medium to keep your followers up-to-date.

Here are a few cool things you can add to your Instagram Stories to increase engagement and to interact with your followers.

Call-to-Actions by Adding a Link

Many users ask “how can you add a link to an Instagram story?” You can include a link to your Instagram story if you’re a business profile with over 10 thousand followers. With this ability you can prompt your followers to swipe-up and visit a specific web page. This is essential if you have a blog post or product to promote.

If you’re not a business, you can still promote your new posts. You will have to tell users to visit your profile and to click the link in bio for more information. The link in your Instagram bio should direct them to the relevant page.

how to add link to instagram story

Sneak Peeks and Behind-the-Scenes

How about a behind-the-scenes look? You can use Instagram stories to give your followers a glimpse of what’s happening in your everyday life or within your business. Teasers are a good way to build excitement for future content and product releases.

Instagram Story Polls

Instagram has added a new feature which allows you to add a poll on your stories. You can ask any question you like and with a tap on the screen, you can see what your followers answer and it tells you exactly who answered what.

This is a game changer…

This is essentially free market research and if you ask the right questions, you can gain some great insight about your audience.

instagram story ideas

Displaying User Generated Content and Brand Features

If you’re trying to keep a certain look or style on your main Instagram feed, it probably isn’t the best idea to repost photos or videos from your customers or viewers. This is because you don’t have much control over how your customers produce these photos or Instagram videos, but testimonials are always a great source of content.

Instagram stories are great way to showcase the content that your users share about your product without ruining your Instagram feed. You might even make their day by reposting their footage!

Instagram story press

Additionally, if your brand picks up any press, it is a good idea to use your Instagram stories to display this. As you can see, Aritzia, found out that celebrity, Hailey Baldwin, was wearing one of their pieces. The company took this opportunity to screenshot the article and share it with their followers on their Instagram story.

Instagram Story Mistakes to Avoid

Before you start, let’s take a step back and look at some of the Instagram story mistakes you should avoid before sharing your first IG story.

Long and Redundant Stories

For Instagram stories, you are limited to 15 seconds per individual story. But… you can post however many stories you want. The key is to avoid the swipe away! The swipe away is a follower skipping through your entire story and you want to minimize this by keeping your stories short and concise.

Just like Snapchat, the last thing you want to do is watch a short film when you’re viewing a story. The stories are limited to 15 seconds for a reason, so consider that when posting your content.

Too Much Promotion

Just like any form of social media, avoid too much promotion of your business or brand. If you’ve ever watched Gary Vaynerchuk, you would know that he is all about the jab, jab, right hook. This generally means providing some type of value before hitting your followers with a promotion or call-to-action to do something for you.

Excessive Text

Remember… you’re limited to 15 seconds per Instagram story… Enough time to read a subheading or two, but not enough time to read a J.K. Rowling trilogy, so keep it short!

The last thing anyone wants to see is a wall of text on their social timelines, so once again be concise in your wording and make sure your content is attention grabbing and brings some sort of value and entertainment to the audience.

Irrelevant Instagram Story Hashtags

A neat feature with Instagram Stories is the ability for you to use hashtags that will help users across the platform discover your content. What you want to avoid is using too many hashtags since this would look very spammy on your story, but you also want to avoid using irrelevant hashtags.

Add a few story hashtags where it makes sense and make sure it creates some type of value for discovery. We’ve written a full guide on using Instagram hashtags and many of these principles apply to Instagram Stories as well.

Best Instagram Story Examples from Brands

Ok now enough of the tactics, it’s time to give you some inspiration to go out there and create some great Instagram stories. Here are a few brands that have done just that.

1. HubSpot

Along with their great Instagram profile picture, HubSpot is a great example of a brand using their Instagram stories as a way to create more engagement between Hubspot’s own brand and audience. For one, you have an interesting article being promoted, a call-to-action to direct user interaction, and an incentive for followers to engage.

If you’re looking for a way to build your Instagram engagement, check out this detailed guide on how you can gain more followers organically.

instagram story examples from hubspot

2. Puma Women

Influencer marketing seems to be all the rage right now in social media marketing. Puma Women uses influencers in their IG stories to wear their products and they do a great job incorporating the Instagram poll feature. Although they may not be getting a ton of valuable information from this poll, they are still engaging with their audience and they can see who exactly is engaging.

Instagram stories by puma woman

3. Mercedes Benz

A car show? How about a sneak peak? The Mercedes Benz team does a great job giving a behind the scenes look at their car show at the Los Angeles Convention Center. What better way to hype up a crowd of car enthusiasts with some high-quality footage of what they can expect to see. Seeing a car through a photo is one thing, but seeing a car in person is a totally different experience and Mercedes did a good job attracting visitors with these stories.

instagram story examples from mercedes

Additionally, the Mercedes Benz AMG team does a great job showing off their AMG class series to their followers. Here we see the use of influencer marketing with @michelletakeaim promoting the car brand’s She’s Mercedes campaign.

You get to see a slice-of-life approach with Michelle enjoying the car in Beverly Hills. Although these stories are a clear ad for the car brand, they have created compelling content and have clearly shown the ideal lifestyle of a targeted female consumer that would want to be in Michelle’s shoes.

mercedes instagram story example

Final Thoughts

Should you stop posting regularly on Instagram and just post Instagram stories? No.

The Instagram stories are an additional feature that can help you gain a more engaged following. It is a medium which you can use to add call-to-actions by adding links to your IG stories and direct your followers to a certain place. It can even be used to simply create more brand awareness.

Creating an Instagram story doesn’t take much, but creating an engaging story can take a bit more effort. Remember to not overwhelm your followers and to incorporate strong visuals and graphics to really help your brand stand out from all of the other brands.

Remember to use the proper Instagram story dimensions of 1080 x 1920 so that you can achieve the best quality IG stories. This will ensure that Instagram doesn’t crop and ruin your visuals. These dimensions work the same for Instagram story ads too!

Use Snappa’s free Instagram story maker to get started in less than 5 minutes!

Be creative, be unique, be personable, and you will have a great amount of success using Instagram stories!

Have any tips and tricks for creating Instagram stories? What are some brands that have created Instagram stories that you like? Let us know down in the comment section below!

About the author: Nick Le is the marketing manager at Snappa. He has published several articles relating to social media marketing.

  • Jamie Ross December 3, 2017, 2:22 pm

    Great, Nick, thank you! Once the graphic is created, we simply import it to our mobile device to be posted to Instagram?

  • Nick Le December 13, 2017, 8:55 pm

    Hi Jamie, that’s correct! You can swipe up when you open up your Instagram camera and upload the photo. Hope that helps!

  • Erin Marie February 4, 2018, 10:46 am

    This was so much more than I was expecting – excellent article!

  • Luis Mora March 27, 2018, 1:31 pm

    is there a size limit for the IG stories? (20mbs,40, 80… ? )

  • Nick Le March 27, 2018, 2:06 pm

    Hi Luis, thanks for leaving a comment! As far as I know, there is no size limit, but I would recommend keeping your images under 20 mb since Instagram will compress it anyways. But at the sizing of 1080 x 1920 the image shouldn’t be larger than that anyways.

  • Luis Mora March 27, 2018, 4:03 pm

    Thx Nick… Photos rarely go above 20mb but videos can. Sometimes i upload 25-30 mbs videos and struggle a little bit. Maybe there is a limit 😞

  • Gabriel Grosso May 8, 2018, 3:54 pm

    Not true at all. Every time i upload an image with 1080×1920 px to Instagram Story, it cuts about 40-60px from above.

  • Nick Le June 22, 2018, 9:58 am

    Glad you enjoyed it! Thanks for leaving a comment 🙂

  • pslvseo a2 December 6, 2018, 1:21 am

    CutStory is a video editing app for Instagram stories. It makes it easy to chop a longer video up into the required length for Instagram Stories (15 seconds maximum per clip). This way, you can repurpose longer videos—from your brand’s YouTube library, for example—and create more robust content without having to continually stop and start the camera.

  • Maka Velli January 14, 2019, 8:00 pm

    Hi Nick! Thanks for this article (+ your others). I’ve bookmarked them all. Quick question, what would you suggest for character count on instagram story, per 15 second max slide?

  • Nick Le January 15, 2019, 12:27 pm

    Glad you enjoy the articles! Although I don’t have an exact limit on the character count per story, I would recommend keeping the text as minimal as possible. You want to make sure that you’re providing enough info on your story to direct your followers to perform a certain action. I would personally have a title and some subheading text with a bit more information. Try to keep the subheading text to a sentence or two. Hope that helps!

  • Nick Le January 15, 2019, 12:29 pm

    Hi there, the photo shouldn’t crop but also something to keep in mind is that the profile name does block any design elements that you keep on the top and bottom. I would aim to design your Instagram stories within the middle area of your graphic to ensure that no design elements are cut off.

  • A Web Revolution January 18, 2021, 6:08 am

    The link in your Instagram bio should direct them to the relevant page.

    Sneak Peeks and Behind-the-Scenes
    How about a behind-the-scenes look?