To continue to thrive in the business and marketing world, we all know that it’s essential to prioritize continual learning. Stagnation is not an option if you want to even maintain success, let alone build on it. There are some truly exceptional resources out available that make this task easier, especially when it comes to business and marketing podcasts.
Regardless of what you specialize in, there are a number of business and marketing podcasts that everyone can learn from. These are the 24 business & marketing podcasts you need to listen to in 2017. [click to continue…]
Everyone wants their newsletters to be opened, read and engaged with, by millions. Some people think this happens by creating a work of art within. This is incorrect, though, because in most instances people can’t see the inside of your email before they decide to open it.
So, if the artwork doesn’t help with opens, does it at least have an effect on engagement?
Well, it can make a big impression, but only if you do it properly. In this article we’ll discuss the best ways to use images in your emails, and hopefully the click-throughs will flow!
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If you Google any thought or question that pops into your head, it’s guaranteed that you’ll be met with a seemingly endless number of blog posts in your search results. This is the environment that we’re operating in; it’s oversaturated and filled with the white noise of not-actionable, inaccurate, and boring content. And somehow, we need to not only compete with the great content that’s already out there, but claw our way through the bad stuff, too.
That’s a pretty big task. And it explains why it takes even amazing businesses with great blogs a little while to get things going.
Unfortunately, having great content isn’t enough to generate traffic. We need to put just as much effort into finding readers as we do writing the actual posts. There’s a lot of ways to get more traffic to your site; some methods are more effective—and cost-efficient—than others. I recommend starting with these 7 free ways to increase blog traffic that work regardless of industry. [click to continue…]
I’m pretty sure I rolled my eyes the first time I saw a Twitter hashtag show up on my TV. That’ll never catch on, I thought. Fast forward about seven years, and people are actually ending sentences with phrases like “hashtag-I-told-you-so” and “hashtag-sorry-not-sorry.” Despite my initial resentment for them, hashtags have become part of social conversation. They are now essential on platforms like Twitter and Instagram.
Hashtags are an essential part of Instagram marketing. Since Instagram is one of the most popular and high-engaging social sites, that means that understanding Instagram hashtags and how to use them is crucial.
In this complete marketer’s guide to Instagram hashtags, we’re going to look at why they matter, how to create a hashtag campaign, tools to help with hashtag research, best practices, and actual examples of small businesses using Instagram hashtags well. This guide is perfect for social media experts, businesses who haven’t even set up their Instagram profile yet, and everyone in between. [click to continue…]
We all know the importance of images in both social media and content marketing. Visual content is king, and that’s not changing any time soon. Because of this, many businesses are utilizing infographics to distribute information and maintain engagement.
Infographics are one of the most effective ways you can share information in a way that users will respond to. Users can digest infographics quickly, and the strong visual appeal can capture their attention. It makes sense that infographics can get more shares on social media and blog posts on other domains, both of which directly benefit your business. [click to continue…]
If you’ve ever struggled with Twitter header dimensions you’re not alone…
Even though Twitter has provided guidelines for their header photo size, it’s still ridiculously difficult to get the sizing just right. That’s because Twitter does this funny thing where they chop off part of your cover photo even if you follow the recommended guidelines.
In addition, you also need to worry about how your header photo scales across different screen resolutions.
The good news is we’ve solved this problem and I’m here to help you do the same.
In this article, we’ll cover in detail what Twitter header size you should be using along with some guidelines to ensure that it displays properly. [click to continue…]
We use social media to connect with new users, build brand recognition, and promote our businesses. A lot of brands put a great deal of effort into getting leads from social media.
Social media marketing often feels like a blackhole when businesses first get started. Many brands don’t even know where to get started when they want to generate more leads. In this post we’re going to look at the most effective, tried-and-true strategies I use to help my clients get more leads from social media. [click to continue…]
Facebook is continually rolling out new features that benefit both marketers and users, and one of my all-time favorite features they gave us is their carousel ads.
Carousel ads don’t cost more than single-image ads with the same objective, but are more dynamic and consistently result in better results. In fact, Facebook reported that on average, campaigns with carousel ads resulted in 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image ads. Carousel ads, which can also be used on Instagram, also frequently yield higher click-through rates. [click to continue…]
Businesses and brands are fully aware of how valuable content marketing is to their brand, and blogging gets most of the attention. While blogging is and should be an essential part of your content marketing strategy, it shouldn’t make up the entire strategy.
There’s a ton of other types of content that often gets overlooked, often to the detriment of the brands neglecting them. We’re going to look at 9 types of content that aren’t blog posts and why they matter to your brand so you can start utilizing them today! [click to continue…]
All businesses and brands (even single member LLCs) are always looking for new methods of connecting with their target audience. They’re also looking for ways to stand out from the competition, and to showcase their industry expertise and knowledge. Quora is an often overlooked marketing source that can help you promote your brand.
For those who haven’t heard of it, Quora is a question-and-answer site where the community of users both ask and answer each others’ questions. It’s a lot like Yahoo Answers, but the answers tend to be a little higher quality. It’s got some great features that can be used for marketing, including the ability to set your areas of expertise and creating a specific profile that links to your site and shares relevant information. As an added bonus, it gives you an extra SEO result when users search for your name on Google, and sending them to your profile that’s showing off your expertise is never a bad thing. [click to continue…]