Facebook cover photos are a perfect example of how social media marketing is different than just regular social media usage. A great personal cover photo can be anything that we think looks great on profile; our business cover photos need to do much more.
A Page’s Facebook cover photo needs to be branded and represent our business. It also must be high-quality and perfectly optimized for display; this means knowing the perfect Facebook cover photo size.
This post is going to take a look at the perfect Facebook cover photo size and best cover photo practices to help your images represent your business exactly how you want. [continue reading…]
Instagram videos are a staple part of marketing on the channel. 5.2 million users watched branded videos on Instagram in Q1 of 2017 alone, and those numbers have almost certainly almost gone up since with the emergence and popularity of video-heavy features like Stories, Reels, and IGTV.
Videos can help you effectively tell a brand story, convey the true value or use case of a product, and show the human elements behind your brand. This is just as true on Instagram as any other platform, and with an engaged audience who is ready to hear what you have to say, investing time into creating more video is a great choice.
While Instagram videos are fortunately pretty simple to create, there are a few tricks that can help you increase performance significantly by attracting more clicks (if needed) and drawing attention. One of those tricks is to create Instagram video thumbnails.
In this post, we’re going to go over how to create Instagram video thumbnails for your content to stop users right in their tracks as they scroll through their feed. [continue reading…]
Instagram continues to revolutionize the social media realm with its photo and video sharing capabilities. The implementation of the Instagram story is one of the platform’s biggest hits and still remains very relevant with all of the new features being released.
With Instagram stories, you can update your followers on what you’re doing at any given moment. You can post Instagram stories in the form of a short video or a vertical photo, which disappears in 24 hours. You can keep track of who views your Instagram stories and you can even add your story as an IG story highlight to the front of your Instagram profile.
We’re starting to see more and more brands using Instagram stories and we’re here to show you the best Instagram story size, so that your videos and images appear properly on the app.
Here are some of the best practices, along with the perfect Instagram story dimensions to help you create professional and compelling Instagram stories.
Facebook is the always-changing, ever-evolving platform that businesses need to be keeping up with, even if it’s a little exhausting. Since Facebook is still one of the most popular places for users to connect with their favorite businesses, you can’t afford to miss any changes.
We’re here to help with that! In this post, we’re going to walk you through the recently-announced new Facebook page experience so you can take advantage of everything there is to offer. Love it or hate it, the new Facebook page layout is here to stay.
In this post, we’ve outlined 12 things you need to know about the new Facebook update. [continue reading…]
Photography has always been an integral part of design. Unfortunately, we’ve grown accustomed to seeing cheesy stock images of people in suits shaking hands. Not only are a lot of these stock photos tacky, but they cost a lot of money.
Thankfully, there’s been a growing number of websites with beautiful stock photography popping up all over the web. Best of all, they’re free!
In this post, we’ve curated a list of awesome websites for free stock photos. [continue reading…]
With the increase in video popularity on the platform, individuals and brands are quickly learning the ins and out of video and video optimization on Instagram to better their content and engagement. One common question we’ve seen asked is what Instagram video format is most ideal for the platform?
I’ve outlined the best Instagram video format that everyone should use, ways that you can increase video quality, and I showcase some examples of the best Instagram videos on the platform.[continue reading…]
Facebook’s implementation of events has changed the way that businesses and brands market their events. Traditional methods of event promotion, such as print media or signage aren’t as effective and everything is moving online with social media being the main driver.
Facebook events are essential, but there are many factors that contribute to a great Facebook event. One of the most important things to consider when creating a Facebook event is having the proper Facebook event photo size and the proper visuals to make your Facebook event stand out! Be sure to include a strong event description and the correct time, date, and address within the event details.
With Facebook events, you can do more than just invite your friends and fans – you have the ability to:
The opportunities for Facebook events are endless and brands who aren’t using Facebook to spread their word are missing out! It’s incredibly simple for you to use and I’ve outlined the best practices and everything you need to know about the best Facebook event photo size. Here are some steps on how you can create a professional event on Facebook![continue reading…]
To continue to thrive in the business and marketing world, we all know that it’s essential to prioritize continual learning. Stagnation is not an option if you want to even maintain success, let alone build on it. There are some truly exceptional resources out available that make this task easier, especially when it comes to business and marketing podcasts.
Regardless of what you specialize in, there are a number of business and marketing podcasts that everyone can learn from. These are the 31 business & marketing podcasts you need to listen to in 2021.
Optimize your Twitter header photo with these dimensions: 1500 pixels wide by 500 pixels tall. You’ll also need to account for your profile picture and the invisible area around your display image.
If you’ve ever struggled with Twitter header dimensions you’re not alone…
Even though Twitter has provided guidelines for their header photo size, it’s still ridiculously difficult to get the sizing just right. That’s because Twitter does this funny thing where they chop off part of your cover photo even if you follow the recommended guidelines.
In addition, you also need to worry about how your header photo scales across different screen resolutions.
The good news is we’ve solved this problem and I’m here to help you do the same.
In this article, we’ll cover in detail what Twitter header size you should be using along with some guidelines to ensure that it displays properly. [continue reading…]
Facebook groups are an essential part of social media marketing for an increasing number of businesses – especially those who are creating value-based groups for their clients. These groups are incredibly useful in terms of establishing an online community!
Facebook groups are great for finding new ways to build relationships with your clients and to give them one-on-one support by offering new and exclusive information just for them. With Facebook group features being updated frequently, those groups are becoming even more useful for both businesses and the group’s members.
There’s a lot that goes into creating a great Facebook group, and most businesses end up so focused on the content and engagement that they forget about some of the smaller details that can make a big impact. One of those not-so-small details is your cover photo, which is so much more than “just a picture to fill the space.”
In this post, we’re going to look at how to create an incredible Facebook group cover image, including the perfect Facebook group cover photo size and the best practices you need to make your group stand out. [continue reading…]