Optimize your Twitter header photo with these dimensions: 1500 pixels wide by 500 pixels tall. You’ll also need to account for your profile picture and the invisible area around your display image.
If you’ve ever struggled with Twitter header dimensions you’re not alone…
Even though Twitter has provided guidelines for their header photo size, it’s still ridiculously difficult to get the sizing just right. That’s because Twitter does this funny thing where they chop off part of your cover photo even if you follow the recommended guidelines.
In addition, you also need to worry about how your header photo scales across different screen resolutions.
The good news is we’ve solved this problem and I’m here to help you do the same.
In this article, we’ll cover in detail what Twitter header size you should be using along with some guidelines to ensure that it displays properly. [continue reading…]
Facebook groups are an essential part of social media marketing for an increasing number of businesses – especially those who are creating value-based groups for their clients. These groups are incredibly useful in terms of establishing an online community!
Facebook groups are great for finding new ways to build relationships with your clients and to give them one-on-one support by offering new and exclusive information just for them. With Facebook group features being updated frequently, those groups are becoming even more useful for both businesses and the group’s members.
There’s a lot that goes into creating a great Facebook group, and most businesses end up so focused on the content and engagement that they forget about some of the smaller details that can make a big impact. One of those not-so-small details is your cover photo, which is so much more than “just a picture to fill the space.”
In this post, we’re going to look at how to create an incredible Facebook group cover image, including the perfect Facebook group cover photo size and the best practices you need to make your group stand out. [continue reading…]
The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing, is now an industry that relies heavily on social media marketing.
If you’re a realtor, you understand how big of an impact social media has on building trust in your client base. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online.
It’s simple to tweak your content strategy in order to achieve great results for your real estate brand. Here are 10 tips that will help you step-up your real estate social media marketing in 2021.
Pinterest is an excellent tool for brands and marketers that want to get their visual content and products seen by a wide audience. Searches on Pinterest are largely visual–in fact, 600 million of the searches on Pinterest every month are visual searches. If you want to get your products and content in front of users–and even sell directly from the platform–Pinterest is an effective way to do so.
Pinterest has over 320 active monthly users, 71% of whom are female. Many Millennial users use Pinterest to help them discover new products and ideas. Fifty-two percent of corporations based in the U.S. have a branded Pinterest account. Because of its shoppable pins feature, Pinterest is also now a popular hub for ecommerce.
In order to see the results you want from your Pinterest account, you’ll need to engage in Pinterest best practices, including choosing the right image for your pins. Having attractive is critical, as your visuals on Pinterest are what will drive the majority of engagement with your brand on the platform. Your image is the most important piece of the puzzle, but you’ll also want to make the image brand-centric–with a logo and context–and add text if it makes sense for the visual. The problem is that many marketers neglect to optimize their images for the platform. And letting that detail slip can cost you followers, engagement, and, ultimately, sales.
The size of your images on Pinterest is the most important detail you must absolutely get right. That’s because the users browsing Pinterest are visually driven and seeking out beautiful images that pique their interest. Rather than throwing posts up to fill pin boards, brands should take the time to optimize their images.
In this post, we’ll share why Pinterest image size matters, what size you should be making your images for the platform, and some best practices you should follow whenever you post to Pinterest. [continue reading…]
When you’re working with most design tools to create marketing and product images, you’re typically going to be stuck with square and rectangle cropping options. These are easy for design tools to offer. And since plenty of images online use rectangular cropping and aspect ratios (including social media posts, many product images, and in-email pictures), many don’t think twice.
But what about when circle images and designs work best? There are plenty of occasions when this would be the case, including for some site avatars or profile pictures, favicons for your site, or even key design elements that you want to draw attention to.
The good news is that creating circle images and designs are easier than you’d think with the right tools! In this post, we’re going to show you how to make circle designs with Snappa, including how to crop an image into a circle, and go over some ideas for when you’d want to use them.
If you’re even an occasional user of Twitter, you’ll have likely noticed that the platform’s interface looks quite a bit different than it used to.
Twitter started a major overhaul on its site this year, rolling out a new design and layout over the past few months. In addition to the new Twitter layout, there are also a large number of major new features they’ve been pushing out at a rapid-fire pace, all of which have shifted overall best practices on the platform.
In this post, we’re going to take a look at the new Twitter designs, layouts, and features that have rolled out over the past few months and what it means for your marketing campaigns.
When it comes to streaming platforms like Spotify, it’s easy to think that the only thing that could ever matter is the music, and maybe the titles. People are there for the music, and if they’re walking around listening through the app with their phones in their pockets, how much could visuals really matter?
This isn’t a mistake that you want to make, however, as Spotify playlist and album covers can actually play a big part in what users choose to listen to. If you want to get more clicks on and listens to your playlist, you’re going to want to choose a strong playlist cover photo.
In this post, we’re going to take a look at how to create a high-performing Spotify playlist cover that will attract user attention, including looking at the best Spotify playlist cover size and specific best design practices. [continue reading…]
We put a lot of effort into making a positive impression on the people around us, whether we’re going out to dinner with friends, on a first date, to a family reunion, or for a job interview. On social media, of course, you have to make that positive impression to people from all of those situations all at once.
If you’re trying to choose a profile picture that’s best for you– whether it’s for your personal accounts, your business, or a mix of both (hey there, LinkedIn!)– the good news is there are plenty of different options to choose from.
In this post, we’re going to take a look at six different profile picture ideas that can help you set the tone that you want while accounting for the standards on different platforms, what your goals are, and your preferred level of privacy.
Social media never stops changing. Platforms are constantly adding new features, updating usability and user experience, and tweaking the appearance of their apps and websites. Sometimes, change means a new algorithm or adjusted organic reach. Other times, it means giving the platform a whole new look
YouTube is the latest social media platform to get a drastic makeover. The new layout for YouTube rolled out in June 2020. While it has been met with mixed reactions, it’s clear the new layout has some advantages for the creators and businesses using the platform for marketing.
In this post, we’ll take a look at YouTube’s new layout. We’ll take a brief tour at what’s new, then explore what these transformations mean for your brand. Finally, we’ll talk about how you can optimize your YouTube content to take advantage of these changes.
Instagram is incredibly valuable for businesses and marketers, especially since users are so excited to engage with brands on-platform. More than 80% of users follow at least one brand, and more than 120 million users as of 2017 had gotten in touch with a business through a CTA button on the business’s profile. Instagram users are regularly discovering new brands and new products on-platform, and they’re making purchases, too.
If you want to see those results, of course, then you need to be doing everything in your power to engage in Instagram best practices. Plenty of brands are able to get the basics down: slap on a few hashtags (ideally, between 8-11), share some great pictures, and include some Stories into the mix. Where many start to let things slide, however, is the details. And with the devil being in the details, as they say, this can cost you.
One of those details is their profile picture. This is one thing that most people don’t give a lot of thought to, even though they should. In this post we’re going to discuss why it’s so important, and we’ll also look at ideal Instagram profile picture size and the best practices you need to be using. [continue reading…]