Facebook users love video, making it a solid choice for businesses wanting to reach and engage their audience. They love video so much, in fact, that on-platform video content actually accrues up to 8 billion combined views per day.
Videos are a high-engaging, dynamic media choice, giving you the chance to really sell the emotional aspects of your message and to make a lasting impression on viewers.
In order to get the results you’re looking for, though, you need to actually get users to watch the video itself. While auto-play in the Facebook feed can absolutely help attract attention, you don’t want to rely on that exclusively. Some users have auto-play disabled, after all, and you still want people to be interested when they see only a title and thumbnail. This may be the case when they’re seeing recommended video previews, when they’re looking through search results, or when they’re looking through your Facebook Page.
This is why Facebook video thumbnails are so important. In this post, we’re going to take a look at everything you need to know about thumbnails for video on Facebook, including how to create thumbnails that practically guarantee clicks and views. [continue reading…]
Facebook’s implementation of events has changed the way that businesses and brands market their events. Traditional methods of event promotion, such as print media or signage aren’t as effective and everything is moving online with social media being the main driver.
Facebook events are essential, but there are many factors that contribute to a great Facebook event. One of the most important things to consider when creating a Facebook event is having the proper Facebook event photo size and the proper visuals to make your Facebook event stand out! Be sure to include a strong event description and the correct time, date, and address within the event details.
With Facebook events, you can do more than just invite your friends and fans – you have the ability to:
The opportunities for Facebook events are endless and brands who aren’t using Facebook to spread their word are missing out! It’s incredibly simple for you to use and I’ve outlined the best practices and everything you need to know about the best Facebook event photo size. Here are some steps on how you can create a professional event on Facebook![continue reading…]
Social media marketing is a huge potential asset to businesses, nonprofits, and organizations of all kinds. You can reach new users, build up loyal and engaged followings, and continually connect and interact with your target audience without technically needing to pay a dime. It’s free, there’s not really a learning curve involved, and it’s easy to get started whenever you’re ready.
As someone who has worked as a social media practitioner for years, it always legitimately makes me sad when I see that most brands struggle to get the results they should be getting because they’re not leveraging the platforms correctly. This happens much more often than you’d think, even from brands that have really loyal audiences who would love to see strong social profiles to interact with.
While there are a few brands who really step outside the box and find unique ways to derail their social media marketing (like insulting customers or failing to reliably proofread), most are making the same common, seemingly-innocent mistakes over and over again. And though a small mistake like failing to optimize your content isn’t nearly as inflammatory as a brand posting something overtly political or insensitive, it can actually impact you long-term almost as much.
So what are these pitfalls to avoid? In this post, we’re going to take a look at the 7 devastating-but-common social media mistakes that we see happening over and over again, and how you can avoid them.
With the surge of individuals working from home and the increase in demand for virtual communication, Zoom video has really emerged as the go-to video conferencing application.
Whether you’re a business running remotely, a student, a teacher running an online class, or an individual reaching out to friends or family. Zoom video is probably your best bet for reliable video calling.
A cool feature that the application offers is the ability to add a Zoom virtual background image to your video. It can get repetitive to showcase the same backdrop in your house so adding a virtual background can really spice things up.
Being able to add a Zoom virtual background gives you the freedom to be creative with it. You can easily customize your video background image to include a scenic photo or even add text to brand yourself better to clients.
We’ve included everything you need to know about Zoom virtual backgrounds in this article and even provide some examples for you to reference!
One of today’s most valuable and important social networks is the robust, career-oriented platform LinkedIn. It’s an excellent networking tool, essential for B2B businesses, and invaluable to personal brands looking to establish expertise and credibility. Many brands and professionals are using LinkedIn to grow their businesses, broaden their client base, and establish themselves as thought leaders in their respective spaces.
In order to fully optimize LinkedIn to its highest potential, it’s essential that we make use of all the tools at our disposal. One of the most powerful tools on LinkedIn is its publishing platform, where site members can write and publish original articles.
Publishing articles on LinkedIn is one way that many career professionals, business owners, and brands are choosing to showcase their expertise and build their online platform. Like most social networks, though, elements of your visuals must be attention-grabbing enough to make readers want to click.
Images can help us capture the attention we need for our articles. But those images must be optimized properly for the platform we’re using in order to attract the right sort of attention. Failing to use the correct image sizes can hinder the right people from seeing our work. [continue reading…]
Whether you want to buy a pearl necklace, find the perfect grill for your patio, or are in the market for some new dishware, there’s one thing that will be a crucial part of the buying process: Looking at images of the product themselves.
For some products (like the pearl necklace), aesthetics will be the primary factor in whether or not a customer buys, followed second by price, quality, and things like return or warranty policies. Even in those where the product’s visual theoretically doesn’t matter nearly as much as function (like that grill!), we’re still visual creatures who naturally care about how something looks. All else being equal, if you simply like the look of one grill over another, you’d likely choose that one.
eCommerce images are so important, both for capturing user attention and actually driving sales. You want to have images that stand out on your site and in options like Google Shopping or Facebook Ad campaigns, appealing to users at every point of the process.
In this post, we’re going to dive deep into how to create stellar eCommerce images that sell so you can optimize your online presence and marketing campaigns. [continue reading…]
There’s a lot that goes into a single Facebook Ad. You need to have a strong strategy, an understanding of who your audience is and what targeting options to use, and know what objectives and goals you want to optimize your campaigns for. There’s so much that goes into the strategy upfront that sometimes people forget about one of the parts that matters most: the creative.
We want to help with that. The visuals that you choose for your ad (whether they’re videos or images) make an enormous impact on the success of your campaigns. The copy does matter a great deal, too, persuading users to click and convert, but it’s the image that first grabs user attention and convinces them to even read the copy.
In this post, we’re going to look at some strong Facebook Ad examples and best design practices for images, helping you to create stronger, higher-performing ad campaigns. [continue reading…]
When starting a YouTube channel, there are so many different elements you need to consider in order to gain success on the platform. From YouTube channel art, video descriptions, and video titles – there’s no shortage of things to perfect.
One of the most important aspects of a YouTube channel is the video thumbnail. You need to make sure that your thumbnail is visually appealing and will attract viewers from first glance. A YouTube thumbnail will make or break your video content – it can be the deciding factor for your page!
In this article, we have compiled a list of the best YouTube thumbnail fonts that will attract views and will help your channel grow! We’ve included thumbnail tips along with mistakes to avoid! [continue reading…]
In under two decades, Amazon has grown to be a juggernaut in the eCommerce space, with many people happy to pay for a Prime membership and product prices that are sometimes a dollar (or five) more than what they can pay in a long supermarket just for the convenience and accessibility. You can search for anything, and immediately see hundreds of options for whatever you’re looking for with reviews attached, and you aren’t bound by geography.
There’s a lot that goes into a great Amazon product listing, but there’s one part of the equation that weighs the most heavily on whether or not you get clicks to the product listing all together – the Amazon product image.
Product images are what users typically scan through most intently in their search results, and it’s what will catch their eye if you’ve run an ad to try to draw attention to you, and there’s a lot to keep in mind. If you don’t have the right Amazon image size, users won’t be able to zoom, and the wrong image files will be rejected by Amazon all together.
We don’t want any of that to happen, so in this post, we’re going to take a look at Amazon image requirements for product photos and best practices to help you get those sales. [continue reading…]
Facebook is constantly making changes to improve its users’ experience. New features are regularly added to the platform, and it’s not uncommon for the company to update its style often, too. Facebook’s algorithms are also updated regularly in a continuous attempt to better serve the people and businesses who use the platform.
Sometimes, though, when new features roll out, they get missed by most Page owners, or they’re relatively undervalued.
One incredible Facebook feature that too many businesses aren’t taking advantage of–and that all Pages need to know about–is the “Our Story” section of the business page. So why should you be utilizing it? [continue reading…]