Whether you believe it or not, the majority of the real estate market has moved online. What used to be an industry that depended on cold calling and traditional marketing, has now moved to an industry that relies heavily on social media marketing.
If you’re a realtor, you understand how big of an impact social media has on building trust in your former and future client base. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online.
By tweaking your content strategy and optimizing your current and future social media posts. You can achieve great results for your real estate brand. Here are 5 tips that will help you step-up your real estate social media marketing in 2018. [click to continue…]
YouTube Thumbnail Dimensions
Optimize your YouTube thumbnails with these dimensions: 1280 pixels wide by 720 pixels tall, with a minimum width of 640 pixels. A ratio of 16:9 is ideal as it’s used most often in YouTube players and previews.
If you want to get more views on your YouTube videos, there’s one tactic you can use to get them instantly: use better thumbnail images.
Thumbnail images are just as important as the video’s title if you actually want to get clicks. The images themselves are what can jump out at users and help you stand out in a long line of search results. Since these image thumbnails also show up on Google’s search engines, they’re essential to maximize your impressions.
In this post, we’re going to discuss everything you need to know about YouTube thumbnails, including the ideal size, how to create them, and the only best practices list you’ll ever need. [click to continue…]
Facebook Cover Photo Dimensions
Optimize your Facebook cover photo with these dimensions: 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on mobile devices.
Facebook cover photos are a perfect example of how social media marketing is different than just regular social media usage. A great personal cover photo can be anything that we think looks great on profile; our business cover photos need to do much more.
A Page’s Facebook cover photo needs to be branded and represent our business. It’s also must be high-quality and perfectly optimized for display; this means knowing the perfect Facebook cover photo size.
This post is going to take a look at the perfect Facebook cover photo size and best cover photo practices to help your images represent your business exactly how you want. [click to continue…]
To continue to thrive in the business and marketing world, we all know that it’s essential to prioritize continual learning. Stagnation is not an option if you want to even maintain success, let alone build on it. There are some truly exceptional resources out available that make this task easier, especially when it comes to business and marketing podcasts.
Regardless of what you specialize in, there are a number of business and marketing podcasts that everyone can learn from. These are the 24 business & marketing podcasts you need to listen to in 2018. [click to continue…]
There are only a few months left in 2017 and we’re moving closer to that time of year again. The season where we give up on 2017 and start to look at the year ahead of us see what we can do to make the new year… “our year.”
Graphic design has always been a skill that I look to improve annually and it doesn’t help that designs trends are always changing. That’s why this year, I’ve prepared a list of design trends to look out for in 2018. This way we can enter the new year with a much needed head start.
Whether you’re a dedicated graphic designer or not (like myself) – we should all understand the fundamentals of design. Having strong visuals in your content calendar is essential and incorporating basic design elements will take your visuals from good to hopefully better…
Here are 5 graphic design trends you need to know for the 2018 calendar year. [click to continue…]
Twitter Header Dimensions
Optimize your Twitter header photo with these dimensions: 1500 pixels wide by 500 pixels tall. You’ll also need to account for your profile picture and the invisible area.
If you’ve ever struggled with Twitter header dimensions you’re not alone…
Even though Twitter has provided guidelines for their header photo size, it’s still ridiculously difficult to get the sizing just right. That’s because Twitter does this funny thing where they chop off part of your cover photo even if you follow the recommended guidelines.
In addition, you also need to worry about how your header photo scales across different screen resolutions.
The good news is we’ve solved this problem and I’m here to help you do the same.
In this article, we’ll cover in detail what Twitter header size you should be using along with some guidelines to ensure that it displays properly. [click to continue…]
I’m pretty sure I rolled my eyes the first time I saw a Twitter hashtag show up on my TV. That’ll never catch on, I thought. Fast forward about seven years, and people are actually ending sentences with phrases like “hashtag-I-told-you-so” and “hashtag-sorry-not-sorry.” Despite my initial resentment for them, hashtags have become part of social conversation. They are now essential on platforms like Twitter and Instagram.
Hashtags are an essential part of Instagram marketing. Since Instagram is one of the most popular and high-engaging social sites, that means that understanding Instagram hashtags and how to use them is crucial.
In this complete marketer’s guide to Instagram hashtags, we’re going to look at why they matter, how to create a hashtag campaign, tools to help with hashtag research, best practices, and actual examples of small businesses using Instagram hashtags well. This guide is perfect for social media experts, businesses who haven’t even set up their Instagram profile yet, and everyone in between. [click to continue…]
If you’re managing a Facebook page, you might have noticed that your layout changed sometime in July. That’s because Facebook was experimenting with a few layout variations.
Now it appears that Facebook has finalized the new layout and rolled it out across the board on all business pages. Love it or hate it, the new layout is here to say.
In this post, we’ve outlined 7 things you need to know about the new Facebook update. [click to continue…]
Social media is a platform for interaction. A medium where individuals and brands try to communicate a message across the masses. By creating an engaging environment, brands can use social media to capture the attention of their audience.
With the amount of users on social media, your message can get diluted in between all of the timelines and noise. To make sure your posts stand out, you need to be creating interactive content that creates conversation.
Coming up with social media content ideas can be hard, but coming up with engaging social media content can be even more difficult. That’s why I curated a list of the four different types of social media content that will help increase your engagement and will help you stand out in front of your followers. [click to continue…]
The fact that we can now share photos with our friends instantaneously is amazing. It was only just years ago where we would hear that loud annoying ring whenever we connected to our slow dial-up internet and now we complain when a photo loads for more than 2 seconds.
Instagram has revolutionized the social media realm with its photo sharing capabilities, but most recently, the implementation of the Instagram story is the platform’s biggest hit. With Instagram stories, you can now update your followers on what you’re doing or what your brand is doing. You can post short videos and photos that will disappear in 24 hours to your stories, while being able to keep track of your viewership. We’re starting to see more and more brands using Instagram stories and the main question that comes up is, “how do I achieve the perfect Instagram story with the right Instagram story dimensions?”
We’ve dug deep and analyzed the art of the Instagram story to bring you the best practices and the right Instagram story dimensions so you can go out and create compelling stories to share.
[click to continue…]