Graphic designs trends are always changing and it’s important to stay on top of these progressions if you’re looking to improve your designs. That’s why this year, I’ve prepared a list of graphic design trends that you should look out for in 2021.
Whether you’re a dedicated graphic designer or not – we should all understand the fundamentals of design. Having strong visuals in your content marketing strategy are essential and incorporating new design trends to your canvas will help take your visuals to thee next level!
Photography has always been an integral part of design. Unfortunately, we’ve grown accustomed to seeing cheesy stock images of people in suits shaking hands. Not only are a lot of these stock photos tacky, but they cost a lot of money.
Thankfully, there’s been a growing number of websites with beautiful stock photography popping up all over the web. Best of all, they’re free!
In this post, we’ve curated a list of awesome websites for free stock photos. [continue reading…]
With the increase in video popularity on the platform, individuals and brands are quickly learning the ins and out of video and video optimization on Instagram to better their content and engagement. One common question we’ve seen asked is what Instagram video format is most ideal for the platform?
I’ve outlined the best Instagram video format that everyone should use, ways that you can increase video quality, and I showcase some examples of the best Instagram videos on the platform.[continue reading…]
Facebook’s implementation of events has changed the way that businesses and brands market their events. Traditional methods of event promotion, such as print media or signage aren’t as effective and everything is moving online with social media being the main driver.
Facebook events are essential, but there are many factors that contribute to a great Facebook event. One of the most important things to consider when creating a Facebook event is having the proper Facebook event photo size and the proper visuals to make your Facebook event stand out! Be sure to include a strong event description and the correct time, date, and address within the event details.
With Facebook events, you can do more than just invite your friends and fans – you have the ability to:
The opportunities for Facebook events are endless and brands who aren’t using Facebook to spread their word are missing out! It’s incredibly simple for you to use and I’ve outlined the best practices and everything you need to know about the best Facebook event photo size. Here are some steps on how you can create a professional event on Facebook![continue reading…]
To continue to thrive in the business and marketing world, we all know that it’s essential to prioritize continual learning. Stagnation is not an option if you want to even maintain success, let alone build on it. There are some truly exceptional resources out available that make this task easier, especially when it comes to business and marketing podcasts.
Regardless of what you specialize in, there are a number of business and marketing podcasts that everyone can learn from. These are the 31 business & marketing podcasts you need to listen to in 2021.
Optimize your Twitter header photo with these dimensions: 1500 pixels wide by 500 pixels tall. You’ll also need to account for your profile picture and the invisible area around your display image.
If you’ve ever struggled with Twitter header dimensions you’re not alone…
Even though Twitter has provided guidelines for their header photo size, it’s still ridiculously difficult to get the sizing just right. That’s because Twitter does this funny thing where they chop off part of your cover photo even if you follow the recommended guidelines.
In addition, you also need to worry about how your header photo scales across different screen resolutions.
The good news is we’ve solved this problem and I’m here to help you do the same.
In this article, we’ll cover in detail what Twitter header size you should be using along with some guidelines to ensure that it displays properly. [continue reading…]
Facebook groups are an essential part of social media marketing for an increasing number of businesses – especially those who are creating value-based groups for their clients. These groups are incredibly useful in terms of establishing an online community!
Facebook groups are great for finding new ways to build relationships with your clients and to give them one-on-one support by offering new and exclusive information just for them. With Facebook group features being updated frequently, those groups are becoming even more useful for both businesses and the group’s members.
There’s a lot that goes into creating a great Facebook group, and most businesses end up so focused on the content and engagement that they forget about some of the smaller details that can make a big impact. One of those not-so-small details is your cover photo, which is so much more than “just a picture to fill the space.”
In this post, we’re going to look at how to create an incredible Facebook group cover image, including the perfect Facebook group cover photo size and the best practices you need to make your group stand out. [continue reading…]
The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing, is now an industry that relies heavily on social media marketing.
If you’re a realtor, you understand how big of an impact social media has on building trust in your client base. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online.
It’s simple to tweak your content strategy in order to achieve great results for your real estate brand. Here are 10 tips that will help you step-up your real estate social media marketing in 2021.
Pinterest is an excellent tool for brands and marketers that want to get their visual content and products seen by a wide audience. Searches on Pinterest are largely visual–in fact, 600 million of the searches on Pinterest every month are visual searches. If you want to get your products and content in front of users–and even sell directly from the platform–Pinterest is an effective way to do so.
Pinterest has over 320 active monthly users, 71% of whom are female. Many Millennial users use Pinterest to help them discover new products and ideas. Fifty-two percent of corporations based in the U.S. have a branded Pinterest account. Because of its shoppable pins feature, Pinterest is also now a popular hub for ecommerce.
In order to see the results you want from your Pinterest account, you’ll need to engage in Pinterest best practices, including choosing the right image for your pins. Having attractive is critical, as your visuals on Pinterest are what will drive the majority of engagement with your brand on the platform. Your image is the most important piece of the puzzle, but you’ll also want to make the image brand-centric–with a logo and context–and add text if it makes sense for the visual. The problem is that many marketers neglect to optimize their images for the platform. And letting that detail slip can cost you followers, engagement, and, ultimately, sales.
The size of your images on Pinterest is the most important detail you must absolutely get right. That’s because the users browsing Pinterest are visually driven and seeking out beautiful images that pique their interest. Rather than throwing posts up to fill pin boards, brands should take the time to optimize their images.
In this post, we’ll share why Pinterest image size matters, what size you should be making your images for the platform, and some best practices you should follow whenever you post to Pinterest. [continue reading…]
When you’re working with most design tools to create marketing and product images, you’re typically going to be stuck with square and rectangle cropping options. These are easy for design tools to offer. And since plenty of images online use rectangular cropping and aspect ratios (including social media posts, many product images, and in-email pictures), many don’t think twice.
But what about when circle images and designs work best? There are plenty of occasions when this would be the case, including for some site avatars or profile pictures, favicons for your site, or even key design elements that you want to draw attention to.
The good news is that creating circle images and designs are easier than you’d think with the right tools! In this post, we’re going to show you how to make circle designs with Snappa, including how to crop an image into a circle, and go over some ideas for when you’d want to use them.