It feels like ever since Facebook Zero was announced, marketers and brands haven’t been able to talk about anything but the major social media site that caused “friending” to become a verb. After several months of fixating on Facebook, though, Instagram has finally stolen the spotlight away from their partner platform with their new IGTV.
Instagram’s new IGTV is a huge development in the marketing world, bring more long-form content to the platform in a way that’s sure to shake things up.
In this post, we’ll take a look at everything we need know about IGTV, including what’s the proper IGTV video size & dimensions, what IGTV means for Instagram’s platform, what it means for marketers, examples of businesses already knocking it out of the park, and a few ideas for where to get started. [continue reading…]
Unsurprisingly, with this kind of engagement and enthusiasm from its users, YouTube has exceptional marketing potential for brands who are ready to offer interesting, valuable content tailored to their audience. The content itself, though, isn’t the only thing that you need to be considering; you also need to put time and effort into the look of your channel itself, and your profile picture is an important part of that.
In this post, we’re going to take a look at your perfect YouTube profile picture size and other tips, examples, and even a few templates. You can use these best practices to create a great impression and get more clicks to your channel. [continue reading…]
Facebook’s implementation of events has changed the way that businesses and brands market their events. Traditional methods of event promotion, such as print media or signage aren’t as effective and everything is moving online with social media being the main driver.
Facebook events are essential, but there are many factors that contribute to a great Facebook event. One of the most important things to consider when creating a Facebook event is having the proper Facebook event photo size and the proper visuals to make your Facebook event stand out! Be sure to include a strong event description and the correct time, date, and address within the event details.
With Facebook events, you can do more than just invite your friends and fans – you have the ability to:
The opportunities for Facebook events are endless and brands who aren’t using Facebook to spread their word are missing out! It’s incredibly simple for you to use and I’ve outlined the best practices and everything you need to know about the best Facebook event photo size. Here are some steps on how you can create a professional event on Facebook![continue reading…]
Photography has always been an integral part of design. Unfortunately, we’ve grown accustomed to seeing cheesy stock images of people in suits shaking hands. Not only are a lot of these stock photos tacky, but they cost a lot of money.
Thankfully, there’s been a growing number of websites with beautiful stock photography popping up all over the web. Best of all, they’re free!
In this post, we’ve curated a list of awesome websites for free stock photos. [continue reading…]
Twitch has made live streaming way more accessible than it was years ago and gamers of all ages are creating Twitch channels worldwide to showcase their gameplay. To really stand out from the other Twitch channels, it is important to have the right Twitch banner size, profile picture, but more importantly professional looking visuals that will help your channel stand out from the rest.
We have compiled all the right Twitch TV sizes and channel best practices that will take your Twitch channel to the next level![continue reading…]
Optimize your YouTube thumbnails with these dimensions: 1280 pixels wide by 720 pixels tall, with a minimum width of 640 pixels. A ratio of 16:9 is ideal as it’s used most often in YouTube players and previews.
If you want to get more views on your YouTube videos, there’s one tactic you can use to get them instantly: use better thumbnail images.
Thumbnail images are just as important as the video’s title if you actually want to get clicks. The images themselves are what can jump out at users and help you stand out in a long line of search results. Since these image thumbnails also show up on Google’s search engines, they’re essential to maximize your impressions.
In this post, we’re going to discuss everything you need to know about YouTube thumbnails, including the ideal size, how to create them, and the only best practices list you’ll ever need. [continue reading…]
Optimize your Twitter header photo with these dimensions: 1500 pixels wide by 500 pixels tall. You’ll also need to account for your profile picture and the invisible area.
If you’ve ever struggled with Twitter header dimensions you’re not alone…
Even though Twitter has provided guidelines for their header photo size, it’s still ridiculously difficult to get the sizing just right. That’s because Twitter does this funny thing where they chop off part of your cover photo even if you follow the recommended guidelines.
In addition, you also need to worry about how your header photo scales across different screen resolutions.
The good news is we’ve solved this problem and I’m here to help you do the same.
In this article, we’ll cover in detail what Twitter header size you should be using along with some guidelines to ensure that it displays properly. [continue reading…]
With the increase in video popularity on the platform, individuals and brands are quickly learning the ins and out of video and video optimization on Instagram to better their content and engagement. One common question we’ve seen asked is what Instagram video format is most ideal for the platform?
I’ve outlined the best Instagram video format that everyone should use, ways that you can increase video quality, and I showcase some examples of the best Instagram videos on the platform.[continue reading…]
To continue to thrive in the business and marketing world, we all know that it’s essential to prioritize continual learning. Stagnation is not an option if you want to even maintain success, let alone build on it. There are some truly exceptional resources out available that make this task easier, especially when it comes to business and marketing podcasts.
Regardless of what you specialize in, there are a number of business and marketing podcasts that everyone can learn from. These are the 31 business & marketing podcasts you need to listen to in 2020.
Facebook groups are an essential part of social media marketing for an increasing number of businesses – especially those who are creating value-based groups for their clients. These groups are incredibly useful in terms of establishing an online community!
Facebook groups are great for finding new ways to build relationships with your clients and to give them one-on-one support by offering new and exclusive information just for them. With Facebook group features being updated frequently, those groups are becoming even more useful for both businesses and the group’s members.
There’s a lot that goes into creating a great Facebook group, and most businesses end up so focused on the content and engagement that they forget about some of the smaller details that can make a big impact. One of those not-so-small details is your cover photo, which is so much more than “just a picture to fill the space.”
In this post, we’re going to look at how to create an incredible Facebook group cover image, including the perfect Facebook group cover photo size and the best practices you need to make your group stand out. [continue reading…]