Infographics can take some extra time to create, but they’re well worth it.
Not only will they help you to diversify your content marketing, but they also have some powerful benefits that you can’t ignore. These include:
Too many businesses fail to use infographics because they don’t have a team of in-house designers or knowledge of how to create them. Fortunately, there are tools like Snappa that provide ready-made, fully customizable infographic templates that you can quickly use to create beautiful infographics to accomplish your marketing goals.
In this post, we’re going to take a look at seven different types of infographic examples available through Snappa and how to use them for your business. [continue reading…]
Instagram is incredibly valuable for businesses and marketers, especially since users are so excited to engage with brands on-platform. More than 80% of users follow at least one brand, and more than 120 million users as of 2017 had gotten in touch with a business through a CTA button on the business’s profile. Instagram users are regularly discovering new brands and new products on-platform, and they’re making purchases, too.
If you want to see those results, of course, then you need to be doing everything in your power to engage in Instagram best practices. Plenty of brands are able to get the basics down: slap on a few hashtags (ideally, between 8-11), share some great pictures, and include some Stories into the mix. Where many start to let things slide, however, is the details. And with the devil being in the details, as they say, this can cost you.
One of those details is their profile picture. This is one thing that most people don’t give a lot of thought to, even though they should. In this post we’re going to discuss why it’s so important, and we’ll also look at ideal Instagram profile picture size and the best practices you need to be using. [continue reading…]
This is it… the final stretch of 2018 as we count down the last fifty days before the new year. It’s time for us to regroup and really think hard about what we can do in 2019 to really stand out and have a successful year.
Whether you dislike social media or love social media. It is arguably the largest form of communication on the web and if you really want your brand to be noticeable, social media should play a large part in your content marketing strategy.
Social media is a dynamic field that is always changing, but there are several trends that can help us prepare for 2019. Here are 4 social media marketing trends I think we should all focus on, as we drag ourselves into the new year.
You start a YouTube channel so you can connect with a new audience and build more solid relationships with the customers you already have. You do everything right. Overtime, you start to see views increase, and your viewer retention rates are high.
This is all great, but you realize that you aren’t actually seeing a lot of results off platform. Your subscriber number isn’t increasing, there isn’t a lot of traffic to your site, and sales are unaffected. What gives?
In many cases, branded YouTube channels that have great content are dropping the ball in one major way: their YouTube outros. In this post, we’re going to discuss what YouTube outros are, why they’re so important, and how to create one that will help you get the results you’re looking for. [continue reading…]
YouTube Channel Art Dimensions
Optimize your YouTube channel art with these dimensions: 2560 pixels wide by 1440 pixels tall. Keep in mind that channel art looks different on desktop, mobile, and TV displays.
Video is hot right now, and since it’s going to stay that way for the foreseeable future, YouTube is a fantastic platform that more businesses should be using.
While most businesses have optimized their Facebook Pages and Instagram profiles, a lot of small businesses neglect their YouTube accounts if they even actually have them. Fortunately, making your YouTube channel look incredible isn’t too difficult. The first step towards making your channel look great (and legitimate) is with high quality YouTube channel art.
In this post, we’re going to discuss everything that has to do with these banners, including best YouTube channel art sizes, examples, and practices. [continue reading…]
Facebook’s implementation of events has changed the way that businesses and brands market their events. Traditional methods of event promotion, such as print media or signage aren’t as effective and everything is moving online with social media being the main driver.
Facebook events are essential, but there are many factors that contribute to a great Facebook event. One of the most important things to consider when creating a Facebook event is having the proper Facebook event photo size and the proper visuals to make your Facebook event stand out! Be sure to include a strong event description and the correct time, date, and address within the event details.
With Facebook events, you can do more than just invite your friends and fans – you have the ability to:
- Create discussion
- Encourage sharing
- Automate reminders
- Build anticipation
The opportunities for Facebook events are endless and brands who aren’t using Facebook to spread their word are missing out! It’s incredibly simple for you to use and I’ve outlined the best practices and everything you need to know about the best Facebook event photo size. Here are some steps on how you can create a professional event on Facebook! [continue reading…]
When you check out a travel blog online, what’s the one thing that you’re expecting to see?
The pictures. Big, beautiful, jaw-dropping pictures of gorgeous landscapes like oceans and mountain backdrops and classic cities from skyline views. It’s not all that different from how we go to a food blog and expect to see drool-worthy pictures of the blogger’s dinner or latest recipe.
As a result, many travel bloggers focus only on uploading the pictures as they are, and forget about or write off graphics entirely, not realizing the opportunity that they’re missing out in.
Wondering what those opportunities are? In this post, we’re going to look at everything you need to know about graphics for travel blogs and how exactly you can use them to build up your blog. [continue reading…]
Instagram started off as a photo app, but has evolved into a much more advanced platform and now includes video content in the form of Instagram stories, Instagram posts, and long form video content on IGTV.
With the increase in video popularity on the platform, individuals and brands are quickly learning the ins and out of video and video optimization on Instagram to better their content and engagement. One common question we’ve seen asked is what Instagram video format is most ideal for the platform?
I’ve outlined the best Instagram video format that everyone should use, ways that you can increase video quality, and I showcase some examples of the best Instagram videos on the platform. [continue reading…]
It feels like ever since Facebook Zero was announced, marketers and brands haven’t been able to talk about anything but the major social media site that caused “friending” to become a verb. After several months of fixating on Facebook, though, Instagram has finally stolen the spotlight away from their partner platform with their new IGTV.
Instagram’s new IGTV is a huge development in the marketing world, bring more long-form content to the platform in a way that’s sure to shake things up.
In this post, we’ll take a look at everything we know about IGTV, including what it means for the platform, what it means for marketers, examples of businesses already knocking it out of the park, and a few ideas for where to get started. [continue reading…]
Podcasts are a purely auditory experience, so it’s all about listening. Visuals have nothing to do with it, right?
While this may seem like the case, that’s actually really far from the truth. The cover art that users see, after all, is the first real experience that they have with your content. And long before they decide to listen, they’ll look at that artwork and it may even influence whether or not they stick around long enough to read the description of your podcast, let alone download it.
We all know this to be true. We eat with our eyes first, which is why restaurants strive to have Instagram-worthy dishes, even though the taste is what really matters most. Cover art for your podcast is no different, and it should be valued accordingly.
Also worth noting is that when users are browsing through different platforms featuring a large number of podcasts, they’re looking for something to catch your eye. If your cover art really doesn’t entice them, they’ll scroll right past.
In this post, we’re going to go over podcast cover art best practices and answer any questions you may have, in addition to showing you exactly how to create it even if you don’t have any design experience. [continue reading…]