If you’re even an occasional user of Twitter, you’ll have likely noticed that the platform’s interface looks quite a bit different than it used to.
Twitter started a major overhaul on its site this year, rolling out a new design and layout over the past few months. In addition to the new Twitter layout, there are also a large number of major new features they’ve been pushing out at a rapid-fire pace, all of which have shifted overall best practices on the platform.
In this post, we’re going to take a look at the new Twitter designs, layouts, and features that have rolled out over the past few months and what it means for your marketing campaigns.
When it comes to streaming platforms like Spotify, it’s easy to think that the only thing that could ever matter is the music, and maybe the titles. People are there for the music, and if they’re walking around listening through the app with their phones in their pockets, how much could visuals really matter?
This isn’t a mistake that you want to make, however, as Spotify playlist and album covers can actually play a big part in what users choose to listen to. If you want to get more clicks on and listens to your playlist, you’re going to want to choose a strong playlist cover photo.
In this post, we’re going to take a look at how to create a high-performing Spotify playlist cover that will attract user attention, including looking at the best Spotify playlist cover size and specific best design practices. [continue reading…]
We put a lot of effort into making a positive impression on the people around us, whether we’re going out to dinner with friends, on a first date, to a family reunion, or for a job interview. On social media, of course, you have to make that positive impression to people from all of those situations all at once.
If you’re trying to choose a profile picture that’s best for you– whether it’s for your personal accounts, your business, or a mix of both (hey there, LinkedIn!)– the good news is there are plenty of different options to choose from.
In this post, we’re going to take a look at six different profile picture ideas that can help you set the tone that you want while accounting for the standards on different platforms, what your goals are, and your preferred level of privacy.
Social media never stops changing. Platforms are constantly adding new features, updating usability and user experience, and tweaking the appearance of their apps and websites. Sometimes, change means a new algorithm or adjusted organic reach. Other times, it means giving the platform a whole new look
YouTube is the latest social media platform to get a drastic makeover. The new layout for YouTube rolled out in June 2020. While it has been met with mixed reactions, it’s clear the new layout has some advantages for the creators and businesses using the platform for marketing.
In this post, we’ll take a look at YouTube’s new layout. We’ll take a brief tour at what’s new, then explore what these transformations mean for your brand. Finally, we’ll talk about how you can optimize your YouTube content to take advantage of these changes.
Instagram is incredibly valuable for businesses and marketers, especially since users are so excited to engage with brands on-platform. More than 80% of users follow at least one brand, and more than 120 million users as of 2017 had gotten in touch with a business through a CTA button on the business’s profile. Instagram users are regularly discovering new brands and new products on-platform, and they’re making purchases, too.
If you want to see those results, of course, then you need to be doing everything in your power to engage in Instagram best practices. Plenty of brands are able to get the basics down: slap on a few hashtags (ideally, between 8-11), share some great pictures, and include some Stories into the mix. Where many start to let things slide, however, is the details. And with the devil being in the details, as they say, this can cost you.
One of those details is their profile picture. This is one thing that most people don’t give a lot of thought to, even though they should. In this post we’re going to discuss why it’s so important, and we’ll also look at ideal Instagram profile picture size and the best practices you need to be using. [continue reading…]
When you think about social media marketing, you might be focused on post creation, social branding, and trying to find ways to scale your content across multiple platforms. You think about groups and hashtags and images and video playlists. When you’re caught up in all the continual, ongoing details meant to keep your audience engaged, it’s easy to overlook one crucial part of social media marketing: How to write a strong social media bio.
All social media bio sections are important, but few are as important as they are on Facebook, where you’ve got plenty of room to share valuable information and really make it count.
Since your Facebook bio can absolutely influence your success on social media, let’s take some time to go over how to write the perfect Facebook bio for your Page. We’ll take you step by step through the process so that you can have an engaging, informative, heavily-branded, and SEO-friendly Facebook profile for your business. [continue reading…]
YouTube marketing can be a great way to reach new audiences, establish brand awareness, improve customer relationships, and result in both leads and sales. In order to get those outstanding results, however, you need to do more than just post a few fun videos that seem like they might be a good idea; you need a library of strong, strategic content.
If this sounds intimidating, don’t worry– it’s a lot easier than you think. You just need to have a solid foundation of some good YouTube video ideas to get started an understanding of how they’ll help you connect with users at all stages of the buyer’s journey. Remember that the more relevant the content is to the search intent and the user’s stage in the digital sales funnel, the more likely it will be to connect and drive results.
In this post, we’re going to help you get started with exactly that, discussing seven strategic YouTube video ideas for every stage of the digital sales funnel.[continue reading…]
Between social media and content marketing and ad campaigns and brand reputation management, marketing can feel chaotic. Sometimes, though, all we need to see is a quick quote that cuts right to the point of what we’re trying to accomplish in fifteen words or less.
Need a little inspiration, or a little clarity? That’s what these powerful marketing quotes are for.
Whether you’re a marketing agency or a small business (or freelancer!) grabbing your marketing by the reigns, these 105 incredible marketing quotes will transform your business and how you think about advertising, social media, content creation, and so much more. [continue reading…]
Graphic design is an extraordinary talent and skill set that experts work years to develop. And for those of us without that specific skill, we can reach out to designers to hire them firsthand or use third-party design tools that make graphic creation easy. The ability to create something out of nothing is an extraordinary one, especially when that something can become stunning visuals and engaging logos that can make a huge impact on your business.
Inspiration is a huge part of graphic design. You need to have a great idea to start with, an aesthetic to draw inspiration from, and the motivation to get the job done. Sometimes it can be hard to get the creative juices flowing, so whenever it’s time to sit down and start cranking out designs, borrowing some knowledge from the experts is a great way to go.
Ready to find some motivation and get some new ideas? Check out these 40 graphic design quotes are sure to get you inspired. [continue reading…]
Whether you’re trying to promote your brand or business, establish yourself as an influencer, or even just want to share your passion or knowledge on a given subject, YouTube is an outstanding platform. It has a diverse userbase made up of over 2 billion monthly active users. This userbase is not only diverse, but it’s also highly engaged, watching an average of about eleven and a half minutes of content daily on the platform. The platform, therefore, is well worth the effort.
In order to most effectively reach your audience, improve your visibility, and establish your channel, it’s important to take the time and effort to optimize your profile for success. This includes creating keyword-optimized video titles, adding great YouTube thumbnails, designing rocking channel art, and, of course, choosing a great YouTube channel name, which brings us to today’s post!
Your YouTube channel name can help you establish your brand, help users find you, and set the tone for your channel overall. Its importance should be easy to see. And in this post, we’re going to discuss some of the best YouTube channel name ideas and look at a few types of usernames that you’ll want to steer clear of. [continue reading…]