The Best Instagram Video Format You Should Use

best instagram video format

Instagram started off as a photo app, but has evolved into a much more advanced platform and now includes video content in the form of Instagram stories, Instagram posts, Instagram ads, and long form video content on IGTV.

With the increase in video popularity on the platform, individuals and brands are quickly learning the ins and out of video and video optimization on Instagram to better their content and engagement. One common question we’ve seen asked is what Instagram video format is most ideal for the platform?

I’ve outlined the best Instagram video format that everyone should use, ways that you can increase video quality, and I showcase some examples of the best Instagram videos on the platform. [continue reading…]

The Ideal Facebook Event Photo Size & Best Practices (2021)

Facebook Event Cover Photo Size

Facebook’s implementation of events has changed the way that businesses and brands market their events. Traditional methods of event promotion, such as print media or signage aren’t as effective and everything is moving online with social media being the main driver.

Facebook events are essential, but there are many factors that contribute to a great Facebook event. One of the most important things to consider when creating a Facebook event is having the proper Facebook event photo size and the proper visuals to make your Facebook event stand out! Be sure to include a strong event description and the correct time, date, and address within the event details.

With Facebook events, you can do more than just invite your friends and fans – you have the ability to:

  • Create discussion
  • Encourage sharing
  • Automate reminders
  • Build anticipation

The opportunities for Facebook events are endless and brands who aren’t using Facebook to spread their word are missing out! It’s incredibly simple for you to use and I’ve outlined the best practices and everything you need to know about the best Facebook event photo size. Here are some steps on how you can create a professional event on Facebook! [continue reading…]

31 Business & Marketing Podcasts to Listen to in 2021

Business and marketing podcasts

To continue to thrive in the business and marketing world, we all know that it’s essential to prioritize continual learning. Stagnation is not an option if you want to even maintain success, let alone build on it. There are some truly exceptional resources out available that make this task easier, especially when it comes to business and marketing podcasts.

Regardless of what you specialize in, there are a number of business and marketing podcasts that everyone can learn from. These are the 31 business & marketing podcasts you need to listen to in 2021.

If you’d like to discover even more podcasts beyond our own list of favourites, check out the Outbrain marketing podcasts hub!

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The Perfect Twitter Header Size & Best Practices (2021 Update)

Twitter Header Size

If you’ve ever struggled with Twitter header dimensions you’re not alone…

Even though Twitter has provided guidelines for their header photo size, it’s still ridiculously difficult to get the sizing just right. That’s because Twitter does this funny thing where they chop off part of your cover photo even if you follow the recommended guidelines.

In addition, you also need to worry about how your header photo scales across different screen resolutions.

The good news is we’ve solved this problem and I’m here to help you do the same.

In this article, we’ll cover in detail what Twitter header size you should be using along with some guidelines to ensure that it displays properly. [continue reading…]

The Proper Facebook Group Cover Photo Size (2021 Templates)

the ideal Facebook group cover photo size with templates

Facebook groups are an essential part of social media marketing for an increasing number of businesses – especially those who are creating value-based groups for their clients. These groups are incredibly useful in terms of establishing an online community!

Facebook groups are great for finding new ways to build relationships with your clients and to give them one-on-one support by offering new and exclusive information just for them. With Facebook group features being updated frequently, those groups are becoming even more useful for both businesses and the group’s members.

There’s a lot that goes into creating a great Facebook group, and most businesses end up so focused on the content and engagement that they forget about some of the smaller details that can make a big impact. One of those not-so-small details is your cover photo, which is so much more than “just a picture to fill the space.”

In this post, we’re going to look at how to create an incredible Facebook group cover image, including the perfect Facebook group cover photo size and the best practices you need to make your group stand out. [continue reading…]

10 Tips to Step-Up Your Real Estate Social Media Marketing in 2021

real estate social media marketing tips

The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing, is now an industry that relies heavily on social media marketing.

If you’re a realtor, you understand how big of an impact social media has on building trust in your client base. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online.

It’s simple to tweak your content strategy in order to achieve great results for your real estate brand. Here are 10 tips that will help you step-up your real estate social media marketing in 2021.

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How to Make a Circle Image & Ideas for Circle Designs

How to Make a Circle Image & Circle Design Ideas

When you’re working with most design tools to create marketing and product images, you’re typically going to be stuck with square and rectangle cropping options. These are easy for design tools to offer. And since plenty of images online use rectangular cropping and aspect ratios (including social media posts, many product images, and in-email pictures), many don’t think twice.

But what about when circle images and designs work best? There are plenty of occasions when this would be the case, including for some site avatars or profile pictures, favicons for your site, or even key design elements that you want to draw attention to.

The good news is that creating circle images and designs are easier than you’d think with the right tools! In this post, we’re going to show you how to make circle designs with Snappa, including how to crop an image into a circle, and go over some ideas for when you’d want to use them.

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The New Twitter Layout & New Features: Everything You Need to Know

The New Twitter Layout 2020

If you’re even an occasional user of Twitter, you’ll have likely noticed that the platform’s interface looks quite a bit different than it used to.

Twitter started a major overhaul on its site this year, rolling out a new design and layout over the past few months. In addition to the new Twitter layout, there are also a large number of major new features they’ve been pushing out at a rapid-fire pace, all of which have shifted overall best practices on the platform.

In this post, we’re going to take a look at the new Twitter designs, layouts, and features that have rolled out over the past few months and what it means for your marketing campaigns.

There’s a lot to cover here, so let’s go ahead and dive right in. [continue reading…]

Best Spotify Playlist Cover Size & Best Practices

Best Spotify Cover Dimensions & Best Practices

When it comes to streaming platforms like Spotify, it’s easy to think that the only thing that could ever matter is the music, and maybe the titles. People are there for the music, and if they’re walking around listening through the app with their phones in their pockets, how much could visuals really matter?

This isn’t a mistake that you want to make, however, as Spotify playlist and album covers can actually play a big part in what users choose to listen to. If you want to get more clicks on and listens to your playlist, you’re going to want to choose a strong playlist cover photo.

In this post, we’re going to take a look at how to create a high-performing Spotify playlist cover that will attract user attention, including looking at the best Spotify playlist cover size and specific best design practices. [continue reading…]

6 Profile Picture Ideas to Help Your Social Media Presence

Best Profile Picture Ideas

We put a lot of effort into making a positive impression on the people around us, whether we’re going out to dinner with friends, on a first date, to a family reunion, or for a job interview. On social media, of course, you have to make that positive impression to people from all of those situations all at once.

If you’re trying to choose a profile picture that’s best for you– whether it’s for your personal accounts, your business, or a mix of both (hey there, LinkedIn!)– the good news is there are plenty of different options to choose from.

In this post, we’re going to take a look at six different profile picture ideas that can help you set the tone that you want while accounting for the standards on different platforms, what your goals are, and your preferred level of privacy.

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