The Marketer’s Guide to Instagram Hashtags

The marketer's guide to Instagram hashtags

I’m pretty sure I rolled my eyes the first time I saw a Twitter hashtag show up on my TV. That’ll never catch on, I thought. Fast forward about seven years, and people are actually ending sentences with phrases like “hashtag-I-told-you-so” and “hashtag-sorry-not-sorry.” Despite my initial resentment for them, hashtags have become part of social conversation. They are now essential on platforms like Twitter and Instagram.

Hashtags are an essential part of Instagram marketing. Since Instagram is one of the most popular and high-engaging social sites, that means that understanding Instagram hashtags and how to use them is crucial.

In this complete marketer’s guide to Instagram hashtags, we’re going to look at why they matter, how to create a hashtag campaign, tools to help with hashtag research, best practices, and actual examples of small businesses using Instagram hashtags well. This guide is perfect for social media experts, businesses who haven’t even set up their Instagram profile yet, and everyone in between. [continue reading…]

7 Things You Need to Know About the New Facebook Page Layout [2018]

If you’re managing a Facebook page, you might have noticed that your layout changed sometime in July. That’s because Facebook was experimenting with a few layout variations.

Now it appears that Facebook has finalized the new layout and rolled it out across the board on all business pages. Love it or hate it, the new layout is here to say.

In this post, we’ve outlined 7 things you need to know about the new Facebook update. [continue reading…]

4 Types of Social Media Content That Will Drive Engagement

Social media is a platform for interaction. A medium where individuals and brands try to communicate a message across the masses. By creating an engaging environment, brands can use social media to capture the attention of their audience.

With the amount of users on social media, your message can get diluted in between all of the timelines and noise. To make sure your posts stand out, you need to be creating interactive content that creates conversation.

Coming up with social media content ideas can be hard, but coming up with engaging social media content can be even more difficult. That’s why I curated a list of the four different types of social media content that will help increase your engagement and will help you stand out in front of your followers. [continue reading…]

The Perfect Instagram Story Dimensions & Best Practices

Instagram story dimensions

The fact that we can now share photos with our friends instantaneously is amazing. It was only just years ago where we would hear that loud annoying ring whenever we connected to our slow dial-up internet and now we complain when a photo loads for more than 2 seconds.

Instagram has revolutionized the social media realm with its photo sharing capabilities, but most recently, the implementation of the Instagram story is the platform’s biggest hit. With Instagram stories, you can now update your followers on what you’re doing or what your brand is doing. You can post short videos and photos that will disappear in 24 hours to your stories, while being able to keep track of your viewership. We’re starting to see more and more brands using Instagram stories and the main question that comes up is, “how do I achieve the perfect Instagram story with the right Instagram story dimensions?”

We’ve dug deep and analyzed the art of the Instagram story to bring you the best practices and the right Instagram story dimensions so you can go out and create compelling stories to share.

Bonus: Create Instagram stories in less than 60 seconds with our free instagram story templates!

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4 Social Media Marketing Trends You Should Know for 2018

social media marketing trends 2018

This is it… the final stretch of 2017 as we count down the last fifty days before the new year. It’s time for us to regroup and really think hard about what we can do in 2018 to really stand out and have a successful year.

Whether you dislike social media or love social media. It is arguably the largest form of communication on the web and if you really want your brand to be noticeable, social media should play a large part in your content marketing strategy.

Social media is a dynamic field that is always changing, but there are several trends that can help us prepare for 2018. Here are 4 social media marketing trends I think we should all focus on, as we drag ourselves into the new year.

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Using Visuals to Improve Your YouTube Channel

visuals-to-improve-youtube-channel

YouTube seems to be all the rage now with users worldwide spending countless hours streaming viral videos, cat videos, and literally anything and everything else in this world..

People often ask how? How do these channels and videos end up growing with so much popularity and achieving millions of views so consistently?

There are many factors that contribute to the success of a YouTube channel and I know for a fact most of these so called YouTubers are not overnight sensations. They’ve spent an insane amount of time perfecting their craft and there are several ways that you can optimize your channel to achieve more eyeballs to your page. After all YouTube is a search engine in itself.

It is important to remember that YouTube is a visual platform. A medium where people go to look for MORE visuals. Many users often underestimate the power of visuals for their YouTube channel and I’m here to prove them wrong.

If you’re looking to take your channel seriously, I’ve come to the rescue. Here are some YouTube visuals that you should focus on when building and improving your YouTube channel. [continue reading…]

How to Write a Good Blog Post Using Visual Content

Having a blog where you can provide value to your viewers and show your expertise is essential for your business. However, sometimes businesses with blogs struggle to retain their readers or bring in new viewers.

Is it because your content doesn’t provide enough value? Maybe. But low retention in your blog posts can be associated with too much text.

There are many blogs that exist, but the best blogs provide you with more than just a blob of text. The best blogs increase your user’s experience by providing relevant and quality visuals that enhance their reading.

We’ve seen several blog posts that have done incredibly well by adding visual content. In this article, we’ve outlined the key steps to writing a successful blog post with the use of proper visuals. [continue reading…]

100+ Powerful Marketing Quotes That Will Transform Your Business

Powerful-Marketing-Quotes-That-Will-Transform-Your-Business

Between social media and content marketing and ad campaigns and brand reputation management, marketing can feel chaotic. Sometimes, though, all we need to see is a quick quote that cuts right to the point of what we’re trying to accomplish in fifteen words or less.

Need a little inspiration, or a little clarity? That’s what these powerful marketing quotes are for.

Whether you’re a marketing agency or a small business (or freelancer!) grabbing your marketing by the reigns, these 105 incredible marketing quotes will transform your business and how you think about advertising, social media, content creation, and so much more. [continue reading…]

14 Practical Facebook Post Ideas All Businesses Should Use

Facebook post ideas

How often does your business post on Facebook? If I was a betting person, I’d guess that you aimed for at least one (and maybe two) posts a day.

While it doesn’t seem like a big number, that’s a lot of posts—especially since plenty of businesses post more than twice a day. The first ten might be easy to come up with, but it sometimes gets increasingly difficult the longer you go, just because the sheer number of ideas you have to come up with is so large.

It can even be difficult for social media marketers to come up with a continual stream of Facebook posts, so our trick is to have a general store of Facebook post ideas on hand for inspiration. These Facebook post ideas can help us to fill out our Pages and create entire editorial calendars. In this post, I’ll share my 14 favorite go-to concepts for awesome Facebook post ideas that work for all businesses. [continue reading…]

The Blogger’s Guide to WordPress Featured Images

Blogger's guide to featured images

If it feels like there’s a million and one things to consider when writing our blog posts, and that’s because there is; you need to keep everything from word count to keywords to distribution in mind. Since blogging means trying to balance all these factors while simultaneously creating valuable, it’s no surprise that WordPress featured images are often overlooked.

While it’s not a surprise, it is a shame; utilizing high quality, consistently styled featured images on your blog offers a ton of benefits– starting with increased brand awareness and recognition for your business (but definitely not stopping there).

In this blogger’s guide to featured images, we’ll answer all your questions about why you need featured images on your WordPress blog, how to create them, and best practices to follow when choosing and creating them. [continue reading…]