One of today’s most valuable and important social networks is the robust, career-oriented platform LinkedIn. It’s an excellent networking tool, essential for B2B businesses, and invaluable to personal brands looking to establish expertise and credibility. Many brands and professionals are using LinkedIn to grow their businesses, broaden their client base, and establish themselves as thought leaders in their respective spaces.
In order to fully optimize LinkedIn to its highest potential, it’s essential that we make use of all the tools at our disposal. One of the most powerful tools on LinkedIn is its publishing platform, where site members can write and publish original articles.
Publishing articles on LinkedIn is one way that many career professionals, business owners, and brands are choosing to showcase their expertise and build their online platform. Like most social networks, though, elements of your visuals must be attention-grabbing enough to make readers want to click.
Images can help us capture the attention we need for our articles. But those images must be optimized properly for the platform we’re using in order to attract the right sort of attention. Failing to use the correct image sizes can hinder the right people from seeing our work. [continue reading…]
Whether you want to buy a pearl necklace, find the perfect grill for your patio, or are in the market for some new dishware, there’s one thing that will be a crucial part of the buying process: Looking at images of the product themselves.
For some products (like the pearl necklace), aesthetics will be the primary factor in whether or not a customer buys, followed second by price, quality, and things like return or warranty policies. Even in those where the product’s visual theoretically doesn’t matter nearly as much as function (like that grill!), we’re still visual creatures who naturally care about how something looks. All else being equal, if you simply like the look of one grill over another, you’d likely choose that one.
eCommerce images are so important, both for capturing user attention and actually driving sales. You want to have images that stand out on your site and in options like Google Shopping or Facebook Ad campaigns, appealing to users at every point of the process.
In this post, we’re going to dive deep into how to create stellar eCommerce images that sell so you can optimize your online presence and marketing campaigns. [continue reading…]
There’s a lot that goes into a single Facebook Ad. You need to have a strong strategy, an understanding of who your audience is and what targeting options to use, and know what objectives and goals you want to optimize your campaigns for. There’s so much that goes into the strategy upfront that sometimes people forget about one of the parts that matters most: the creative.
We want to help with that. The visuals that you choose for your ad (whether they’re videos or images) make an enormous impact on the success of your campaigns. The copy does matter a great deal, too, persuading users to click and convert, but it’s the image that first grabs user attention and convinces them to even read the copy.
In this post, we’re going to look at some strong Facebook Ad examples and best design practices for images, helping you to create stronger, higher-performing ad campaigns. [continue reading…]
When starting a YouTube channel, there are so many different elements you need to consider in order to gain success on the platform. From YouTube channel art, video descriptions, and video titles – there’s no shortage of things to perfect.
One of the most important aspects of a YouTube channel is the video thumbnail. You need to make sure that your thumbnail is visually appealing and will attract viewers from first glance. A YouTube thumbnail will make or break your video content – it can be the deciding factor for your page!
In this article, we have compiled a list of the best YouTube thumbnail fonts that will attract views and will help your channel grow! We’ve included thumbnail tips along with mistakes to avoid! [continue reading…]
In under two decades, Amazon has grown to be a juggernaut in the eCommerce space, with many people happy to pay for a Prime membership and product prices that are sometimes a dollar (or five) more than what they can pay in a long supermarket just for the convenience and accessibility. You can search for anything, and immediately see hundreds of options for whatever you’re looking for with reviews attached, and you aren’t bound by geography.
There’s a lot that goes into a great Amazon product listing, but there’s one part of the equation that weighs the most heavily on whether or not you get clicks to the product listing all together – the Amazon product image.
Product images are what users typically scan through most intently in their search results, and it’s what will catch their eye if you’ve run an ad to try to draw attention to you, and there’s a lot to keep in mind. If you don’t have the right Amazon image size, users won’t be able to zoom, and the wrong image files will be rejected by Amazon all together.
We don’t want any of that to happen, so in this post, we’re going to take a look at Amazon image requirements for product photos and best practices to help you get those sales. [continue reading…]
Facebook is constantly making changes to improve its users’ experience. New features are regularly added to the platform, and it’s not uncommon for the company to update its style often, too. Facebook’s algorithms are also updated regularly in a continuous attempt to better serve the people and businesses who use the platform.
Sometimes, though, when new features roll out, they get missed by most Page owners, or they’re relatively undervalued.
One incredible Facebook feature that too many businesses aren’t taking advantage of–and that all Pages need to know about–is the “Our Story” section of the business page. So why should you be utilizing it? [continue reading…]
Graphic designs trends are always changing and it’s important to stay on top of these progressions if you’re looking to improve your designs. That’s why this year, I’ve prepared a list of graphic design trends that you should look out for in 2020.
Whether you’re a dedicated graphic designer or not – we should all understand the fundamentals of design. Having strong visuals in your content marketing strategy are essential and incorporating new design trends to your canvas will help take your visuals to thee next level!
It’s hard for me to think of a social media platform that holds more of a community than Twitch. The ability for viewers to interact with a streamer one-on-one and to other viewers in real-time is very fascinating.
One of the most interesting aspects of Twitch streams are the Twitch emotes. The ability for users to be able to create Twitch emotes and to share emoticons in chat as a form of communication is mind-blowing. It almost seems as if the Twitch community has created a new universal language between each other with graphics.
Twitch emotes are always changing based on new trends, memes, and cultural events. Since followers are allowed to create their own emoticons, we get questions all the time about free Twitch emote makers and the best Twitch emote sizes.
There’s always something new in social media. Sometimes, that simply means new features or ad types that we can use to better engage or connect with our target audience. Sometimes, though, it means new platforms all together.
TikTok meets that criteria, as the new-ish, up-and-coming platform for Gen Z users. If you haven’t heard of it, that’s ok; it probably means you’re over the age of 24.
For those who don’t know, it’s a video creation app that’s used to create short, entertainment-oriented videos. Think lip syncing, talent show, and sketches or bits created to make people laugh. It’s probably most similar to Vine, but it’s taken on a bit of a new life of its own.
If Gen Z users are your target audience, then advertising on this platform may be something that you want to consider. TikTok advertising is still in early stages of development and is only in beta testing as of now, but in this post we’ll walk you through everything you need to know about advertising on the platform, including some valuable best practices to test for yourself. [continue reading…]