5 Tips to Step-Up Your Real Estate Social Media Marketing in 2019

Tips for Real Estate Social Media marketing

Whether you believe it or not, the majority of the real estate market has moved online. What used to be an industry that depended on cold calling and traditional marketing, has now moved to an industry that relies heavily on social media marketing.

If you’re a realtor, you understand how big of an impact social media has on building trust in your former and future client base. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online.

By tweaking your content strategy and optimizing your current and future social media posts. You can achieve great results for your real estate brand. Here are 5 tips that will help you step-up your real estate social media marketing in 2019. [continue reading…]

7 Infographic Examples You Can Use For Your Business

infographic examples

Infographics can take some extra time to create, but they’re well worth it.

Not only will they help you to diversify your content marketing, but they also have some powerful benefits that you can’t ignore. These include:

Too many businesses fail to use infographics because they don’t have a team of in-house designers or knowledge of how to create them. Fortunately, there are tools like Snappa that provide ready-made, fully customizable infographic templates that you can quickly use to create beautiful infographics to accomplish your marketing goals.

In this post, we’re going to take a look at seven different types of infographic examples available through Snappa and how to use them for your business. [continue reading…]

The Ideal Instagram Profile Picture Size & Best Practices

best Instagram Profile Picture

Instagram is incredibly valuable for businesses and marketers, especially since users are so excited to engage with brands on-platform. More than 80% of users follow at least one brand, and more than 120 million users as of 2017 had gotten in touch with a business through a CTA button on the business’s profile. Instagram users are regularly discovering new brands and new products on-platform, and they’re making purchases, too.

If you want to see those results, of course, then you need to be doing everything in your power to engage in Instagram best practices. Plenty of brands are able to get the basics down: slap on a few hashtags (ideally, between 8-11), share some great pictures, and include some Stories into the mix. Where many start to let things slide, however, is the details. And with the devil being in the details, as they say, this can cost you.

One of those details is their profile picture. This is one thing that most people don’t give a lot of thought to, even though they should. In this post we’re going to discuss why it’s so important, and we’ll also look at ideal Instagram profile picture size and the best practices you need to be using. [continue reading…]

4 Social Media Marketing Trends You Should Know for 2019

social media marketing trends 2018

This is it… the final stretch of 2018 as we count down the last fifty days before the new year. It’s time for us to regroup and really think hard about what we can do in 2019 to really stand out and have a successful year.

Whether you dislike social media or love social media. It is arguably the largest form of communication on the web and if you really want your brand to be noticeable, social media should play a large part in your content marketing strategy.

Social media is a dynamic field that is always changing, but there are several trends that can help us prepare for 2019. Here are 4 social media marketing trends I think we should all focus on, as we drag ourselves into the new year.

[continue reading…]

How to Make an Incredible YouTube Outro

Youtube channel outro

You start a YouTube channel so you can connect with a new audience and build more solid relationships with the customers you already have. You do everything right. Overtime, you start to see views increase, and your viewer retention rates are high.

This is all great, but you realize that you aren’t actually seeing a lot of results off platform. Your subscriber number isn’t increasing, there isn’t a lot of traffic to your site, and sales are unaffected. What gives?

In many cases, branded YouTube channels that have great content, a strong profile picture, the best video format, solid channel art are dropping the ball in one major way: their YouTube outros. In this post, we’re going to discuss what YouTube outros are, why they’re so important, and how to create one that will help you get the results you’re looking for. [continue reading…]

13 Helpful Resources for Color Palette Inspiration

Color Palette Inspiration

When it comes to graphic design, color plays an important role. In fact, selecting a great color palette is one several graphic design tips we advocate.

But if you’re not a designer, you might be a little low on inspiration.

Not to worry…

In this post, we’ve curated a killer list of resources for color palette inspiration. Now you’ll never run out of colors ever again.

Let’s dive in! [continue reading…]

The Ideal Facebook Event Photo Size & Best Practices (2019)

facebook event photo size

Facebook’s implementation of events has changed the way that businesses and brands market their events. Traditional methods of event promotion, such as print media or signage aren’t as effective and everything is moving online with social media being the main driver.

Facebook events are essential, but there are many factors that contribute to a great Facebook event. One of the most important things to consider when creating a Facebook event is having the proper Facebook event photo size and the proper visuals to make your Facebook event stand out! Be sure to include a strong event description and the correct time, date, and address within the event details.

With Facebook events, you can do more than just invite your friends and fans – you have the ability to:

  • Create discussion
  • Encourage sharing
  • Automate reminders
  • Build anticipation

The opportunities for Facebook events are endless and brands who aren’t using Facebook to spread their word are missing out! It’s incredibly simple for you to use and I’ve outlined the best practices and everything you need to know about the best Facebook event photo size. Here are some steps on how you can create a professional event on Facebook! [continue reading…]

How to Create the Best Travel Graphics to Grow Your Blog

use travel graphics for your blog

When you check out a travel blog online, what’s the one thing that you’re expecting to see?

The pictures. Big, beautiful, jaw-dropping graphics of gorgeous landscapes like oceans and mountain backdrops and classic cities from skyline views. It’s not all that different from how we go to a food blog and expect to see drool-worthy pictures of the blogger’s dinner or latest recipe.

As a result, many travel bloggers focus only on uploading the pictures as they are, and forget about or write off travel graphics entirely, not realizing the opportunity that they’re missing out in.

Wondering what those opportunities are? In this post, we’re going to look at everything you need to know about travel graphics for blogs and how exactly you can use them to build up your blog viewership. [continue reading…]

The Best Instagram Video Format You Should Use

best instagram video format

Instagram started off as a photo app, but has evolved into a much more advanced platform and now includes video content in the form of Instagram stories, Instagram posts, Instagram ads, and long form video content on IGTV.

With the increase in video popularity on the platform, individuals and brands are quickly learning the ins and out of video and video optimization on Instagram to better their content and engagement. One common question we’ve seen asked is what Instagram video format is most ideal for the platform?

I’ve outlined the best Instagram video format that everyone should use, ways that you can increase video quality, and I showcase some examples of the best Instagram videos on the platform. [continue reading…]

The Ultimate Guide to Instagram’s IGTV & The Ideal Video Size

what is IGTV video size

It feels like ever since Facebook Zero was announced, marketers and brands haven’t been able to talk about anything but the major social media site that caused “friending” to become a verb. After several months of fixating on Facebook, though, Instagram has finally stolen the spotlight away from their partner platform with their new IGTV.

Instagram’s new IGTV is a huge development in the marketing world, bring more long-form content to the platform in a way that’s sure to shake things up.

In this post, we’ll take a look at everything we need know about IGTV, including what’s the proper IGTV video size & dimensions, what IGTV means for Instagram’s platform, what it means for marketers, examples of businesses already knocking it out of the park, and a few ideas for where to get started. [continue reading…]