Your Facebook videos require a lot of creativity and a lot of time to make, especially once you start looking at creating multiple videos back to back. They’re easily worth it, as 71% of Facebook users increased their social video viewing in the last year, and 60% more are expected to do within the next. Native videos are also prioritized in the algorithm more than other content, and are given much higher reach than outbound links or potentially even text-only posts from your Page.
We’re enormous fans of Facebook video marketing here at Snappa, but we’ve always noticed that after all the work it takes to create a great Facebook video campaign, there’s one place that businesses often forget to pay attention. That’s the video ad format.
In this post, we’re going to take a close look at the best Facebook video format that you can use, why it matters, and how to get the best results from your videos every time. [continue reading…]
My entire career wouldn’t be possible if it wasn’t for the gig economy. I work full-time from home, running my own business, selling writing services to clients literally all over the world. I’m far from the only one, and as the gig economy continues to thrive (which it will), we’re going to see the number of people making money online continue to skyrocket.
Plenty of sites and companies have caught onto this, and offer platforms and services that are designed to help independent creators find new ways to make money off of their work– even if they aren’t selling it directly to someone else.
Patreon is one of these sites, which allows account holders to offer paid subscriptions to interested users who love what they’re doing. Everyone from poets to video game streamers to podcast hosts to nonprofit organizers have set up Patreons, with the goal of earning enough income from interested users that they can spend more time creating great content without the need to bog their viewers/listeners/readers down with annoying advertisements.
Patreon therefore offers a valuable chance for semi-regular, predictable streams of income that allows the creators to keep doing what they love, all while getting sponsored. It goes without saying, however, that most people won’t part with their money so easily, so having a solid channel that looks reputable is almost as important as great content. And of course, the Patreon banner is an important part of that. [continue reading…]
YouTube admittedly takes a little more work than most other social media marketing platforms. Here, long-form video content, similar to IGTV, dominates, and video takes a significant amount of time to plan, create, and edit, even before you factor in things like keyword research or adding in closed captions. With so many big details to tackle before you can even upload a single video, it’s easy to overlook one tiny detail that may seem inconsequential but that actually has a big impact on your content: the best YouTube video format.
With YouTube supporting so many different file formats, it’s easy to overlook this detail and just choose the first option that looks good, but this can impact the quality of the video once uploaded. We don’t want your content or your campaigns to be negatively impacted, so in this post, we’re going to take a look at the best YouTube video format and everything technical that you need to be keeping in mind. [continue reading…]
Twitter video has been booming. Not only is video Twitter’s fastest growing ad format, but there’s also about 1.2 billion video views every day on Twitter. Considering that Tweets with videos get about 10x more engagement than those without, it’s clearly to see why marketers and advertisers are prioritizing video on the platform more than ever before.
A lot of these marketers, businesses, and advertisers, however, are a little in the dark about how exactly to get the kind of results they want with Twitter video. They aren’t sure how long their videos should be, what type of file format they should be using, and even what size video dimensions to upload.
With so much potential for Twitter video, we don’t want you to leave any potential engagement, clicks, or conversions on the table. In this post, we’re going to go over everything you need to know about the best Twitter video format and technical requirements that you need to know. [continue reading…]
When Instagram Stories first rolled out, I remember actually saying out loud “but what’s the point if it disappears in 24 hours? No one will want to use this.”
I was very, very wrong.
Instagram Stories–which were a copycat of Snapchat’s classic disappearing-after-a-day content– became a wildly popular feature, and it was so successful that Facebook eventually rolled out their own version, and they both moved from mobile-only to mobile- and desktop- friendly. Stories have developed rapidly on these platforms in the past few years, offering “Swipe Up” links, Story Ads, interactive stickers, highlight covers, and even Shoppable content that allows users to purchased tagged products.
If you’re wondering why you should use them, it’s not just about the fact that Stories have become more high-tech than we ever expected; it’s because users love them. Consider the following statistics from Embed Social:
One third of the most viewed Instagram Stories come from business accounts
96% of marketers surveyed plan to continue using Stories Ads over the next six months, which means that it’s currently working for them
The biggest challenge with Stories for many brands isn’t getting engagement on their content; it’s reliably coming up with enough ideas to be posting consistently. In this post, we’re going to look at 7 different types of Story ideas that you can use to build up your brand and engage your audience across social media. [continue reading…]
Social media is one of the best ways to connect with your target audience. It’s often one of the first touch points users might have with your business, introducing them to your brand and what you offer, and it’s an incredible way to build long-term relationships with interested users who can eventually become customers.
This doesn’t just happen instantly, however, and social media marketing for businesses requires more than a few random posts with philosophical quotes attached; you need to have a strategy in place to help you brand and represent your business in a meaningful way. Branding on social media involves a series of decisions that will help you stand out, connect with your audience, and make a big (and strong!) impression.
In this post, we’re going to take a look at 3 crucial elements of social media branding: the voice, the visual, and the awareness strategies you need. [continue reading…]
Instagram story highlights are a great way to showcase your best Instagram stories on your profile page. Using your Instagram story highlights, you can divide your archived stories into different categories, while having the flexibility to choose which stories you would like to display for profile visitors to see.
With the introduction of IG story highlights, your Instagram stories can be viewed after 24 hours of being posted. But, what’s neat is that you have the ability to create Instagram story highlight covers to spice up your profile.
In this post, I will be giving you an in-depth guide on how to properly use Instagram story highlights and a tutorial on how to create free Instagram highlight covers to attract more visitors to your IG feed!
Squarespace has exceptional ease of use and zero learning curve, which is a huge advantage for non-techy business owners who want an affordable but reliable site that will help them sell well and that’s easy for them to use. It only makes sense that it would become so popular for eCommerce sites looking to quickly connect with their target audience.
Many of our clients use Squarespace for their sites, and they’ve recently been asking us about Squarespace image sizes and best practices to help them effectively sell their products and services.
You’ve asked, and we’ve answered! In this post, we’re going to take a close look at the best Squarespace image size for different types of product photos, along with some design tips to ensure that you’re maximizing the potential for conversions. [continue reading…]
Shopify is an incredible eCommerce platform, making it easier than ever for businesses and merchants to create a site for their business, market their products, and sell like never before. They have multiple different shopping cart and payment options naturally integrated into the platform, and there are thousands upon thousands of apps that can help you do everything from automate your accounting to create shipping labels at a discount.
There’s so many incredible options that sometimes merchants can still feel a little lost with some of the basics. If you can upload images of so many different shapes and sizes, for example, how do you find out which one is best?
Fortunately, there are straightforward answers about the best Shopify image sizes, image subjects, and overall best practices. In this post we’ll look at everything you need to know about the best Shopify image sizes and how to optimize them to help you sell more right away. [continue reading…]
In under two decades, Amazon has grown to be a juggernaut in the eCommerce space, with many people happy to pay for a Prime membership and product prices that are sometimes a dollar (or five) more than what they can pay in a long supermarket just for the convenience and accessibility. You can search for anything, and immediately see hundreds of options for whatever you’re looking for with reviews attached, and you aren’t bound by geography.
There’s a lot that goes into a great Amazon product listing, but there’s one part of the equation that weighs the most heavily on whether or not you get clicks to the product listing all together – the Amazon product image.
Product images are what users typically scan through most intently in their search results, and it’s what will catch their eye if you’ve run an ad to try to draw attention to you, and there’s a lot to keep in mind. If you don’t have the right Amazon image size, users won’t be able to zoom, and the wrong image files will be rejected by Amazon all together.
We don’t want any of that to happen, so in this post, we’re going to take a look at Amazon image requirements for product photos and best practices to help you get those sales. [continue reading…]