Shopify is an incredible eCommerce platform, making it easier than ever for businesses and merchants to create a site for their business, market their products, and sell like never before. They have multiple different shopping cart and payment options naturally integrated into the platform, and there are thousands upon thousands of apps that can help you do everything from automate your accounting to create shipping labels at a discount.
There’s so many incredible options that sometimes merchants can still feel a little lost with some of the basics. If you can upload images of so many different shapes and sizes, for example, how do you find out which one is best?
Fortunately, there are straightforward answers about the best Shopify image sizes, image subjects, and overall best practices. In this post we’ll look at everything you need to know about the best Shopify image sizes and how to optimize them to help you sell more right away.
What Are The Best Shopify Image Sizes?
There isn’t necessarily one set ideal image size on Shopify, but instead best practices that you can stick to.
Shopify, after all, gives you plenty of options, and with the option to upload more than 250 images per product, it’s important to get it right.
The maximum image size is 4472 x 4472 pixels, which can come in the form of a file size up to 20 MB. The most popular Shopify image file format is JPG, which offer a great balance between high quality and great compression for fast site loading speeds. PNGs are also popular, with a slightly higher image quality though the large file size has the potential to slow your site down overall.
Keep in mind that while you can use any file size up to 4472 pixels, that doesn’t necessarily mean that you should. Images that are too large still have the potential to slow your shop down unnecessarily, especially if you’re using a lot of them on your store. Since many stores are using plenty of product images to sell more and keep customers happy, this is something to consider. You want to use the highest resolution image possible without sacrificing site quality; if a site is slow, after all, you can start losing sales quickly.
Because of this, Shopify recommends using 2048 x 2048 pixels for square product photos, which show up well on mobile and desktop alike. These images will be high resolution, giving your store a professional look and helping you sell more, and the pixel count is high enough that you’ll have exceptional zooming capabilities (which kick in once the images are at least 800 x 800 pixels).
Types of Images to Include on Your Shopify Store
When you browse different Shopify stores, you’ll notice that like on all eCommerce platforms, there are number of different images you can use to promote your product.
- Product-only images, which are often placed on a neutral or white background. These are typically used for the primary product images, which show up in searches.
- Images of the product in use, with a rich background. This can range from a woman twirling in the dress you’re selling, or people standing sitting outside the tent you’re looking to promote with the woods in the background. Showing the image in use can help people picture themselves using it and offer value.
- Photographs with graphic overlays, such as the one below which uses graphics or texts to establish context on use or size, or highlight different features. We can help with this at Snappa; simply upload your product image, and use our built-in graphics and drag-and-drop design tools to create high-converting images.
- Graphics entirely used to offer information value. This could include a graphic showing three different variants, comparing sizes or options, or even a size chart.
Shopify Image Best Practices
Want to make sure that your Shopify images are well-optimized to help you sell as much as possible, scaling your business into a massive success? Many best practices will vary heavily from business to business or from industry to industry, but all Shopify store owners need to be using these three rules of image optimization.
Use The Same Styled Thumbnail For All Primary Product Images
There multiple types of different images that you can choose from to market your product, and opting to choose a single style to feature as the primary product image is an excellent choice. It will make your search results look uniform, giving your site a consistency that helps it to look established, credible, and professional.
Most storefronts will opt to choose an image style like the above, with the product standing alone on a completely white background that blends into the site overall. It’s neutral, and it helps people review their options quickly and see what exactly it is they’re clicking on. Try out these images and see if the work for you.
Include a Variety of Images
We just talked about choosing a consistent style for your primary images, but that only has to do with your primary image that will first represent your product and get clicks.
You should still include a variety of other types of images on each product listing if at all possible. This can include up-close images of certain features of the products; in the example below, this is used to show the color, thickness, and texture of the hair extensions being sold.
Remember that the more images users have, the more information they have. They can see the product from different views and angles, see it in use, and get a better idea if it’s right for them. Not only can that instill more confidence in users to purchase, driving up your sales, it also increases the likelihood that they’ll make the right choice for them and be happy with their purchase. This means lower return rates and increased profitability overall.
Test to See What Works
You might find that images with backgrounds work best as the primary images. Maybe if you’re selling clothing, you find that they get more clicks when they’re on the model instead of laying flat on a white background, for example.
The only way to know for sure is to test it out for yourself. Run dedicated split tests, only testing the images to see what gets you more clicks and more conversions.
There are tools that can help with this, including the Neat A/B app, which will cycle different images back and forth at set intervals until you have the answers you need, seeing what’s more effective. This can be different in every industry and for every brand, so taking the time to run the tests can be a great call.
Shopify images aren’t the only thing you need to sell on the platform, but they’ll make a huge impact on whether or not your store is successful and profitable. Starting with the right types, ensuring they’re uploaded to the perfect sizes, and then optimizing them fully for sales is something you definitely want to invest the time and effort into, as it will pay its dividends many times over.
Need help customizing your images for your Shopify store to make sure they’ll sell? Start your free trial with Snappa today.
What do you think? How do you optimize your Shopify images to help you sell? What Shopify image sizes have worked best for you? Share your thoughts and questions in the comments below!