You start a YouTube channel so you can connect with a new audience and build more solid relationships with the customers you already have. You do everything right. Overtime, you start to see views increase, and your viewer retention rates are high.
This is all great, but you realize that you aren’t actually seeing a lot of results off platform. Your subscriber number isn’t increasing, there isn’t a lot of traffic to your site, and sales are unaffected. What gives?
In many cases, branded YouTube channels that have great content are dropping the ball in one major way: their YouTube outros. In this post, we’re going to discuss what YouTube outros are, why they’re so important, and how to create one that will help you get the results you’re looking for.
What is a YouTube Outro?
When you’re watching a YouTube video on popular channels, there’s a good chance it will be broken down into three sections: an introduction into what the video will cover, the video itself, and then an end slide known as the “outro.”
A YouTube outro will typically contain some sort of template ending that contains links to content, sites, and products mentioned, along with a CTA. This CTA might encourage users to check out your site, buy a product, watch additional videos, or subscribe to the channel. You can make these dynamic, and add video snippets to the template, but simple works well, too. As long as there are clickable links, you’re good to go.
You can see what this looks like here:
YouTube outros will help you drive specific actions from viewers who enjoyed your video enough that they watched it the whole way through. This can make the difference between someone thinking “that was cool” before clicking on a suggested video and someone thinking “that was cool, let’s check out that site or channel” and converting.
YouTube Outros: The Technical
When it comes to YouTube outros, there are a few technical things to keep in mind.
You won’t just want to have the slide appear for two seconds at the end of the video. That isn’t enough time for viewers to process what they’re seeing and make a decision to take an action or not. Give it a good eight seconds minimum so that viewers can read over what you’re asking and take action before the screen goes to black.
You also need to choose the right size. When it comes to YouTube outro size, it will be the same as your YouTube video. Opt for 1920 x 1080, which will yield the standard HD dimension of 16:9. This will look great when viewed on large screens and mobile devices alike.
How to Create a YouTube Outro
Creating a YouTube outro is easier than you’d think. Start by logging into Snappa. You can either choose an outro template, or start from scratch. In this example, we’ll do the latter and choose to start from scratch and with a 1920 x 1080 canvas.
Start by adding a background of your choice. Picking a subtle pattern is typically a good choice here; using stock photos can work too, but sometimes they can end up being overwhelming. Patterns add dimension without detracting from what you really want users to focus on.
Next, you’ll add text to your outro. At this point, you should know what actions you want to drive from the outro and optimize the template accordingly. You can add background shapes like ovals or rectangles behind the text to help emphasize it and draw attention.
If you want to eventually add videos to the outro, you can add spaces on the template to designate where they’ll go with blank rectangles.
If you want to get fancy with it, you can add “frames” by overlapping contrasting rectangles onto the frames.
Next, add subscribe buttons and share the details for your social media profiles so people can find you easily.
These templates can be added to your video editor when editing each YouTube video, and smaller video clips can be overlaid on top of them. You can also add additional effects through your video editor, turning this template into something extra magical.
YouTube Outro Best Practices
The results you get from your videos will often only be as strong as your YouTube outros. For this reason, it’s important to really knock it out of the park. Since you only really have to create one template for your YouTube outro, a tool like Snappa makes it easy to do. Take the time to make sure your outro is extraordinary.
Here are a few best practices that can help you do so:
- Use plenty of whitespace. This is a good design tip in general. If the outro becomes overly crowded with different elements stacked on top of each other, it will be overwhelming and you won’t see any results.
- Choose CTAs that make sense. Link to relevant videos or blog posts. Include links to relevant products, but only if it makes sense. You can ask for more than one action to be taken and give people options, but make sure that the CTAs you’re optimizing for actually make sense based on the video users just watched.
- Have some consistency. Using the same few templates will add a feeling of consistency to your channel, which can add credibility. It also makes things easier for you. Consider having your social media handles available on each outro and a subscribe button in addition to whatever else you choose.
You’ve created your YouTube channel with a clear purpose in mind. For many businesses, it’s to promote your products and build relationships with your viewers. If you neglect to have a strong outro, you’re losing an opportunity to take that relationship a step further.
Whether you choose to send users to your site, another video, a landing page, or event, just asking them to subscribe, use the momentum you’ve got to drive significant actions that will push the relationship forward. They’re easy to create, especially with Snappa’s ready-made templates waiting for you, and they’ll increase your channel’s ROI across the board.
What do you think? How do you optimize your YouTube outros? Which best practices work best for you? Share your thoughts in the comments below!