Facebook’s event feature has transformed how businesses and brands market their events. Social media has become the main driver for event promotion, while traditional methods like print media and signage have taken a back seat.
Facebook events are essential, but there are many factors that contribute to a great Facebook event. One of the most important things to consider when creating a Facebook event is having the proper Facebook event photo size with quality visuals. Don’t forget to include a strong event description with the correct time, date, and address in the event details.
With Facebook events, you can do more than just invite your friends and fans – you have the ability to:
- Create discussion
- Encourage sharing
- Automate reminders
- Build anticipation
Here is the best Facebook event photo size with steps on how you can create a professional event on Facebook.
What is the Best Facebook Event Cover Photo Size?
Before you begin creating your Facebook event, you will want to create a Facebook event cover photo with the right size and dimensions. The correct Facebook event cover photo size has the dimensions of 1920 x 1005 pixels.
Previously, the dimensions were 1920 x 1080 with an aspect ratio of 16:9, but this has since changed. If your event photo is smaller than 1920 pixels wide, Facebook will enlarge it, causing a loss in quality. Facebook will also crop event banners that are too wide or tall. Therefore, it’s important that your Facebook event cover photo size is exactly 1920 x 1005 pixels.
If you’re looking for an easy way to create a Facebook event cover photo with the right size, you can use a free design tool like Snappa. The correct dimensions are already preset, and we have hundreds of Facebook event cover photo templates that you can customize and design in minutes!
For a detailed walkthrough, check out the quick video tutorial below:
How to Create a Facebook Event
Now that you have your Facebook event cover photo created, it’s time to get your event set up.
The first step when creating a Facebook event is to open Facebook and click Events in the menu on the far left, then click + Create New Event.
A new window will pop up where you can add your Facebook event cover photo and fill in your event details. Here are the outlined steps:
- Upload the Facebook event cover photo that you made using Snappa.
- Create a name for your event, ideally something that stands out.
- Choose the date, start time, and time zone.
- Select whether your Facebook event is in person or virtual.
- Decide who can see the event (private, public, friends, groups).
- Write a detailed Facebook event description so people will know what your event is about.
- Choose whether or not to add co-hosts, repeat the event, and show the guest list.
Best Practices When Creating a Facebook Event
Facebook events are easy to make, but they also offer additional features that you can take advantage of to make your events stand out. Keep these best practices in mind when creating a Facebook event:
1. Build Credibility for Your Event
Facebook events let you add other business pages and profiles as co-hosts to help you manage the event. Creating a partnership with another business or brand for an event can help show credibility to your guest list.
When you partner with another brand for a Facebook event, you will have access to their network and a larger invite list, effectively creating more exposure.
2. Create Discussion
There is a full section on your Facebook event page dedicated to discussion about the event or things related to the event. This is a good opportunity for you to communicate with your guest list and keep them engaged. You can create interactive polls, post relevant updates, and seek suggestions from the group to build anticipation for your event.
The most important thing with Facebook event discussions is that you are responsive. Guests may have questions, concerns, or ideas related to the event that should be addressed quickly.
3. Set Expectations for Your Event
It’s always a good idea to post a basic outline to give your guest list a glimpse of what the event might look like. This can include photos from a previous event, food or beverages that will be served, prizes or contests that will take place, and more. You can even list these items on your Facebook event cover photo design.
When people know what to expect at your event, they can see the value of attending and have something to look forward to.
Mistakes to Avoid When Creating Facebook Events
Facebook events can bring great results, but to have a successful event, you’ll want to avoid these common mistakes:
1. Posting Too Many Times
Don’t spam your guest list and attendees. Those who have shown interest in your event will be notified when you post a discussion, so focus on only posting updates that are relevant and valuable to the event page.
2. Being Too Vague
Make sure that those who see the event know exactly what they are signing up for and what they can expect from the event. Provide all the necessary details ahead of time and make sure that the Facebook event has everything outlined clearly so that there is no confusion when guests attend.
3. Lack of Engagement and Interaction
The great thing about creating an event on Facebook is that you have the ability to interact with your invite list. What you don’t want to do is be completely inactive after creating the event. People will have questions and inquiries and you should be there to answer.
4. Using the Wrong Cover Photo
Many people don’t realize that the dimensions of a Facebook event cover photo are different from the sizing of a Facebook group cover photo and a Facebook personal / business page header image. For the best results, it’s important to use the correct Facebook event cover photo size outlined above.
Final Thoughts
Creating a Facebook event is so simple that it would be a missed opportunity for you not to use it for your brand. The days where you had to send physical invites or call individuals to tell them about your events are over and you can achieve just as much traction with the click of a button.
Additionally, you now have more ways to interact with your event guests and you can answer any questions or clarify any details from your smartphone or computer. Remember to use the right Facebook event photo size and to create strong visuals throughout your event. Come up with an attractive name and a clear description to drive excitement and positive results.
