Infographics are an underused but often high-performing medium that more content marketers should be taking advantage of. It’s a visual display of information, making it easy to digest and interesting to look at. This means more shares, both on social media and other sites.
It’s not just common sense that tells us infographics are so effective; research proves it, too. Different studies have shown that:
- An infographic is 30x more likely to be read than an article made up of pure text
- Colorful visuals increase a person’s willingness to read content by 80%
- People will retain 65% of information that’s combined with a relevant image, as opposed to remembering only 10% when they only hear the information
- Content with relevant images get 94% more views than content without them
That’s the high-performing part.
The underused part of the equation often comes into play because infographics can be intimidating to create. More than that, it can be time consuming and very, very expensive to hire designers to create just a single image once.
This doesn’t have to be the case, however, thanks to professional-quality, customizable infographic templates like the ones that we have available here on Snappa.
In this post, we’ll discuss what you should look at when choosing an infographic template to use and the 12 most popular infographic templates for small businesses.
What Should I Look for in an Infographic Template?
Infographic templates are not all created equal; there are plenty that you can find online that might look good at a first glance, but end up being less than stellar.
Here’s what you should be looking for when choosing a template:
- Easy customization, so you can make it yours
- Ability to upload your own logos directly, instead of just relying on the images they have available
- Ability to change color scheme as you see fit
- Ability to move and resize all components on the infographic
- Appropriate size, so you can make sure that your infographic will be shared or be optimized for certain platforms; you’d want to shoot for square-shaped infographics for Instagram, and longer infographics for Pinterest
- A clean look with plenty of white space, to prevent it from looking messy or cluttered
Note that all of Snappa’s templates –and all the templates on this list– meet these requirements. Let’s take a look at 12 of Snappa’s most popular infographic templates and how to use them.
1. The Checklist
As someone who loves checklists on their own, checklist infographics are a personal favorite. They’re informative, and their actionable content makes them extremely valuable. Would you rather see an infographic showing why you should create landing pages, or an infographic giving you a checklist of what makes a great landing page? The second is likely to offer more value.
Checklists can be used to teach your audience. A great example of this is the checklist on an infographic from Column Five that teaches viewers how to optimize their content for SEO. They even sort different tasks into different sections for easy organization and to keep the information from appearing overwhelming. The task descriptions are also described concisely. It’s actionable and informative, and I’d be surprised if some viewers didn’t save it for personal use.
To create a strong checklist infographic that is both actionable and engaging, some best practices to remember include:
- Make it clear that it’s a checklist; add empty boxes next to tasks or items that users could check off—mentally or literally
- If you have a lot of items on your checklist, break them down into different sections so it feels more manageable to your readers
- Try to incorporate pictorial illustrations somewhere on the page to make it more engaging than just text, even if they’re off to the side
Snappa, therefore, has a particularly straightforward checklist infographic. It’s simple and to-the-point, and as an added bonus, it’s the perfect size for Pinterest sharing. The stand-in text is entertaining, but you could easily swap it out with “10 Ways to Protect Your House from Burglaries” or “Things to Do to Ensure Your Restaurant Passes Inspection.”
There’s also a lot of room for creativity with this. You can adjust all colors, fonts, and formatting. You can also use Snappa’s store of pre-uploaded graphics and images to make the infographic even more visually interesting, adding small logos or symbols next to the checklist items.
2. The Timeline
Timelines are another popular type of infographic which can be used to visually demonstrate chronological events and when they occurred.
Snappa’s timeline option is the perfect template for this purpose, with easy to swap out logos and a simple design. This is important, because some timeline infographics get too complex and they end up looking messy and confusing.
Everything on this template is fully customizable, so if you need to move up the dates to fit more onto the space while keeping the dimensions in place, you can absolutely do that. You can also adjust the size of the text boxes with a few quick clicks.
They have a number of great uses, including telling the story of your business with actual dates. The infographic below from Dustn.tv portrays the evolution of social media in a linear way that’s still aesthetically interesting and very detailed. They use actual dates, which grounds the reader in time.
Timelines can also show the progression your customers or audience go through when taking an action or having an experience; in the example below, a rehab center has a timeline infographic showcasing the different stages of withdrawal and how long they last. It’s simple, but it’s effective, and the simple visual gives readers everything they need to know if just a few seconds.
Best practices for timeline infographics include:
- Add more visual and graphic elements where you can; pictures and illustrations are a plus and can capture user attention
- Remember that the timeline format you choose will be subconsciously analyzed by viewers; if you put lots of ups and downs, they many interpret them as significant; the peak in the infographic above, for example, represents the peak of withdrawal symptoms
- Keep the design simple and clean so users are able to follow it more clearly
- Utilize white space to make the image more visually appealing
3. The Do’s and Don’ts Template
Fear sells, and if you can make it actionable, even better. This is what makes the Do’s and Don’ts lists so appealing as an infographic; you’re highlighting mistakes that users should avoid, capitalizing on the fear that they may be doing something wrong, and making it actionable by showing them what to do instead.
Snappa’s Do’s and Don’ts template, much like our Checklist template, is exceptionally simple in design. This works to its advantage, because these lists should be clean and simple to be the most impactful.
While these templates are fully customizable (like all Snappa templates), I’d make a strong recommendation to keep the basic formatting consistent where there’s a brief subtitle for each do or don’t, and then an explanation underneath it. It’s also important to keep the boxes lined up neatly; some infographics don’t, and this isn’t as aesthetically pleasing.
4. The Flow Chart
Flow chart infographic templates are versatile. You can use them to show how to complete a process, step-by-step, or to demonstrate cause and effect. You can even use them to create a more unconventional timeline, which our default setting on our flow chart infographic does at Snappa.
Need a little inspiration for how to switch this infographic around? Here’s an example of how this could be converted into a step-by-step procedural infographic:
5. The How-To Template
This is another particularly versatile infographic template that can be repurposed for a large number of different uses. This could take users step by step through the process, highlight fun facts, or give general tips for how to accomplish something.
While you can center the text if you prefer, part of what makes this template so popular is the white space on the right side of the image that gives room for larger graphics (like the credit card and dollar bills).
If you’re looking for a really fast infographic template to use, this is a good one; just swap out the few images, adjust the color and the text, and you’re ready to go. You don’t have to be precise with the sizing on the side graphics, unlike other templates where it would be more noticeable, so this is a big advantage.
6. The Thorough Infographic
Fast facts are great, but sometimes the content you’re converting into an infographic needs a little more than a single line of copy. These infographics may contain four or five main sections of information, with around a paragraph of text.
This format also allows you to provide several actionable tips of information within each subsection.
7. Fast Facts
Want to share a lot of information in brief snippets really quickly? Our fast facts infographic template is the way to go.
This is your chance to share all the fun facts of your industry. Because the infographic is divided up into distinct sections, they can be unrelated and it won’t feel disjointed. There’s also plenty of room for large graphics, making the infographic more visual, or shrinking them to add more text.
8. The Statistics Conveyer
Statistics can strengthen any blog post, and the same is true for infographics. Infographics filled with stats are often highly shared, because they contain large amounts of valuable data in compact, easy-to-scan formats.
Statistics are valuable on their own, but you can increase the likelihood that your infographic will be shared by making them visual. They aren’t that visually interesting on their own, after all, and it is an infographic so it must be aesthetically pleasing. Make use of Snappa’s excellent graphics to keep it interesting.
9. The Multi-Sectioned Infographic
Some infographics need to be divided up into multiple, distinct sections. Maybe one part has a fast-facts section while another features statistics, or maybe you want to break it up into different subject headings.
Finding an infographic template that’s already divided up will save you a lot of work.
This Snappa template is statistics-oriented, for example, but there’s still room in several places to elaborate on the information being shared. It also breaks down the statistics based on subject and category of information, making it quicker to read and create.
While some infographics are simple, others contain a lot of information. When that’s the case, you can utilize educational infographics broken down into multiple sections. This allows for longer infographics and more information that’s broken down into manageable chunks. These infographics can answer any questions that you want, including “how,” “what,” and “why.”
This infographic from SAS breaks down information into several distinct sections. They have a “general knowledge” section of earthquake severity and frequency knowledge, and then have individual sections about earthquake statistics and history in California, Chile, Japan, and Indonesia. These sections are distinct, and each has a map showing where the worst of the earthquakes it. This is much more effective than comparing the statistics combined and comparing them all grouped together; the separate sections make the information easier to digest.
Best practices for this type of infographic include:
- Each section should be unique, with a self-contained topic; try to prevent overlap amongst sections
- Have very clear visual distinctions separating sections
- You can include multiple types of information in different sections, but keep styling consistent throughout; group like information together
10. Mind Maps
Mind maps are a fantastic tool that provide simplified organization as you follow topics and ideas down different branches or paths. They’re visually interesting without being too complicated, and can demonstrate multiple different facets of one main topic. Mind maps can also be used for storytelling purposes.
One great use of a mind map is Habitat for Humanity’s infographic all the way back from 2013. They have a Ven diagram turned mind map explaining why they do what they do. It tells their story and shows their impact, as well as the benefits they’ve had on their community. Their “1 million volunteers” section is particularly genius, letting users know that “experts,” “first timers” and “you” are all welcome to volunteer with the organization. It acts as a subtle but efficient call to action.
Habitat for Humanity’s true stroke of inspiration is making the infographic interactive on their site. If you go to their “Connecting the Dots” page and click on different sections, the infographic will unfold in front of you. This makes it dynamic and engaging.
If you want to create a mind map infographic, some best practices include:
- Don’t get too complex; the visual organization should be simple and easy to navigate
- Use different colors to separate branches of ideas and to make the image more visually interesting
- Focus on one very specific topic and the intricacies within it instead of trying to fit too many topics on one mind map. If something doesn’t fit, then you’ve got fuel for the next infographic ready to go!
11. Process & Road maps
Process and road map infographics, like timelines and checklists, are explanatory but extremely valuable. They combine visual and textual representation to show viewers how a given process works, often taking them step-by-step through it. Again, these are actionable, answering the question “how” more than “why,” “when,” or “where.”
The American Egg Board’s “Road Map to a Better Egg Package” is a great example of this type of infographic, showing the process of how farmers can package their eggs better for shipment. It takes users step by step through the process, with helpful tips in between each. At the end of the infographic, they arrive at a clear destination that’s demonstrated visually.
If you really want to go above and beyond, you can make your road map infographic interactive like the mind map example from Habitat for Humanity. Aberdeen Group added animation to their road map infographic, with a car driving to each step as viewers scroll down the page to new “Tollgate.” They even have animations showing the tollgate barriers lifting as you drive through.
Best practices for road maps and process infographics include:
- Focus on a step-by-step format that stays in a linear, chronological order; the whole point, after all, is showing the order of the process and how to get to an end result
- Have a clear and specific destination that will be valuable to your users; “get more engagement on Facebook” would be better than “do well on social media”
12. Comparison (something vs. something)
Comparison (or something vs. something) infographics are a great tool that can be used to explain the “why” and “what” questions. Why you should choose a certain product, follow a process, or vote for a certain party. It’s all about this vs. that, and small businesses can use these to sell and show why they (or their processes or cultures) are different. These infographics are also a great way for small businesses to demonstrate their knowledge and authority on a subject.
The American Health Value’s infographic depicting the differences between HSAs and MSAs is a fantastic example of how a comparison infographic can give viewers extremely valuable information very quickly in an easy-to-digest format. They break down the specifics into sections that clearly labeled. This quickly highlights that there are general insurance differences, and then goes into more detail. The information is thorough, but is much more easily processed in this format than it would be in a blog post.
To create a strong comparison infographic that will get more shares, you should:
- Use formatting to your advantage; bold a brief description of a comparison, and explain in smaller text underneath if necessary
- Facts are your friend with this one, so rely on data, evidence, and stats when possible
- Group like comparison points together; show the differences directly next to each other (this sounds like common sense, but you’d be surprised)
Don’t Forget to Add Your Logo
Last but not least, we want to leave you with one more important tip: make sure you add your logo to every infographic you create. Sometimes content isn’t shared correctly online, so by adding your logo and/or brand name to the bottom corner of every infographic you post online, you’ll guarantee that you’ll still be getting credit for your work and building brand awareness.
On Snappa, you can upload custom graphics. You can also adjust opacity of text and graphics to make it look more like a watermark if you want to make the branding more subtle while still guaranteeing that your name will be on it wherever it goes.
Infographics can yield huge results, and these 12 templates have made this powerful medium instantly accessible to all small and medium businesses, even if they’re on a tight budget. If none of these match quite what you’re looking for, remember that Snappa has plenty more templates available to choose from, so browse through the library to see what will work best for you.
Are you ready to make your next viral infographic? Sign up for your free Snappa account and get started.